12 key points of Google SEO optimization technology, googleseo

12 key points of Google SEO optimization technology, googleseo

1. Select the region where the server is located 

ForGoogleFor different regions, the search results are different. some English keywords, you search by Google in China, and found that your website is not top in the rankings, but if you use Google abroad, you may not be able to find your website on dozens of pages.

The ranking result of our Google ranking is not for ourselves, but for our potential customers. Therefore, we should select the region where the potential customers are.

2. Check whether the server IP address has been penalized by Google

1. Check the number of websites on this server? How to check it? Here we give you a tool, you can easily find out how many domain names point to an IP address :( http://whois.webhosting.info/ip)
For example, if you want to check the IP address 219.235.226.75, you only need to enter IT in the address bar:
Http://whois.webhosting.info/219.235.226.75/
Click press enter to see how many domain names point to this IP address.

2. select several www. If you find that Google hasn't indexed it, you can check a few more. If most of them are not indexed by Google, it is very likely that this server has been punished by Google. It is best not to use it during the warranty period.
In general, google has a large number of domain names and fewer servers!

Iii. Stable server operation

4. Select a Domain Name and properly design the website path and file name
Domain name/path/file name design principles:
1. Include keywords. For English keywords, you can select the domain name related to the keyword. For Chinese keywords, you can use the Chinese pinyin domain name, and for Chinese websites, use the Chinese path and file name.
2. Static paths are more conducive to ranking than dynamic paths
3. top-level domain names have a path ranking over second-level domain names (except for the second-level domain names of well-known websites and authoritative websites)
4. abc.web.com is superior to www.web.com/abc/
5. www.web.com/abc/has a ranking advantage over www.web.com/abc.html.

5. Properly design the webpage title and tags: 
The title and Tag mainly refer to the content in the center of

<TITLE> webpage tutorial Network </TITLE>
<Meta. name = "description" content = "webpage, webpage creation">
<Meta. name = "keywords" content = "webpage">
<META. http-equiv = Content-Type content = "text/html; charset = gb2312">
<Meta. http-equiv = "Content-Language" content = "zh-cn">

1. webpage Title Design Principles:
A. The title of each webpage must be different and be consistent with the content of its webpage;
B. The webpage title design is clear. It is best to highlight 1-2 keywords at the end of each page, not too many keywords;
C. The title design should not be too long. It is best not to have more than 25 Chinese characters and 50 English letters.

2. webpage description label design:
The webpage description tag is mainly for search engines. The tag design is simple and clear, and is consistent with the webpage content. In order to improve the ranking, we can increase the keyword density.

3. keyword tag design:
Currently, it has no effect on Google, but it still plays a role in the ranking of other search engines. The design principles and descriptions of this tag are clear. If there are multiple keywords, you can use commas to separate irrelevant keywords, which are easy to be processed by some search engines as the left arm.

4. webpage coding and language annotation label design:
Mainly for the browser. Different Languages have different codes. Therefore, when using a foreign language website, you must note that it is best to use the encoding of the operating system used by potential customers. Otherwise, the webpage that potential customers will see will be garbled. If your website is an English website and your potential customers are targeting western Europe, you can use the following code: <meta. http-equiv = "Content-Type" content = "text/html; charset = iso-8859-1">

6. Increase the prvalue

PageRank technology: by calculating the equation composed of more than 500 million variables and 2 billion words, PageRank can objectively evaluate the importance of web pages. PageRank does not calculate the number of direct links. Instead, it interprets the link from webpage A To webpage B as one vote for webpage B. In this way, PageRank evaluates the importance of the page based on the number of votes received by page B.

PageRank also evaluates the importance of each voting page, because the voting on some pages is considered to have high value, so that the pages linked to it can obtain high value. The PageRank (web page ranking) obtained by important web pages is high and displayed on the top of the search results. Google uses comprehensive online feedback to determine the importance of a webpage. There is no manual intervention or manipulation in the search results, which is also why Google is a widely trusted and impartial and objective source of information that is not affected by payment rankings.

7. reasonably design the website link structure
A reasonable website link structure has the following features:
1. You have a website map. The website Map Link is directed to all webpages. A link on all webpages points to the website map page. The content must be less than 100 kb.
2. The website navigation is clear and clear for users to browse;
3. The link uses text instead of FLASH buttons and images.

8. Add a reverse link policy
1. view the reverse link: Enter link: www.webjx.com in the search box.
2. How to add a reverse link to a webpage:
Exchange links with related websites
Add a reverse link to a webpage
Add the website to the world famous classification directory website

3. webpage selection principles:
Pages with a very high PR value
Pages with a low PR value but few export links
Main pages of authoritative websites

9. website content and Webpage Design 

Excellent website content mainly includes the following:

1. There are a lot of original content and it is easy to be referenced by many websites. links are usually provided to this page during the reference process, so this page can get a good score and the ranking will naturally be good;

2. Rich website content: the rich website content will allow Google to include a lot of website content, and the links between various pages of the website will help it improve the rating of each page of the website on Google;

3. The website structure is clear and clear, and the page design is reasonable, which is easily browsed by users and crawled by Google search engine crawlers;

4. Convert asp into html, compress and lose weight. Each page must not exceed 100 kb, and the export link must be less than 100.

Static pages in HTML format are easily indexed by search engines and are easy to rank;
Static pages in HTML format save your server resources and are not afraid of increasing popularity of your website;
Html static pages do not need to be calledDatabaseUsers can browse quickly.

Currently, most websites adopt new technologies, that is, dynamic programs and static pages at the front-end. Although the foreground is html, they can also be modified in the background.
If your website is a mall system or another system, it is difficult to change the website within a short time, you can also adopt the following strategy: that is, to use technical means to get news. asp? The link id = 234 is mapped to news/234.html.
This technology is very simple. You only need to install an isapi rewrite (Google888.com has been downloaded for free) on the server, and then set the corresponding parameters to OK.

10. Highlight keywords on the webpage: 

1. The title should contain keywords: The title is the title of the webpage annotated with 2. <{# imeinline} style = "LINE-HEIGHT: 150%" align = "left"> the keywords in the webpage text should be highlighted specifically: you can use <B> </B> or highlighted colors;
3. Adjust the keyword frequency on the page. Generally, the keyword frequency appears on the webpage.
3%-5% is better.

On November 11, write the robots.txt file.

A file that is placed under the root directory of the website to guide search engine crawlers. If you accidentally make a mistake, Google may delete all your webpages. Google site has a detailed description of the content of this file: http://www.google.com/intl/zh-CN/remove.html

12. Add hyperlink comments 

Title = "comment content"
Code without comments:
<A href = "http://www.webjx.com"> Web Teaching Network </a>
Code after annotation ::
<A href = http://www.webjx.com title = "web teaching network-provide the latest and fastest Web technology"> Web Teaching Network </a>

Image annotation Tag: the html code for inserting an image into a webpage is as follows:

You can add comments to the image as follows:

ALT comments must be brief and should never be too long to be written, so that they will be treated as cheating by some search engines.