Zhou: The trend will never fail

This excerpt from the new book "Zhou: My Internet methodology," Zhou in this excerpt, says that any company can find the strongest competitor, but one opponent you can't beat, that's the trend. Once the trend is broken, it will not be a linear development. It will accumulate strength in the invisible, and finally burst out the avalanche effect. Any force that is unwilling to change will be destroyed in the face of avalanches and marginalized by the market.

The 1990s, I work in zhongguancun, entrepreneurship, very familiar with this place. At that time Zhongguancun has not been transformed, there is no planning, everywhere are small shops, shops outside the shop, crowded. Although from that time onwards, Zhongguancun has a "liar a street" title, but the people have never broken, because it is China's largest electronic equipment distribution center. Although you may be deceived here, you can buy something.

Later, after planning, the streets widened, high-rise buildings appeared. Beijing Zhongguancun E World, Hailong mansion, Ding good electronic shopping mall by the industry known as the "Golden Triangle" e-commerce. In 2008, it was a thriving business. You go to Zhongguancun to buy a computer, buy a camera, buy accessories, any building door has a warm manager to greet you, your hands are also crammed into a variety of colorful ads. But when you enter the door, unless you are an expert, your brain is controlled by these people and your purchasing decisions will be influenced by them. Often you buy it only to find out, spent a lot of wronged money. Also, they greet them with a smile before buying them. If you buy the goods out of quality problems, if you bad luck, not to call every day should not, the land is not, is indefinitely delayed, or buck.

And you have no place to give them a bad rating.

Nowadays, several electronic buildings in Zhongguancun have fallen into the predicament of sales and passenger flow. Standing in the Zhongguancun e world of the first floor hall, the huge shopping malls only sparse a few consumers, empty aisles and shops closely placed in the electronic products formed a sharp contrast.

The decline of Zhongguancun electronic building originated from the electric shock wave. And the reason that the electric business can impact Zhongguancun, the root lies in some shops do not speak good faith. As the saying goes, a mouse excrement broke a pot of soup. Indeed, some shops do not speak good faith, deceive customers, leading to the customer of Zhongguancun has a bad reputation, spread, wildfire, this hat once put on, it will never pick down.

There are no crooks in the electric dealer? However, in the electrical business, the information is transparent, is fast flow. There is a liar, a customer gives him a bad rating, thousands of customers see, then his sales will be affected. There are a few bad reviews in a row, he may not sell the goods. However, in Zhongguancun, do not tell the integrity of the shops today can cheat tomorrow, because it is difficult to establish a credit mechanism to punish dishonest shops.

Of course, the impact of the electrical business on traditional department stores is not only the integrity, but also the price and convenience. 360 company headquarters near the Wangjing area, wangjing there is a Chinese hall shopping mall, is a well-known brand shopping malls, opened in 2006, operating in Wangjing for 8 years. However, the mall officially closed on April 28, 2014, evacuated in mid-May, and then converted into office buildings. Of course, the reasons for the decline of traditional department stores are complex, such as unreasonable architectural layout, aging hardware, lack of innovative business model, but the impact of the electric business is undoubtedly the greatest power to accelerate its decline.

Recall that a few years ago, the electric chamber will not hit the physical shop this issue is still debated. Some people say that the physical store has its own advantages, customers can be on-site to perceive things, in this regard, the electricity quotient is not. As a result, it turns out that the physical store has become the experiential shop, and the customer comes in to perceive it, yes. He thought the goods are good, write down the model, turn around in the electric dealer up and down orders. Some time ago, drop a taxi and quick taxi two software to fight, not only free, but also pay money. This phenomenon for some traditional brain, is really incomprehensible, unreasonable, but it is so realistic to happen. When you come back and say, "No, we're going to make a transition," then you'll find that someone else is far ahead.

Look at the trend, you have to see it before it gets up. For example, the mobile phone sales through the electronic business to the total number of mobile phone sales? I am not a mobile phone, but I guess it should be less than 20%, not the largest sales channels, or physical stores sell the most. Do you think 20% is a dangerous signal? Some people think it is. Someone said: "He didn't still get my shop to buy it?" But, once this trend is formed, its development accelerates. One day, manufacturers will find that online sales of mobile phones can be in a short period of time on the scale. In the physical store to buy a mobile phone customers, may be the scene of a beautiful salesman's speech moved, the brain a hot spent a lot of wronged money. But when he went online to buy a mobile phone, he became a cost-effective customer, because a lot of comments were there, and he was able to get the most out of the information and make the most cost-effective purchase decisions. So mobile phone manufacturers once choose to sell online mobile phones, online cost-effective consumer culture will force it must pay attention to cost-effective, it will force it to continue to sacrifice the profits in the hardware, in order to form a higher cost-effective in exchange for scale. Finally, you will find that one day some of the manufacturers of mobile phones are online monopoly, you can not see the real store online.

Any enterprise can find the strongest competitor to play, but there is an opponent you can't beat, that is the trend. Once the trend is broken, it will not be a linear development. It will accumulate strength in the invisible, and finally burst out the avalanche effect. Any force that is unwilling to change will be destroyed in the face of avalanches and marginalized by the market. The 1990s, I work in zhongguancun, entrepreneurship, very familiar with this place. At that time Zhongguancun has not been transformed, there is no planning, everywhere are small shops, shops outside the shop, crowded. Although from that time onwards, Zhongguancun has a "liar a street" title, but the people have never broken, because it is China's largest electronic equipment distribution center. Although you may be deceived here, you can buy something.

Later, after planning, the streets widened, high-rise buildings appeared. Beijing Zhongguancun E World, Hailong mansion, Ding good electronic shopping mall by the industry known as the "Golden Triangle" e-commerce. In 2008, it was a thriving business. You go to Zhongguancun to buy a computer, buy a camera, buy accessories, any building door has a warm manager to greet you, your hands are also crammed into a variety of colorful ads. But when you enter the door, unless you are an expert, your brain is controlled by these people and your purchasing decisions will be influenced by them. Often you buy it only to find out, spent a lot of wronged money. Also, they greet them with a smile before buying them. If you buy the goods out of quality problems, if you bad luck, not to call every day should not, the land is not, is indefinitely delayed, or buck.

And you have no place to give them a bad rating.

Nowadays, several electronic buildings in Zhongguancun have fallen into the predicament of sales and passenger flow. Standing in the Zhongguancun e world of the first floor hall, the huge shopping malls only sparse a few consumers, empty aisles and shops closely placed in the electronic products formed a sharp contrast.

The decline of Zhongguancun electronic building originated from the electric shock wave. And the reason that the electric business can impact Zhongguancun, the root lies in some shops do not speak good faith. As the saying goes, a mouse excrement broke a pot of soup. Indeed, some shops do not speak good faith, deceive customers, leading to the customer of Zhongguancun has a bad reputation, spread, wildfire, this hat once put on, it will never pick down.

There are no crooks in the electric dealer? However, in the electrical business, the information is transparent, is fast flow. There is a liar, a customer gives him a bad rating, thousands of customers see, then his sales will be affected. There are a few bad reviews in a row, he may not sell the goods. However, in Zhongguancun, do not tell the integrity of the shops today can cheat tomorrow, because it is difficult to establish a credit mechanism to punish dishonest shops.

Of course, the impact of the electrical business on traditional department stores is not only the integrity, but also the price and convenience. 360 company headquarters near the Wangjing area, wangjing there is a Chinese hall shopping mall, is a well-known brand shopping malls, opened in 2006, operating in Wangjing for 8 years. However, the mall officially closed on April 28, 2014, evacuated in mid-May, and then converted into office buildings. Of course, the reasons for the decline of traditional department stores are complex, such as unreasonable architectural layout, aging hardware, lack of innovative business model, but the impact of the electric business is undoubtedly the greatest power to accelerate its decline.

Recall that a few years ago, the electric chamber will not hit the physical shop this issue is still debated. Some people say that the physical store has its own advantages, customers can be on-site to perceive things, in this regard, the electricity quotient is not. As a result, it turns out that the physical store has become the experiential shop, and the customer comes in to perceive it, yes. He thought the goods are good, write down the model, turn around in the electric dealer up and down orders. Some time ago, drop a taxi and quick taxi two software to fight, not only free, but also pay money. This phenomenon for some traditional brain, is really incomprehensible, unreasonable, but it is so realistic to happen. When you come back and say, "No, we're going to make a transition," then you'll find that someone else is far ahead.

Look at the trend, you have to see it before it gets up. For example, the mobile phone sales through the electronic business to the total number of mobile phone sales? I am not a mobile phone, but I guess it should be less than 20%, not the largest sales channels, or physical stores sell the most. Do you think 20% is a dangerous signal? Some people think it is. Someone said: "He didn't still get my shop to buy it?" But, once this trend is formed, its development accelerates. One day, manufacturers will find that online sales of mobile phones can be in a short period of time on the scale. In the physical store to buy a mobile phone customers, may be the scene of a beautiful salesman's speech moved, the brain a hot spent a lot of wronged money. But when he went online to buy a mobile phone, he became a cost-effective customer, because a lot of comments were there, and he was able to get the most out of the information and make the most cost-effective purchase decisions. So mobile phone manufacturers once choose to sell online mobile phones, online cost-effective consumer culture will force it must pay attention to cost-effective, it will force it to continue to sacrifice the profits in the hardware, in order to form a higher cost-effective in exchange for scale. Finally, you will find that one day some of the manufacturers of mobile phones are online monopoly, you can not see the real store online.

Any enterprise can find the strongest competitor to play, but there is an opponent you can't beat, that is the trend. Once the trend is broken, it will not be a linear development. It will accumulate strength in the invisible, and finally burst out the avalanche effect. Any force that is unwilling to change will be destroyed in the face of avalanches and marginalized by the market.