11 reasons to tell you why your website is not a blockbuster

http://news.cnblogs.com/n/507668/

A well-designed website will naturally promote the growth of the company's business and the strengthening of its brand.

A Nielsen study found that the average user's time on a website was 10-20 seconds. At the beginning of the tour, visitors find content worth further viewing on the site to stay longer. For businesses, this is the second minute.

There may be several factors that contribute to the loss of a website's value. In order to be able to better user management and have better website traffic, the following 11 issues that will affect the performance of the site should be repaired as soon as possible.

　　1, low-quality visual effects

Many people have studied the role of visual effects in communication. In 1986, a study conducted by the University of Minnesota's Management Information Systems Research Center, supported by 3M, showed that the use of visual aids in presentations could increase the persuasive power of 43%. Low-quality visuals can hinder the development possibilities of the site.

Marketing expert Govend Agavar recommends using high-quality images to attract visitors ' attention, increase the number of social sharing, and even improve overall search engine optimization (SEO) If the images are selected properly. There is an address for free professional images on the labnol.org.

　　2. Lack of comment or recommendation

If the site does not have a referral column, then the enterprise will miss a simple, effective marketing tools. The customer is a discriminating ability. Just telling them the merits of a product or service is far from enough. Recommendations can help businesses create trust and eliminate concerns that people may have before buying a product. Derrick Gore, chief executive of the Internet Marketing Center, has shared how to use recommendations and choose the right audience for them.

　　3. Lack of color comprehension

Another factor that could cause weakness in the company's website is the color of the website. Many studies of visual information are related to color tones. Many entrepreneurs may have understood the importance of the brand. A strong brand can differentiate the company from its competitors and make the company instantly identifiable to consumers. But if the site is decorated with an inconspicuous color scheme, it could lead to a loss of credibility in the user base.

For a quick look at the color theory, you can refer to the in-depth guide in Smashing Magazine. Identify the brand information the company wants to convey to the customer and ensure that the site has a matching color scheme.

　　4. Outdated information

Scroll down to the page where the copyright date is listed. Is the information up-to-date? According to the SME Trends survey, a seemingly outdated website can lead to a direct closure of visitors.

Customers want to see the company's efforts to maintain the status quo. This includes regularly adding new content to the site and updating the existing version.

　　5, the user is difficult to find

Even the best sites in the world are useless if users are having trouble finding your site. Entrepreneur development is easy to find by search engines and customers do not need to have a deep understanding of search engine optimization. Gowen Molin recommends the use of strong domain names, carefully optimized page titles to accurately reflect the content of the site and effectively use keywords.

　　6. Restricted Access on mobile devices

Opening a commercial website on a desktop computer may seem like a piece of artwork, but if the site doesn't display and browse on a mobile device properly, the company will lose a lot of online audiences. The leading e-commerce platform, Shopify, monitors over 100,000 web sites using its own platform, showing that slightly more than 50% of purchases are done via mobile devices.

　　7, it is difficult to find contact information

Did it ever happen that there was a need for help in a store, but all the salespeople seemed to disappear? In the retail industry, this should not happen. This is also taboo on-line sales. If the customer has a problem or needs help, it should be easy to find the contact information for the site. Contact can be based on the needs of different ways, such as video chat, which can also help companies to better attract customers, reduce costs and improve sales.

　　8. Question Answer page

When a customer browses a business website, they want the site to focus on themselves. This means including the parts that answer their questions and meet their needs. An easy way to do this is to include a frequently asked Questions page or Frequently Asked Questions page (FAQ) on the page. The School of Content marketing recommends highlighting issues by responding to them in a timely manner and by using file retrieval methods. If possible, simplify the user experience by finding answers within a single click. Customers want to get quick and useful information.

　　9. Mandatory Registration

The need for customers to register on the Web page will build up an artificial barrier between the customer and the company's products. According to the User Experience blog UX movement, a mandatory form of registration allows visitors to hesitate to disclose personal information for fear of receiving spam messages. In many cases, consumers measure whether the information they are going to receive is worth sharing their email address. Make every visit valuable and don't let customers do anything they don't like.

　　10. Automatic playback of audio or video

One way to annoy your visitors is to set up automatic playback of audio and video on a Web page. Streamingmedia.com's senior editor, Troy Dreille, wrote in a commentary that "there is a situation where there is an over-playing of audio and video, and this has a serious impact on the entire web video industry." "Unfortunately, publishers who are desperate for income are still happy to offer automatic advertising. To minimize the impact on the visitor's experience, limit the audio and video to 5 seconds, or provide pause keys for long audio and video.

　　11. Slow Load Time

The digital audience is impatient. Even if the site is full of incredible and compelling content, it can cause too much shutdown if the page is too long or the load time is too long for the user. Visitors attach great importance to their time, so build a fast website that meets the needs of visitors at lightning speed. Compressing images and large files is an easy way to ensure faster load times. You can use tools such as smush.it to compress files and optimize site performance.

Entry barriers

Users usually use the phone in a fragmented time, not a very good multi-touch input, or even in a situation where it is inconvenient to enter (imagine standing on a bus). So when a new App is opened, if you still need to enter Email, account number, password registration, download large data, or set up a favorite category to start enjoying the value it provides, it is easy to imagine that the user is in the middle of a piecemeal time, or the input is too troublesome to give up.

The interface is too creative.

After entering the main screen, the most afraid of is too "cool and creative" use of the interface, because it often represents the user's difficult to understand. You will find that the most powerful interface designers are often too shy to steal the user experience of the mainstream App. The reason behind it is very simple, so that users easy to understand, easy to use, is the interface design the most important core.

Novice starter Perfunctory

On the other hand, most apps simply don't have a beginner's tutorial, and many apps offer sloppy instructions. In this regard, everyone should learn from the popular game, in order to leave the user, they have evolved the novice teaching to the extreme. Not only will it tell you what buttons are used on the screen, but it will also provide you with a full set of days of introductory programs that slowly bring you into the game to make sure you're really glued.

Ugly

APP Store/google Play Two markets established seven years, the process of Mobile competition has been from the leisure level of the year, gradually into the current ultra-professional level. So an App if in color, layer, interface design, no way to get the favor of users, of course, it is difficult to retain their hearts for a long time.

Slow, flash back

The disadvantage of touch screen is that there is no physical response after pressing the virtual button. As a result, the user's psychological need for an APP software response is actually higher. If your App doesn't have the means to give back to the user often, instantly, or even to leave, the rate of leaving is certainly very difficult.

No push, or misuse of push-to-sow

Push is the new inbox. In the right moment, the timely push to broadcast accurate information to users, can create great value for them. In the wrong moment, push the wrong message to the user, the end is deleted.

No real solution to the user's problem

Of course, you can make the above considerations perfect, but if your App doesn't really solve the user's problem, it's just as impossible to break the tragic conclusion.

The first kind: too avant-garde, too much

There is never a lack of innovation in the market, and there is no shortage of investors who are innovative, but they lack an inclusive consumer base for innovation. Attention, is the consumption "group", is not the consumption "person".

We are all familiar with the story of "flat Magpie see Huangong", flat Magpie said that his reason is more famous, is because his eldest brother Cure in the not, his second elder brother Cure in just when, and he cure in heavy time. It is a very simple truth that people only care about the problems and interests of the moment. Too avant-garde products, the user "pain point", "itch point" is not obvious.

In the early days of the IPad, Microsoft said it had already researched tablet computers, and before Tesla's new car released its Model S P85D with part of its autonomous driving capabilities, the traditional manufacturers had already had the results of autonomous driving, and before the movie "Avatar" was released, the 3D movie was not new ...

Microsoft Surface is still not on the altar. Mercedes-Benz, Audi and other traditional car manufacturers with Google, Tesla automatic driving function of the time node in the same one months. After the "Avatar", set off a 3D film craze, the hospital line is rarely 2D film.

"The breakfast was good." Such a truly disruptive technology, such as 3D printing, began when Ji thought the fire was premature. If a product is too avant-garde, all the difficulties will be doubled. Innovation above the strengths of existing products is the safest and most suited to the needs of the present.

　　The second kind: the difference is prominent but irrelevant

Want to make a product difference is not difficult, but no side curb innovation is not as good as old-fashioned.

The new product breaks the bureau, first is the difference two words. For differences and differences, created a variety of bizarre products, hype the selling point of irrelevant.

The shaver is divided into manual and electric two kinds, the battery of the manual shaver is the difference between the fish and fowl, conformal mobile phone has a significant difference, but the market is very small, because this difference is not based on the core requirements.

"The Art of War" says "Shou is surprisingly". Beginning Ji thought, one is: adhere to the right path there will be miracles. The second is: first adhere to the right way to think of strange strokes. What is the right path? Any category has core pain points (category core appeal), itch point (the demand that the negative experience of mainstream product produces), each balance, a core outstanding, is the match market difference.

　　The third kind: about itching but the bad experience

Finding a category of pain points and itching points is not difficult. But after the product solves the pain point, the itch point, if the experience (effect) is poor, also difficult to open the market.

When the mobile phone just has a real-life singing concept, playing ringtones is the core of the mobile phone demand. But the "big voice" is not popular in the industry, until now many mobile phones will still be due to the small volume is complained. But people would rather use a small volume, and not willing to pay for the "big voice" of the broken voice, except for cheap pictures, since the start of the super-TV, internet TV to promote the rapid reduction of the TV iteration cycle. Take 4 K For example, can meet the clear-oriented demand, but the film source less, high speed requirements, and did not achieve a good experience.

Highly iterative products can be used to open the market, but the experience cannot keep up, it will be difficult to copy down.

　　Fourth: Optimize the experience but update frequently

Most of the products that are made with the banner of the Internet have the characteristics of frequent iterations.

Every time the microblogging update will scold; some apps will be uninstalled because the updates are too frequent, because the TV iteration is too fast, all the opportunities for home projectors are getting bigger.

Any category should have a reasonable iteration cycle. If the cycle is too short, the positive aspect is to expand sales volume, increase repeat consumption, the negative people will be more and more high demand for iterative products, increase research and development, inventory turnover pressure.

In fact, most companies are dying in internal updates too frequently. Frequent replacement of senior team, frequent market change strategy, die in the internal cause.

　　Fifth: Emphasis on function, ignoring design

The importance of vision for dense competitive products cannot be ignored. Even a lot of products rely on vision to make decisions.

It is most common to focus on the product functionality experience while ignoring the product vision experience. Without a very professional monopoly product, this product that only attaches to physical experience and ignores the visual experience is hard to impress. On the contrary, the focus on the visual experience beyond the physical experience of products, but can impress people. The logic of the consumer is this, the ideal state is the physical experience and visual experience balance. Further, the product experience and spiritual experience are balanced.

We are accustomed to consumers because of ugly and give up a product, small to toothbrush, big to the car. Choose a product for a number of reasons, when your differences are not prominent, vision is the biggest breach. Visual experience is not good, it is very easy to choose one of the elimination method is eliminated.

　　The sixth type: Focus on products, neglect marketing

More than half of the world's successful business leaders will say that focusing on products is a only way. The beginning of Ji thought it was not so simple.

Product and marketing, in contrast, need to be balanced more than physical and visual experiences. Only focus on products and ignore the marketing of products do not sell more than the number, and marketing more than the sale of products is not uncommon (the marketing here is generalized marketing).

We are accustomed to the Apple-style selling side of the scolded products, and the direction of public opinion is marketing out. Without a strong marketing strategy and a large public relations team, Xiaomi's reputation will not be reversed on the whole.

Endless innovation, desire without end. A product over the current mainstream competition experience, to meet the core requirements, experience and demand equivalence, iterative cycle reasonable, functional and design balance, marketing and products are strong, a combination of many factors, is the most can impress the hearts of innovation.

11 reasons to tell you why your website is not a blockbuster