Advantages and features of Network Media

In modern society, the role of information has been paid more and more attention. The international Internet is developing at an incredible speed. For the first time, people are facing the ocean of information. The international Internet provides new communication methods. The emergence of the Internet has allowed information transmission to go beyond the limitations of time regions, making it easy and convenient to transmit information. As a new form of media, the Internet has obvious advantages. It not only absorbs many advantages of traditional media, but also overcomes many disadvantages of traditional media.
First, network media is very open and has a high degree of information sharing. It is faced with a sea of information, and common network users can provide information for the interconnected network. It carries unlimited information expansion. Network Media can rely on these valuable resources to "HYPERLINK" to collect all aspects of information for their own use. This information sharing undoubtedly greatly enriches the information of network media, the depth and breadth of information are greatly enhanced. This is something traditional media cannot do. With the continuous improvement of the degree of professional network media, this advantage is becoming more and more obvious.

Secondly, online media provides convenient retrieval and interaction. When people browse the Internet to view information, the most direct advantage is to actively search for information based on their own needs. With the Internet, the audience becomes the leader in information communication. They can even use email, BBS, and other information exchange tools to express their views and give back to the disseminators, this is the most prominent advantage of network media.

Third, the Internet breaks the boundaries of regions and has a very wide spread area. "No borders on the Internet", and the hosts connected to the Internet are equal. No matter which country you come from, as long as you know the IP address or domain name, you can access any computer connected to the Internet, although it is in the other half of the earth. Cross-regional network media is incomparable to other media.

Fourth, network media provides synchronous and asynchronous information transmission. The information publisher of the network media publishes the information to the network server to complete his work. The audience can query the information online at any time. The process of sending and receiving the information does not need to be done at the same time, this is the so-called Asynchronization. In addition, the network can also perform synchronous information transmission in multiple ways, such as online live broadcast or online conference. This feature enables network information transmission to meet the requirements of different forms of communication, and frees both parties from the limitations of time.

Fifth, network media has a strong timeliness. Compared with traditional media such as newspaper and television, the website creation process is much simpler. It is not like editing and broadcasting of TV programs (except for live programs) or typographical printing of newspapers. You only need to update the webpage content. When the webpage content is updated, the visitor of the webpage can immediately see that there is almost no time difference between them. Therefore, the fastest response to many major news events is often the network media.

Sixth, network media is a comprehensive means of information dissemination that integrates multiple forms of information. Relying on advanced computer technology, web pages can contain texts, images, sounds, images, video data, and other information forms, especially the emergence of streaming media technology, this makes real-time communication between listening and watching while downloading possible, greatly saving the download time of network users, in addition, the features of network media interaction, real-time, and integration are truly reflected in the use of audio and video files. This is also the inherent advantage of online media.

7. The online media information publishing process is simple and the operation cost is low. To publish messages on an interconnected network, the disseminator only needs to place computer code on the server connected to the network. Compared with other traditional media, the process of transmitting information by disseminators is greatly simplified. This process only requires a small number of planning and editing personnel and web page makers to use a general computer, without a large number of broadcasting equipment and personnel. Therefore, compared with traditional media, the operating costs of online media are low, small, and flexible.

It is precisely because of these irreplaceable advantages of the Internet that it has become the fastest-growing media after television, and has begun to actually affect people's work and life. So someone started to call it the fourth media.