About the detailed layout of the makeup training website homepage User Experience

I am afraid that the most important page of a website is the homepage. Most of the pages accessed by users are the homepage. Therefore, the design and user experience of the homepage will affect the user's feeling, I have seen some travel websites always enrich the content of the home page, which looks very bloated and is not conducive to crawling and crawling. The page size captured by Baidu spider is limited. If you can only capture a file of KB, but your page is far larger than kb, it is a pity that Baidu spider cannot grasp the whole page. Now, let's talk about the details of the user experience on the homepage of the makeup training website today. They all say that the user experience should start from the details, but the implementation is actually very abstract, I feel that my customer's Website user experience is doing well. I can see some clues on the homepage and analyze the following three points:

First: highlight key topics in Navigation Design

Figure 1: navigation highlights key columns

For schools and training websites, user groups are similar, but they are nothing more than students or parents. Imagine if you are a student who wants to know about makeup training schools, which of the following is the most important information about the school? First, I think it should be the school curriculum, that is, whether or not I want to learn the courses or majors, and then the faculty of the school, have you received any awards or other information? Finally, the school's learning atmosphere and tuition fees have been solved. Figure 1 shows that the navigation of the home page of this website is divided into three types, of course, this is my own division, the red background shows all professional courses, the most prominent here. On the top of the navigation bar, the font of important topics such as "school overview" is bold, and the rest is the common homepage navigation, but it is best to pay attention to the order, try to put the content that users are most interested in at the beginning. As for those news and information, it's okay to put them at the end. Observe the Baidu back-end statistics of this station. Based on Baidu's heat map, I think the navigation information on the red background is the most frequently clicked, baidu heat map can tell us where the page attracts the attention of a large number of users. The same type of site can follow the same example.

Second: Perfect Combination of video and image text

Figure 2: video and image integration

Sometimes, wonderful text cannot match a beautiful image, and a good-looking image cannot match a video. In the age of content marketing, users seem to be tired of text descriptions, especially for this makeup training website. Only images and videos can express the makeup effect. The content refers to the transmission of images, texts, videos, audios, and other information. For example: some music networks use sound to advertise websites, and sound is embedded into music playback. However, this method is easy to make listeners uncomfortable. However, the images on the website must be clear, including videos. This must be done well. Do not add watermarks to images, websites such as training schools also need to display a large number of pieces of work by trainees. This is convincing, so you can hear the truth from your ears. Moreover, Internet users are relatively lazy, and images and videos are more direct and clearer than text descriptions, saving more time.

Third: prompt reply to the message section

Many enterprise sites have message sections to facilitate website visitors to leave messages. The message section can be said to be a supplement to the customer service system. After all, the customer service cannot be online 24 hours a day. Unfortunately, most of the message sections have been decorated, no one answered questions from customers. This is actually a good time to communicate and communicate with customers, that is, to interact with users. It is naturally beneficial and harmless for the user experience. This training website has done this. The specific author does not explain that a website with good user experience is worth learning and imitating. Of course, there are also some bad aspects. In fact, we can learn a lot from our competitors. What we need to do is to take its essence to its dregs. If you want to build a website, it is not only about rankings and traffic, but also about the relationship between profit and users. You can better survive by handling this relationship.

The user experience of the website is constantly improved. However, we first analyze users' behaviors, users' psychology, and users' habits. For example, Baidu heat map can reflect some clues. In addition, you need to communicate with your users, collect suggestions and opinions, and then make some minor adjustments to the website. Details determine success or failure. users do not like your website for many reasons, but users may fall in love with your website for several reasons!

From: Makeup School http://makeup.dlmonita.com