Advantages of WeChat mall system and mobile APP!

With the advent of the mobile Internet trend, mobile apps have become the mainstream market in the future. Many enterprises are also investing in energy and financial resources to develop their own mobile apps, so as to better cater to market demands.

However, when the public platform is open, there will be new opportunities!

Many enterprises have begun to consider giving up independent R & D of mobile apps and turning to the public platform!

Why? What are the advantages of public platforms over mobile apps?

Several problems to be faced when developing mobile apps:

1. high investment costs

Mobile apps require a lot of R & D funds and long-term development processes, and two versions of different platforms are required: Android and Apple IOS, this R & D investment and development cycle bring huge burden to enterprises. The most painful thing is the long-term maintenance and version upgrade in the later stage. This is a nightmare for some enterprises!

2. Difficult promotion

If you only develop a mobile APP, this is the first step. The bigger difficulty is that you need to promote the APP in the market, and you still need to invest a huge promotion cost to download the APP. Otherwise, it is a decoration.

However, because mobile apps require users to download, a few MB and dozens of MB, This is a psychological threshold for many users, on the one hand, they are reluctant to use their own traffic to download this, and on the other hand, they are worried that many apps on the market are suspected of being infected with viruses or advertisements. This makes it difficult for users to download and install files.

3. Low user stickiness

According to statistics from experts, a user's mobile phone desktop has no more than 7 most commonly used apps, most of which are not commonly used and will be uninstalled if they are not commonly used. Because mobile apps occupy users' mobile phone space, the system slows down. At the same time, they are not used for a long time and occupy the desktop space. Therefore, after installing the APP, many users may find it messy, it will be uninstalled after a period of time.

In this way, many mobile apps do not have good stickiness for users. For enterprise marketing, the meaning is lost.

Based on years of R & D experience and strategic analysis of the market, mosoft has invested heavily in mature systems developed over the years, it focuses on the development of marketing systems and mall systems based on the public platform. Mobile Software also has its own mobile APP!

The mall System Based on the public platform has the following advantages:

1. Huge user market scale

With more than 0.6 billion million users, there will be no doubt about the user scale and market problems in the future.

2. Low investment costs

Because you do not need to worry about the development of the client, you do not need to worry about the Android and IOS versions, saving the client investment, more importantly, you do not need to worry about the client maintenance and version upgrade issues in the future. In addition, many client functions are better than what enterprises do.

3. Easy Promotion and Dissemination

For the mobile soft marketing system, just like an APP, you only need to print a QR code, put it in your own store, at the door, or even anywhere on the website, users only need to scan the QR code, and then become our users in a few seconds. They do not need to download, install, or worry about viruses or advertisements, it is also very convenient for users.

4. High user stickiness

For Users, Enterprise applications are confined to public accounts, which do not occupy the user's mobile phone space, will not lead to system slowdown, will not occupy the user's mobile phone desktop, and will not affect the user experience, users are not easily uninstalled. Therefore, this is more persistent for enterprises and can maintain marketing interactions with customers for a longer period of time. Users can also interact with the enterprise background through text and audio communication, with a high level of activity.

More importantly, this application is based on the circle of friends. Through the forwarding and dissemination of the circle of friends, it can bring a publish marketing effect!

This article from the "Li Tianping" blog, please be sure to keep this source http://litianping.blog.51cto.com/387035/1344207