E-Commerce

Not long ago, South Korea's clothing store under the Sulei sister brand "ancient" Lynx official flagship store will begin trial operation, the main Oriental original designer women's fashion brand to the East Zen designer men's clothing extension; and just past In June, Pune, the chairman of PHNIX Group, donated the "Road to Open North-South Charging of China's First Electric Vehicle" and completed 5,750 km of zero fuel consumption from Beijing to Guangzhou. These two market behaviors are the two companies that are known for their internet marketing model. It is through realigning the internal organizational structure of the enterprise to adapt to internet marketing and sales ...

Recently, Mu Guixian, the chairman of Gome, attempted to counter the Jingdong Mall, which is sinking and spreading channels nationwide, using the marketing theme of "Ice-East 30 Days." The United States chose "718" to fight against the "618" that was just passed, not only because of the markedly accelerated expansion of Jingdong Mall after it went public, but also to the depths of Ali, GOME Online and Suning, and more importantly, In fact, business opportunities have always existed, while the sinking channel is the country's strengths. Xu Lei, vice president of Jingdong, claimed that Jingdong started as early as November last year brewing through the rural wall advertising ...

The popularity of online crowdfunding has aroused people's worries about the accumulation of financial risks on the Internet. Crowdfunding operations are currently conditional on risk. Under market conditions, the risk itself is beyond reproach. However, the real risk is the channel of legal remedies after the risk is assumed to claim the interest and recover the losses. Without such a legal environment and more and more free financing, the greater the accumulation of cyber risks will eventually lead to the damage to public interests and the destruction of market order. Therefore, the crowdfunding mode based on the assumption of risk is like a heap of gravel, and collapse is very likely. Crowdfunding risk ...

Recently, Jingdong finance on-line crowdfunding platform, and after that, Taobao, Baidu finance crowdfunding platform has also been launched. Jingdong released 12 crowdfunding projects, in addition to some intelligent hardware, is entertainment products. Taobao crowdfunding platform from the project point of view, it seems to have become some of the creative products pre-sale platform. Crowdfunding in equity is still in the faltering stage, e-commerce platform is more willing to crowdfunding product as an initial test of the water area. For Jingdong, Taobao, Baidu, crowdfunding is a new business line they pioneered. Previously, professional crowdfunding platforms such as crowdfunding network, named time and their relationship more like e-commerce ...

If you buy fakes at the supermarket, who are you going to trouble? Recently, Mobil oil sold in Jingdong Mall was officially identified as fake. Jingdong reply is always the same model: fake for third-party sales, the product has been off the shelf, once verified will be severely dealt with. In this regard, consumers have long been surprised. From the date of the birth of e-commerce, fake turmoil has been go hand in hand. Each time, platform operators will first say "not my responsibility." This seems to be used to it. Only fortunate enough, Jingdong and Ali in the country have not run into knocking people. In the trading relationship, channel operators, such as not guaranteed and first ...

Following the gathering era (YY) landing NASDAQ, another video interactive platform successfully listed. July 9, 2014, 9158 Tiange Interactive (the "9158"), the parent company, was officially listed on the Hong Kong Stock Exchange with an opening price of HK $ 5.99, an increase of 13.45% over the issue price of HK $ 5.28. According to the opening price, the company's market capitalization reached 7.3 billion Hong Kong dollars, while the largest shareholder, founder and CEO Fu Zhengjun personal worth reached 1.83 billion Hong Kong dollars. Founded in 2005 9158 to video chat started to build China's first video show, let the anchor ...

Recently, following the announcement last month of Tencent's $ 736 million acquisition of a 19.9% ​​stake in 58 cities, some details of the investment have also been exposed: There are 4 additional conditions for the acquisition of Tencent. 58 The same city president, Yao Jinbo, confirmed the news to the Economic Voice yesterday (12 January) and stated that the conditions are not harsh and will not affect the independent operation in the future. It is reported that in a file submitted to the United States Securities and Exchange Commission, 58 city announced Tencent acquisition of its equity 4 additional conditions: including the presence of the board of directors, 58 equity transactions require Tencent consent. For these contents, the reporter interviewed Tencent, ...

A long, long time ago, there was a thing called ICQ, and later he died in the Chinese market. 　　A long time ago, there was a thing called ebay, and later he died in China. 　　A long time ago, there was a thing called MSN, and then he also died in China. 　　But they, in foreign countries, live very well. No matter when the Internet, there are a group of very powerful people, in the United States Silicon Valley, came to China, bringing the most advanced Internet technology and models, they at the end of the last century, to the people opened a treasure door, also ...

For the traditional enterprises to do the electrical business, they need to start from the subdivision of the node, comb the supply chain of each link, this can have the opportunity to achieve beyond. I have seen people discussing what effect Li Ning's e-commerce will have on Li Ning's products, and in my opinion, there is no doubt that change will lead to new patterns. 　　For example, when the first television appeared, everyone thought the radio would quit the stage, but then the radio was installed in the car. What do I do with traditional brands? The electricity quotient's opinion mainly concentrates in 5 aspects: The first is the channel evolution. Mainly is the existing several kinds of channel mold ...

In the past year, the field of electrical business is a bloody, especially the cat, Jingdong, Suning, when, such as easy to hear the war between the operators. 　　With the competition in the field of business into the white-hot stage, C2B mode also in the days of the cat "double 11" after the pre-sale, gradually many people know. Today's Chinese electricity market, there is no doubt that Consumer-to-consumer area Taobao is absolutely king, the platform in the field of the cat is also the first, and the autonomous type of Jingdong, Yi, Suning and other in the fight for the second road, and did not give others the opportunity, but the current C2B field still has a certain empty ...

Ma Yun and Wang 100 million Yuan gamble, the business sector and the Internet industry are all flirting with excitement. "Horse on the gambling incident" let everyone over the eye addiction, but also let the electric business become more optimistic, as if unified Jiangshan have hope. 　　On the contrary, the traditional retail practitioners are very worried, in the face of high rents, piles of inventory do not know how to do, is Chong net or stick to the tradition? In fact, offline brand products, or active or passive already appeared on the internet, so stick to the tradition is not another way. First, the line under the advantages and disadvantages of the comparison of the second, E-commerce ...

Previously, a data analysis, mainly to see the user on the page to stay on the relationship between the time and conversion rate. In the process I learned that when users stay on the page more than 1 minutes later, over time, the opposite conversion rate is down, more than 2 of the conversion rate decreased more obvious. In other words, the conversion rate is inversely proportional to the amount of time the user stays on the page. In our analysis of the user shopping psychology, you can also know why (users stay on the page longer, the reasons to consider the more factors, affected by external factors ...

The beginning of E-commerce is often called "E-commerce 1.0" or "rugged type of electric dealer." The classic shopping experience is that users enter a keyword in the search box, the enterprise tells you the corresponding query results. The era was finally dominated by giants Amazon and ebay. Until now, this kind of traditional e-commerce is not a primary entrepreneur can enter the field, because this process is very much money and very experienced management team. 　　And because retail profit margins are very low, many e-commerce companies are very miserable. In the last two years, ...

In China's electricity business, there has been a hot topic recently: Taobao has already done a trillion-dollar turnover, then how to do it? On December 12, no doubt, love online shopping consumers know, in Taobao, this day is called "1212", but also a man-made "festival", again caused the promotion war. 　　But with "Double 11" is not the same, this time there is no price war, but let consumers sit on the "time Machine" to see the previous Taobao process. Behind the changes in the form of activity, it may be possible to glimpse ...

The full text is divided into the following two parts: • The basic conversion rate formula of the electric business industry, as well as the calculation method. 　　* Mushroom Street in the industry to convert the conversion rate of the basic algorithm and decomposition. First: The electric dealers have the formula in Taobao after working for so many years, this is my innermost thoughts. 　　I have mentioned a lot of formulas before, in the field of electrical business, as long as the pursuit of profit, can use some formula to decompose. 　　Here is the simplest example. Therefore, when I diagnose the electric dealers and shops, I often list the various sources of the shops ...

It is important for all sites to retain customers and know how to retain the users you have already paid to attract. 　　The cost of developing a new customer is 5 times times that of an old customer, so it is important for the enterprise to be concerned about the users who have developed. 　　Here are 21 e-commerce businesses that can be used to keep customers and drive them to buy again. User Retention Rate: Statistics 1. Loyalty schemes and rewards are the most effective ways to persuade users to repeat their purchases, up to 39%; other sales support (20%) and ...

According to the relevant data, we know that Chinese consumers in the purchase of consumer goods, usually in a few different brands after the choice, generally speaking, rarely always buy a particular brand. The finding is both challenging and opportunity for brands looking to win the favor of Chinese shoppers. 　　The key to success is the ability to understand consumers ' real shopping behavior. 　　Market research is to get a shopper's recollection of past experiences or the prospect of future behavior. Bain joint Kantar Worldpanel, 40,00 to China ...

As Taobao, cat sellers, we often encounter a variety of consumers, thoughtful, there are casual stroll, there are looking at the brand, there is a value-for-money, we need to classify consumers, and to interpret, understand the different types of consumer behavior habits and characteristics, to launch targeted products and services, 　　Can do accurate marketing, then how to the consumer analysis? 　　1. absent-minded consumers often order, but for a number of reasons finally did not buy. 　　Consumption characteristics: Shopping often have other things in hand; Crack Dafa: ...

Some time ago, the boss analyzed the user purchase behavior, add a little own understanding to tidy up a bit, still very interesting. 　　is about the difference between 2B and 2C, you can see. 2 B, that is, the customer is B, enterprises, companies, businessmen, to buy the means of production is not consumer goods, 2C refers to consumers. In general, we are familiar with C because we are c. 　　If from the technical point of view, if the industrial chain to a tree, then 2B is to do the things not leaf node, 2C is the leaf node, they are different. ...

The development of E-commerce makes everyone to the logistics and distribution requirements higher, the distribution center to the supply of various locations can be small quantities, large batches of delivery, and the number, frequency and direction are not determined. E-commerce produces more than 5 million shipments a day, about half of our daily shipments, but the domestic logistics development level is lower than the development of E-commerce needs a lot of "burst warehouse" This phenomenon often occurs, express also became a "slow pass." This time the logistics distribution is close to the user and service of strong activities, not ...