ANALYST: Siri voice control is Apple's "secret weapon"

On July 6, October 8, according to Forbes, following Apple's 5-day release of the disappointing iPhone 4S for consumers and investors, one of Apple's founders, Steve Jobs, died on the last day (6, these two messages have made some investors deeply worried about Apple's future uncertainty. However, some analysts have made it clear that investors have neglected Apple's real "secret weapon", namely the Siri voice control function applied on the iphone 4S.

"IPhone 4S virtual assistant Siri-a software service that allows users to use multiple functions of the iPhone through their own voice, is really Apple's 'Secret weapon ', this 'revolutionary 'feature will soon appear on Apple's Mac, Apple TV, and iPad, and Apple will fight back attacks from competitors Google and Microsoft.." Shannon Cross, an analyst at market Research firm Cross Research, wrote in an investor Research Report on the 7th.

"It is understandable that investors feel sorry for Steve Jobs's death and begin to become anxious. However, we believe that the Siri voice control service, a key feature of the iPhone 4S, has been ignored since its launch on the 5 th ." "We believe that this technology will be fully valued only when it is mastered by consumers," Krause wrote ."

Apple released its latest iPhone 4S on Wednesday, with many investors and consumers failing to meet their expectations. Because, although the new mobile phone with a dual-core processor, the computing speed is much higher than the previous iPhone 4, it looks almost the same as the iPhone 4. Except Siri, the software is almost identical.

Media reports on the death of Steve Jobs, one of Apple's co-founders, have masked and diluted Siri's attention. On the other hand, Siri looks more or less like the sound control function built into Android phones, which has long been used.

Krause argues that investors should pay more attention to Siri. "Earlier responses from consumers and investors ignored the real functions of Siri. Perhaps they only confused Siri's Voice manual control service with speech recognition. In fact, speech recognition only translates the user's voice into text, while the Siri speech service allows the mobile phone to interpret the user's voice and perform corresponding actions as required.."

Analyst prediction: iPad3, Apple TV will adopt Siri software

Siri is unique because it closely integrates speech recognition functions with complex AI and Other iPhone 4S applications. These software includes calendar, address book, and GPS system. This means that Siri can not only recognize voice commands, but also make different responses based on users' locations and people they know, asking users about what they are talking about, and follow a series of related commands.

"To put it simply, we have never seen artificial intelligence on any other consumer device system comparable to Siri so far ." Krause highly affirmed the prospect of Siri's voice service in the report.

Although Siri only applies to iPhone 4S at present, Krause argues that it will be applied to Apple's entire product line sooner or later. The next product that uses Siri may be ipad3. Next spring, Apple will release the next-generation tablet iPad3, which will likely be installed with a directed microphone.

Krause also pointed out that Apple's Apple TV set-top box or smart TV will also adopt the Siri speech recognition function. "We think it would be really cool to have a TV that can answer users' Voice requests. Then, you don't have to use the viewer guide or remote control to select a channel. You just need to name the program you want to watch ."

Krause also predicted that "even you can run the TV to record all the latest TV series you like. In addition, if the TV is connected to the Internet, it will also be able to answer whether your iPhone or computer account has received new messages and suggest you respond accordingly ."

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