Zynga plans: Continue to work with Facebook without eliminating old games

The April 6 News, according to foreign media reports, social game developers Zynga successfully attracted a large number of game players eyeball: whether to become a farmer, or a city planner, Zynga games can satisfy the player's fantasies, giving them the experience they never had.　　Zynga's demand is low: players contribute 5 minutes a day. Zynga's valuation has reached $10 billion trillion and has become one of the most successful gaming companies today. You know, the company has not developed any game consoles. How does the company plan for the future? "Our goal is to create the best entertainment experience with social elements," said Mark Skaggs, vice president of product development at Zynga, when he talked about the company's plans. When we talk about socializing, we mean to play with friends. We have been developing gradually. "What people want is a simple, not a waste of time, something that can be done on the side of other tasks, like playing games and answering phones," says Mark Skaggs.　　These players need a lasting space where they can come back and personalize the settings. Mark Skaggs said that while the games were initially more attractive to female gamers, the number of female gamers and men at age 24-35 and 35-50 was almost the same, especially the latest games, such as the city simulation game CityVille. The game currently has a monthly active user population of about 90 million.　　Zynga is the biggest game developer on the Facebook platform. But the company is facing a new problem: the appeal of old games to users has fallen. YoVille, for example, currently has a monthly active user of only 7 million and peaked at 19 million. Mark Skaggs says the company will never eliminate these games, but will be less focused on the popularity drop game. "We have some games where the heat is falling, but these games are still loyal users," he said. We will continue to add new content to these games and provide support, but not as before. "Farmville is still the most popular game in Zynga, but the number of users is shrinking. Recently, in order to get players back to the game, Zynga launched the Farmville Expansion Project "English Village" (Chinese countryside), where players will get a new farm. It seems to be a new direction for the company, Mark Skaggs points out, extending the project to the players in another virtual place to experience the same.　　Mark Skaggs said the practice had attracted a slew of old players, but other players thought "English village" was just a copy of previous games. At the same time, Zynga is targeting the mobile business and increasing the mobile device user experience. The company is looking for new ways to provide users with a different mobile experience.　　Zynga is pleased with the mobile gaming words with friends, a game designed for mobile devices and more suited to new platforms. It is certain that Zynga will not disrupt its relationship with Facebook, Mark Skaggs said, "We are Facebook's partners and there are huge opportunities here." "In fact, Zynga is happy to be with Facebook, which plans to launch more games for the Facebook platform by the end of the year," he said. Although Mark Skaggs did not disclose the details of the new game, it is believed that if you are a Zynga game enthusiast, it will definitely register its new game. (Digging the shell net)