9 Steps to a new media platform, are you shot?

The two status of new media operations: 1, users do not care about your content, no response; 2, your information has attracted their attention, but it is difficult to connect with you, not to mention the consumption of your goods services, may be just because of a title or a beautiful picture and you are attracted to it.

Master Master today to share with you how to do a good job in new media marketing, this is the first time to share new media topics, please welcome the new media heroes come to righting, grateful!

Why do people have no interest in your content ?
In the past, we were in the era of traditional media such as radio, newspapers and magazines and television, and we passively received information (including advertising) for no choice;

Yesterday, we were in the era of data-talking emails and SEO, and marketers started sending us content that they thought might be of interest to us.

Today, each of us is in the center of a new media speech system, the key of speech from the authority of commentators or information defenders to fall into the hands of everyone, everyone is a node, anyone can become a center.

Now, your consumers like you hate to be disturbed, see video ads Fast Forward, see the pop-up window on the first time to find a fork ... And a lot of "media people" thinking is still in the traditional media and digital media era, in addition to advertising or advertising, so users have no response to your information is taken for granted.

Why successful marketing is a social color
In the new media era, the average number of people looking at the mobile end of the day is about 40 (about 2 hours), the 40 times behind the main consumption of their interest in the content and some non-mainstream branch of the subdivision platform. And this data will only rise, because people are social animals, he needs to communicate with the same, need to love and be loved, otherwise it will not survive, everyone to go anywhere, want to connect with this society.

So, whether you run traditional media or new media, you should be aware that any media with social elements will immediately improve the platform, in the same way, any marketing as long as the addition of social elements, will promote the corresponding marketing effect.

We should add social elements to the content anytime, anywhere.

9 Steps to go new media
The highest purpose of modern business is to make users happy. Because the purpose of all human behavior is to be happy, human creation of literature, science and technology and the arts, all are for two words-happy! So, based on this core, how do we make marketing stories resonate with the public 40 times a day?
1. Abandon the mentality of a wealthy overnight
No emotional connection, no trust basis, where to deal?
You have to take the long-term consideration, and constantly reach the user's mental identity, accumulate their own character value (RP), for the back-end marketing to prepare, marketing is a man, can be a gift, to take the first give, and then a straightforward point is "long haul." "Haha, how I speak!" Sir a lot to forgive ^_^

2. Study the unique language and orientation of the new media platform
Do you know the value and significance of the existence of each platform for the platform you are currently stationed in?

Because each platform's positioning and customer base differences, their tastes and hobbies have a great difference, so we should "as the Romans do", for different tribes to design different styles and content, you have to understand the platform to customer value, imitate the platform style, design sense and tone, so as to let users heartbeat, For example, the same picture on different platforms results in a distinct effect, the same content on different platforms to get the response is the day difference.

It is also called borrowing to communicate with local languages and cultures and indigenous peoples.
For example, some platforms are suitable for sending long text content, and some platforms are suitable for sending and drawing content, what is the tone of your speech? Only this kind of thinking as a support will be possible to attract attention, the formation of praise, forwarding and sharing effects, and ultimately let you send all the content in different platforms interact with each other, infiltration and integration, continue to ferment your brand image.
Your consumers spend 10% of their time on the phone every day, and you are only willing to spend 1% of your time on new media, either in advertising or simply copying, revising, releasing, and thinking about it. Consumers in the supermarket, watching movies are in the mobile phone, there is no time to pay attention to your shelves and the cashier next to the goods placed, so, it is time to change your thinking mode to study the new platform.

3. Understand the user
"Fans, you should be glad, because I send the content is I think it is very good" a lot of people have this mentality.
Hey, you know what? You can only and not be a good media person. In the new media era, users are asking you and your brand to be what they like, giving them the opportunity to express their opinions and concerns, the initiative and the right to decide in their hands, you must not beat them, fortunately you can become a part of them.
Learn what stories users of each platform want to hear, study their interests, provide content that is relevant to them, they are willing to share, and create value for them, so that they are willing to listen to your opinion wherever they are, because your content makes them happy, happy, sad, pensive, and even weeping, They have the deepest respect for humanity.

4. Keeping up with the trend
A lot of people just know how to die in a few mainstream media, never pay attention to the new platform and don't pay attention to current events, are you shot again?
Master think, you have to pay attention to and use of new hot trends, prove that you do not and this society lost, let the fans understand that you are also concerned about their hobbies, you know their world, or they do not want you to play;
On the other hand, the new media has led users to wander around, you are sure to lose the audience, you have to quickly iterate, keep up with the pace of new media technology to keep up with your audience, and you can also take out a body with temperature lolypop!

5. Small Taiji Thinking
At the moment of your epiphany, what will you think of and send out and never design and plan? Do you have it?
Take each of your messages, every word or every article as a story, as a small ecological to treat, this is very important thinking, this small Tai Chi contains your sentiment, your comments, your feelings, your angle, so that it is full of humane social elements, rather than straightforward, prosaic narrative.
The good content is a small tai chi, even if just a sentence, it will create an indescribable mood.

6. Study your competitors
You are diligent and insist on the day, but have you noticed the change of your competitor's moves?
Your opponent refers to your category-related marketers, you should study their tone, attitude, update time, update frequency, what the content is, what their style is, what values to advocate, and how to forward the sharing situation and so on.
Knowing clearly, you can avoid each other's strengths and use each other's weaknesses for marketing, which is similar to the asymmetric competitive strategy we talked about earlier.

7. Study your own
You know exactly what you're going to do, how to go next, and how to play in the future?
The more you know about yourself, the more you understand what you should disseminate, and the more you can combine hotspots with your brand positioning, and you'll know better what to design for your audience. No matter what the content, must be loyal to the brand itself, the premise is that you have to fully understand the "where you come from, where you are, where you are going." ”
We have to take care of ourselves first, and then to deal with others, so as to achieve the "laughing and Qiang oars Ashes" marketing realm. Haha, this sentence belongs to the master in bragging, because that is my pursuit of the realm, as said to me listen well.

8. Continuing MVP
Do you keep innovating, or is it a one-of-a-kind tune and style?
In the era of traditional media, when information is released, you receive only sales of feedback. And the new media has given us a timely feedback of the user response channels, so you have to constantly test, and constantly try to wrong, finally find the user is really interested in the theme, Master think the new media era no success of the law, spelling or trial and error (self-renewal) of the speed, because the cost of trial and error is very low, do it, To accumulate the laws of success that belong to you.

9. Multi-Dimension layout
Did you show your hips and show your breasts?
Behind the brand is people, the core of the new media is also people. So we should give users to show a rich brand image, today to show the body, tomorrow to show the connotation, the day after tomorrow show hairstyle ... In different platforms to show the different sides of our brand, many large enterprises on many platforms are displayed on the same tune, face good-looking on every day to brush their faces, cooked do not know now has popular brush connotation.
In short, the use of standardized promotion way of the media people, they do not understand the new media, occupy the family but not good!

PS: Most people send for hair, resulting in a new media platform flooded with all kinds of chicken. So how do we stand out in the hustle and bustle? You are a king, you should cultivate such a skill, "let others want to move in to live in your castle, be your people, let you manipulate and ' play ' the Desire!" All you have to do is make this desire grow stronger. ”

9 Steps to a new media platform, are you shot?