4 suggestions for enhancing your network community management

In the field of customer relationship management (CustomerRelationshipManagementCRM), network community management has become an indispensable part. Klout is an important indicator of network community management. Klout refers to a specific group.

In the field of Customer Relationship Management CRM, "network community Management" has become an indispensable part. Klout is an important indicator of network community management. Klout refers to the brand influence in a specific group/community. However, unless the user group is a senior netizen or expert in a certain field, this indicator does not represent the brand's influence in ordinary users. Therefore, network community managers should also focus on common user strategies.

 

 

1. determine a specific user group

Not all social media platforms are suitable for each brand, which means that not all brands need to create their accounts on all social media platforms. As a community manager, it is especially important to figure out the type of community groups that the company products are mainly engaged with. is it sports? Technology? Food? For example, foodies may like clear and bright dishes and delicious cup cakes. Pinterest can meet the needs of such communities very well.

2. add original user content (user generated content) through content supply)

When sending messages or interactions to users through email or notification (newsletter), make sure that the content is also updated simultaneously on the product's Facebook page. As a community manager, finding interesting content for fans is an indisputable fact. However, you have to always ask yourself: will these contents also promote the generation of original user content?

3. each brand page is a customer platform

When working with customers, if community managers treat them as colleagues, the socialized customer management of these brands will be very successful and effective. If the manager allows the customer to speak freely and raise questions and opinions about the product, this will effectively increase user engagement. Facebook Page is actually the center of such a communication problem. Using this platform well will increase user engagement and ultimately bring public influence to the brand.

 

 

4. focus on the consistency of cross-platform policies

Brands should be consistent in words and deeds on each of their social platforms. This will help them establish a transparent and open public image. With consistent and unified comments, the brand's customer management efforts will be demonstrated. At the same time, content visible on one platform should also be visible on another platform.