E-Commerce

Le Bee Network celebrates its 6th anniversary. It is understood that a series of activities in preparation, will be released one after another. However, compared with this time last year, the music network still seems a lot of low-key. Last year, the 5th anniversary of the music network bee celebrations from August 1 continued for a whole month until September 1. At the time of the bee network nemesis, the United States also took a 3.5-year anniversary of confrontation. Beauty e-commerce changing situation, this year's Valentine's Day bee network to join the only product will be three months later, the United States Merit independent listing, listing NYSE. After Vipshop acquires Le Bee Network, a number of executives at Le Bee Network have been replaced by VIPs, although they are still independently developed ...

Under the influence of the above news, the two companies strengthened their daily limit after the opening of July 11 afternoon. "The Department of the sea" in hand Ali July 11 and July 12, China Shipping Technology, CSCL have announced the signing of a cooperation agreement with Alibaba. Among them, CSCL's announcement shows that on July 11, the Company signed a cooperation agreement with Alibaba and China Shipping Technology Co., Ltd. to establish a leading e-commerce integrated logistics information service platform in the world. The specific content of the cooperation is that all parties involved in the cooperation jointly invest resources in building an integrated platform for international maritime services. During the cooperation of the project, customers in the sea side and Ali party can all use the online platform ...

Recently, many of Zhang Yi's friends in the IT sector would like to start a business as crowdfunding websites, but he often poured cold water into each other: "If you had no relevant resources or circles before, it is best not to touch this industry." Zhang Yi is a crowdfunding site in Guangdong "VCHello" investors. In his eyes, crowdfunding is a "mixed-race" industry, and which platform can differentiate itself by which platforms attract attractive projects and experienced investors. And all this, with the founder of long-term accumulation of offline inseparable. In other words, if you do not have enough resources to rashly enter the industry, it is likely that ...

Founding millet, the role of the conversion to entrepreneurs, the Lei Jun habitually energetic dream catcher appearance. He likes to sit in the private office of millet, a can of drink after a cola. Regularly appear on the podium of the conference and become the "Rebus" to preach to young people. Whenever millet company's new product release, Lei Jun's standard position is: handheld millet products, waiting for fans to scream and applause. Lei Jun stressed that from 1992 as a programmer to join Jinshan up to now, he has always been a product manager. His microblogging signature reads, "Xiaomi chairman, chairman of Kingsoft. Hobby is an angel investment ...

Soufun once met each other and some real estate brokerage transformed into a close comrade in arms. "Daily Economic News" reporter was informed that the country's largest and fourth largest real estate intermediary World Bank (002285, SZ) and Hop Fu brilliant (00733, HK) on the evening of July 10 announcement that the two companies will respectively The introduction of new shares through the way into SouFun Holdings Limited (SFUN, NYSE), which will become the second real estate agency's second largest shareholder. A number of industry insiders told reporters that despite the two major intermediaries to help the stock room to expand offline business search room, but not absolute control ...

For Qin investors, the mood of the past week can be described as mixed. "This year's investment in the NQ network Qin, did not expect not only consulting every investor scoffed, the company's internal researchers even do not want to look at one." Shenzhen Oriental Harbor Investment Management Co., Ltd. But Bin in his latest blog Wrote. On July 3, NetQin announced that PricewaterhouseCoopers, an independent auditor, demanded that an additional audit process be implemented to expand the scope of the audit of the company. At the same time, Han Ying, Chairman of the Audit Committee, officially resigned. Subsequently, net Qin plunged 32%. Chairman of the Audit Committee to leave, the major shareholder bizarre ...

King of Capital is preparing his next "Chinese party." Stephen Schwarzman, chairman of Blackstone Group, seems more willing to talk about scholarly projects named after him than "what is the most worthwhile investment in the industry?" In 2013, Donated 100 million U.S. dollars from his personal wealth and started "Su Shimin Scholarship" in Tsinghua University. A year later, standing in front of the site of the Academy of Social Sciences, this two-tiered white, bright-minded Jewish old man excited gestures, "Can you imagine that in October this year, there will be a ...

In the internet age, there is no doubt that the traditional industry is always pursuing new and changing, even scalpers. 　　When we are scattered at the train ticket sales office, hospitals, major performances and events on the scene of a large number of scalpers has gradually become accustomed to, they have begun to reach the Internet-the use of ticket software to buy train tickets, Apple phone and other scarce things, even in the electric business war also shot in here to share a cup of soup. A new way to rob a ticket software scalpers every time Apple sells a new phone, the cattle squeeze the door of the pomp will appear, scalpers will be the bulk of the mobile phone to resell out, can be from ...

Previously wrote two "fine count domestic group buying industry," the article, thank readers for their support. Before writing an article, I would like to tell you why I do not use the data to compare the way to explain, but in the form of narrative. 　　The reason is that the core of the group buying site are all confidential, and now any third party report data are all to be approved after the purchase site, to be released, so the authenticity of the major sites are still to be studied. The next step is to study the sales and profit of group buying websites, which is actually very interesting ...

Small number of domestic group buy the flower site domestic group buying site has been touted, belittle and sigh of survival, those have disappeared from the group buying site, we temporarily ignore. Download it on those who survive at this stage, but also have the hope of the company. These companies in the three years to bring us surprise and imagination, and then share to everyone: first, the United States Regiment: "The United States Regiment" This site is the founder of the aura of the founders, Wang is the label of this site, the network of nets, Rice is the history of the United States Regiment. The most wonderful place in the United States is not to do any traditional media advertising (...).

The purpose of the electrical business is only to increase sales. Is the electronic business just a channel strategy? The Cat is e-commerce? Nowadays, enterprises should avoid the following seven misunderstandings when they think about electric business strategy. Generally speaking, China's offline traditional enterprises in the footsteps of electronic business, behind the United States about six or seven years. A 2006-year report by Forrester Studies says Best Buy (retailer) has 40%~50% in-store purchases that are affected by online inquiries, while Sears 40% 's online sales are in-store pickup; REI online sales, the store to take the goods accounted for ...

A few days ago wrote a "Why I do not support the friends around to do the electric business" article, many readers of this controversy, in the article there is such a point of view is that the electrical business is more difficult to do. 　　A lot of people want to know more detailed, here is a careful analysis of the electrical business more and more difficult to do the reason. 　　1, the competitive pressure increases very quickly, the real money Shop is not many. 　　First, a concept needs to be clear: what kind of store is a profitable shop? Before some readers think that they opened a shop, one months to sell a few products, without any promotional expenses, think their store is to make money ...

The appearance of the topic represents the rich form of online retailing, and the method of general display of goods, and also found a more unique and free to play a way of presentation. 　　In recent years, the electric business platform has been developing, the application of the topic with innovation and optimization. In accordance with the planning objectives, the thematic direction of the total divided into the following three: promotion in a fixed period of time, the use of hand-recommended products to attract users ' attention, the planners put these goods in a page or system, in general, users do not need to turn the page to see all the promotional items, they are usually the most smooth ...

First of all, we define a complete industry chain as the "industry market", such as the retail industry market. There is a market, there is a chain, Taobao, Beijing-east and other integrated electric platform is the case, so they are in the retail industry market chain in the middle part. Well, the front part of the chain is the platform for what to buy and what to buy, which I call "the former market". 　　such as Mushroom street, Beautiful said, a Amoy and so on. Again, such as the tourism industry market, such as the MA Honeycomb platform to solve is you do not know where to play or you do not know where ...

This article is not about promotions, discounts and how to attract consumers through price changes, but about the nature of bias pricing. More and more of the online shopping, can be bought more or less people have knowledge level, do electrical business should study these people's characteristics and psychology. In my opinion, online shopping can be divided into the following three kinds: cheap, map convenient, find individuality. 　　These three kinds of people are different in psychology, and the characteristics are very different, so the expectation of the goods is also different. However, today do not discuss the characteristics of these three groups of people, but to discuss the most critical issue of the electricity business, but also the three categories of people are concerned about the question ...

After the user purchase, from the potential customers into value customers, data analysis of the customer's meaning is from the purchase time, goods, quantity, payment amount and other behavioral data, to evaluate the customer's value, this is a certain volume of sellers of the advanced data analysis methods. Traditional offline channel access to consumer information is generally through the purchase of data to the data company, may commissioned research companies through a series of user research, will produce a report. But under the electric quotient model, we can obtain the massive transaction data with the smaller cost, never further analyzes the consumer to have the characteristic, comes ...

From the impact of the internet on retail factors, the current consumer model is not inefficient, experience the best online retail model, it is likely that they will be overturned. 　　At that time, Yahoo would not think of its one day will be Google Subversion, Nokia once thought that Apple does not understand the phone, is the same reason. 　　In the past, large supermarkets have replaced grocery stores as the mainstream of traditional retailing, because supermarkets have lower prices and richer goods than grocery stores. In the large-scale supermarket encirclement and suppression, the convenience store has sprung up, in the developed area such as Taiwan, the convenience store slowly is becoming ...

Sensory Logic, a marketing consultant for "sensory logic", said: "Successful stores use expensive goods to create complex feelings with anger and happiness." Here we can find that the emphasis is on anger and happiness, how does this feeling come about? It is believed that most of the electrical Shangdou have understood the meaning of it. High-priced goods come from anger and happiness. Like shopping friends will know that some stores always put some of the same products, its price is generally very high, this price may be other goods several times, or even dozens of times times, because businesses want to make money?

Broadly speaking, the user's purchase behavior mainly divides into 6 types. 1. Price-type purchase behavior in fact, the price type is divided into the following two categories, we are familiar with, we promote the platform of the main users, always like to buy cheap goods, sometimes no intention to purchase, and then see the cheap goods may also buy. There are some price-type people especially trust in advanced goods, in their view, such goods are of good quality, the so-called "A penny, a penny", so they will prefer to buy high prices, so that their needs to achieve better satisfaction. (actually the actual operation and ...)

Since the beginning of this year, Sina Weibo has regularly released its official microblog development report.   　　In the report, we can see a lot of well-known websites on Weibo performance summary, because with beauty and Mushroom Street in the same media field, so very concerned about the two from the beginning of last year has been a strong performance of the site, in the analysis of the two sites on the micro-blog performance, know some unexpected conclusions. First of all, what is the meaning of: short chain reflux ratio and the return of the official report on Sina Weibo, there are lots of data on the short chain and backflow, probably for drums ...