10 questions about self-check Web site projects

Source: Internet
Author: User
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10 questions about self-check Web site projects

Web design and development is a long-term and iterative process. It can take weeks or months. If you focus on the details, you can easily get lost. Have you achieved your original website goal? Or are you so concentrated on creating an exquisite work of art that you forget about users and benefits? This sounds annoying, but it often happens, isn't it?

In order not to get lost, I will ask the audience who have never seen my website and answer the following questions for me:

Who is the target audience of this website?

What will these audiences find on this website? Is it easy to discover?

What must they provide?

If a fair third party can answer these questions clearly, it means that your website has completed its tasks. if not, you need to make some changes to the website.

Before starting a Web project, you should have a list of problems to help yourself. If you do not have one, try the following.

1. what is the ultimate goal of the website?

As I said, don't forget the final goal of the website. Make sure that the content on your website can provide real value to visitors. Because they cannot find what they need on your website, they will leave.

2. Web Copy: what does it express?

Web Copy may be the easiest part for designers and developers to ignore in a Web project. However, you need to review this part.

Design and copy should be complementary, and they should work together to attract readers, get them involved, provide value, and achieve the expected goal.

Reference

Editor's Note: based on the Chinese translation of the word "Web Copy", there is little accurate translation of network terms. We can understand this as follows: Web Copy includes the overall processing of a combination of fonts, headers, and content on the page.

3. is the user experience intuitive and pleasant?

This is where we need to perform cross-check to ensure a pleasant experience for website users, and a large part of it depends on how the website is organized. Is the page navigation intuitive? Can visitors easily find what they need? Does the search function work properly? Does blog classification make sense? You need to examine copy, design, and navigation from the perspective of visitors.

4. can a website be used on multiple devices and browsers?

Although developers are bored with this, we still need to ensure that the website can work normally on mainstream browsers and devices on the market today. StatCounter data clearly shows that browser usage is scattered over the past year. If your website only works on Chrome, about 55% of desktop users cannot experience your website correctly.

Of course, as mobile network traffic increases, we also need to consider mobile devices. This is a challenge for responding to a website, but you can use tools such as BrowserLing, Cross Browser Testing, Responsive Test, and Browsershots to face the challenge. These tools help you test various browsers and device sizes.

5. can all functions work properly?

Make sure that you have listed all the features in the manual, including blog settings, security, and integration with other services (such as MailChimp, Aweber, Infusionsoft, or CRM. Check these features as users and administrators to ensure the functionality is normal. In addition, although the technology is not a function, you must ensure that all links are available, especially internal.

6. Have you checked the basics? (Including pages, connection information and forms)

Pages and contact pages are usually the longest pages to see. So you need to check the information on these pages twice or even three times. Make sure that the contact information is complete. Make sure that the process of entering the contact form is smooth. I often encounter some websites that have blank pages after submitting the form, and do not know whether to send the form successfully. If you cannot contact your customers, it means that your design and coding work is not worthwhile.

7. has the page loading time been optimized?

Reference

According to a survey by Akamai and Gomez.com, nearly half of Web users expect that the loading time of a website is less than 2 seconds. when the loading time of a website is 3 seconds or more, they prefer to give up-KISSmetrics

Through this sentence, I don't want to say anything more. If the loading time of your website is too long, continue to optimize it. Here are some insights from Google that can help you better optimize the loading time.

8. do you focus on communication and conversion?

This is a big field. before the website goes online, perform as many cross-checks as possible to ensure that the "call for action" on each page is clear and prominent, especially the login page.

Of course, you also need to check the SEO list and confirm that the tags are all in the correct place (the title and url reflect the keywords and follow the best practices). check whether the social media sharing button works properly, and make sure that the process for the reader to share the content is simple.

9.5 seconds later, what did the user take from your website?

When people browse the web page, their attention is short-lived. if they cannot find what they want, they may leave your website within five seconds, of course it will take 2 to 3 seconds to load.

10. how can we make it better?

This must be handled with caution. There is always room for improvement on a website. There are some improvements that will exchange the smallest effort for obvious value, while some may spend too much time without any specific results. Although it is a good thing to constantly seek for improvement, it is more important to be pragmatic and clearly know when to stop improving.

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