A document based on SEO optimization done by the website

Today to the cooperative company to explain the company's website SEO optimization of a simple document

Schema ##########################################

1, try to avoid JavaScript and flash navigation.

Although JS and Flash can make the site beautiful, but the search engine is still unable to crawl the content of it, so we have to avoid.

2, the directory level can not be too deep.

The site directory should be kept within three levels, as close as possible to the root URL, such as "www.xxx.com/Product Catalog/Product name" is significantly better than "www.xxx.com/Product Catalog/year/month/product name".

3. Static page

That is, let the site try to generate static pages or pseudo-static, do not let the URL with "? id=" such a dynamic URL, so that the search engine can not have a good crawl

4, the establishment of site Sitemap.

5, cannot multiple links to the same page

If you can not avoid the need to do 301 or 302 jump;

Avoid multiple jump processing, such as

http://www.test.com/news_110.html (Jump Processing)

Jump Http://www.test.com/news-110.html (jump to process again)

Jump http://www.test.com/news/110.html (Final page)

6 whole station main link to do the same sound planning

For example: The top Tour station has a large number of picture lists, news lists, video lists

should be static according to the following rules, www.xxx.com[/zone name]/[news|pic|video]-{classification alias}/

Press page According to the following rules to do static, www.xxx.com[/zone name]/news-{article id}.html

Where the middle connector "–" or "_", the whole station to the same one, recommended "–"

List page category aliases It's best to use a letter form alias with less ID

7, cross-class links do 404 processing (302 jump 404 pages)

For example: 1.http://www.xxx.com/zhuanqu/news-picalias/in fact Picalias for the pic under the classification

2.http://www.xxx.com/zhuanqu2/news-zqnews/in fact zq1news for ZHUANQU News under the classification

Wait, like this, you need to jump 404 pages.

8, the first screen cross-pass, focus area, news area and other important parts of the page to multi-party content, put important content

9, to have a better grasp of the analysis system: the number of each zone captured, dynamic URL crawl How many, two-level domain name crawl How many, each response value of the link crawl how much and so on

10, new open page in List page suggest new window opens

11,http://www.xxx.com/shop = http://www.xxx.com/Shop/

Content ##########################################

1, TDK as far as possible to add Baidu search common keywords

For each page TKD best made manual input, more convenient to push specific pages

2, the content should also contain keywords, but not too much, reasonable distribution, so that the article natural

3, the use of reasonable internal links, as long as the content related, as far as possible in the page and other pages linked to guide the spider Crawl all the pages of the site.

4, a single page h1,title to the unique, label plus ALT and other trivial details

5, increase the website content originality, increase the weight

Outer chain ##########################################

1, the chain of attention to the wide range of links, can not let the source of the chain is the same place, should come from a variety of sites, various fields.

2, link anchor text to include keywords, do not need to rank the company name, etc.

3, the higher the weight of the number of external chain, the lower the weight of the more difficult to put out the chain

4, the preferred anti-chain: weight, PR value than we do, Baidu search site name Row first