2 Major Factors for stable website ranking

As search engines continue to change and the industry becomes more and more competitive today, many well-ranked webmasters are not steadfast every day and are afraid of poor rankings, so how can we make the rankings more stable? Because the website can get a good

As search engines continue to change and the industry becomes more and more competitive today, many well-ranked webmasters are not steadfast every day and are afraid of poor rankings, so how can we make the rankings more stable? Because the website can get a good ranking, it means that some basic settings, structures, links, external links, and indexing of the website are good. there is no big problem, so I will not talk about it here, the following describes the elements of stable website ranking at two points.

I. high content quality

Content is always the foundation of the website. The content quality of the website must be high. do not confuse search engines, or confuse users. In the early stages of the website's ranking, the external chain accounted for a large part of the factor, and after ranking, the user's choice and voting accounted for the main factor. Do not think about how easy it will be to have a website ranking. then, it will reduce the quality of the updated content, and copy and collect the content for use. Don't be happy too early. the user's assessment time has just arrived, at this time, we will undoubtedly tell you that you will not need to use it in the future.

Imagine that the website keyword has just reached the fifth place, which can finally bring traffic to the website and attract users. as a result, when the user comes in, what is the result? The user will directly give you an unqualified site with a short stay time and a high bounce rate. this is equivalent to the station that the search engine just recommends being rejected by the user, obviously, it will not take long for the search engine to deny you. Therefore, after ranking websites, we must continue to supply high-quality articles, seize users in a timely manner, and gain favor from users. Just like a lot of well-known blogs, the early articles were very good at obtaining a large number of users. even if the Post was nearly followed by many people.

2. constantly meet New user needs

Baidu aims to meet users' needs and ensure market share. Therefore, your website can meet users' needs and meet the needs of search engines, some people say that the high-quality articles mentioned above do not meet user needs? Indeed, the user needs high-quality articles, but the demand will change. For example, for an seo website, the user's subject needs are of course seo technical articles. However, if there are a large number of general website resolutions in a certain period of time, the user needs extensive DNS-related articles, if your website does not exist, the user will go to another website or even become a long-term user of the website.

Therefore, we need to constantly discover the user's needs, that is, the search engine also needs the user's needs, and we need to supply this demand. Of course, the demand cannot be derailed from the website subject. A fruit shop is opened. if users need a broom, they will sell it. if they need a cup, they will sell it. Over time, your shop will be a grocery store instead of a fruit shop, and so will your website, supplements to any user's needs should be relevant and cannot be left on the right track.

In general, Mu seo seems that user needs are divided into two types: long-term needs and short-term requirements. short-term requirements are the current needs, which are easy to change. to determine short-term user needs, a simple method is to look at the Baidu drop-down box, the Baidu drop-down list shows the sorting of user searches that are most relevant to the search keyword in recent days. The long-term demand is a stable demand in the industry and is not easy to change. when it changes, the website content needs to be almost completely changed. Therefore, this long-term requirement should be accurate. compared with the drop-down list, we can see Baidu-related searches. the related searches reflect the long-term user search sorting. The Webmaster should determine the core of the webpage based on the long-term requirements, lay a solid foundation for stable website rankings.

Conclusion

Websites are not easy to rank, so the ranking must be stable. the longer the stable time is, the more users you get, the larger the traffic, and the more stable the website ranking, this is the reason for the stability of the site that has always ranked first, because users are used to choosing you and your website has gained a large number of loyal users. Of course, the two factors mentioned above are only two important aspects, not the only one. Although it is not easy to rank, but it is more difficult to stabilize, so we need to persevere. only when the website is truly stable, your comfortable days will come.

From: Wood seo from: http://blog.sina.com.cn/mumuhouzi