10 thoughts on online media marketing in 2007

No one has doubts about the effectiveness, cost effectiveness, and personalized communication capabilities of online marketing to consumers. Network marketing can support brand establishment and further quantify sales through the network. It is equally important that the network can link with consumer communication and enterprise sales. The feedback speed is very fast, the operation is easy, the transaction volume can be high, accurate measurement, and can be optimized. Although the network allows unlimited possibilities, network progress (technology or innovation) and Improvement (effects and other channel cooperation) are sustainable.
The latest year-end global advertising forecasts point that the growth of online advertising in 2007 will be seven times that of traditional advertising, and by 2009, the Internet will become the third largest advertising media after television and newspapers. According to my observations, the following are some important online marketing trends for Chinese advertisers:
1. Comprehensive marketing to strengthen ROI
The return of advertising investment has been attracting advertiser attention for several years.
More network billing methods linked to performance will be available in May 2007. Whether it is Cost-per-click (calculated by output per key), cost-per-lead (calculated by output per consumer) or cost-per-action (calculated by output per action) this phenomenon will only be more optimized, more mature, and more sustainable. Therefore, improvements or updates to measurement tools or methods are inevitable.
As the media environment becomes increasingly complex and consumers need to consider more integrated approaches to effectively access the media environment, how to show the return on the customer's investment and how to cooperate with the customer's own media combinations, it will also become the top priority of various marketing channels, so as to strive for greater marketing performance.
2. Regular ads cannot meet customer needs
There is almost no limitation on the innovation capability of the network. Therefore, unconventional advertisements should be the strengths of the network.
New content participation and product implantation have become a conventional and innovative approach, regardless of the media. Since last year's "female" successfully created a new media content on TV, attracting the audience to take the initiative to participate. After the support of advertisers, the cooperation with the media has no longer been simplified and regular. Therefore, customers, advertising companies, and the media all need to better understand the behavior and needs of the audience and go forward to the content aspect. This new marketing learning challenge is something everyone tries and explores together.
In 2007, we will certainly make new innovations in breaking through the box and surpassing conventional advertising practices.
3. The consumer has become more "easy-to-use"
As urban people, especially young people, become a common phenomenon of single-purpose use, multimedia sharing has become a necessary strategy for advertising media. Multi-tasking has become a norm for many people, especially those on the internet. When they access the Internet, they can listen to the broadcast, watch TV, or call, therefore, it is more difficult for advertising messages to reach this group of people as easily as a single channel. Therefore, the combination of creative ad content should be updated to meet this fact, and attention should be taken into account at the same time by other media, so that we can easily cope with this "7-handed" network. Due to this phenomenon, how multi-channel advertising messages work together will be a challenge to maximize the "synergy" effect.