App startups-don't treat people

The domestic app industry began in 2010, and then, along with the smart phone gradually occupied the Chinese mobile phone consumer market rhythm, mass App began to penetrate all aspects of people's daily necessities, development to today, the App Store is more than millions of applications. Some time ago, a well-known foreign mobile data analysis company published a number of apps on the development Trend report, these reports show the impact of the app on all walks of life, which, our country is relying on a large base of user groups, the fastest growing app growth countries.

To be honest, even if we don't list these official figures, we should have a deep understanding. In the past, we look for a certain information, will open the computer, Baidu, but today, we tend to go to the app Store to search for relevant apps. If you want to lose weight, instead of a lengthy speech on a computer, download an app that includes all kinds of weight loss information, and if you're pregnant, you might not buy a parenting book, but instead download an app like the "pregnant housekeeper." The app has changed the pace of our lives and inspired more entrepreneurs in life to develop apps.

Just like the full-on-the-spot "foot-kee", which is being scrambled recently, just 8 people have made a download of millions of apps and captured the top of the App store's travel classifieds and free apps. Before that, there was also a "super timetable", the founder of a university in Guangdong.

And in my own side, there are a lot of former classmates also fancy the mobile internet this big cake. In this respect, some people in China have made an analysis of the trend of app entrepreneurship, dividing it into the following 3 major stages:

The 1th stage of the entrepreneurial crowd is mainly concentrated in the PC Internet-born enterprises, the first thing they started to do is to copy their PC-side business parallel to the mobile side;

The 2nd stage of the entrepreneurial crowd is a number of deep-pocketed traditional industries, mainly due to their customer base and mainstream consumer groups and smartphone users 2 characters;

Compared to the first 2 stages, the 3rd stage of the entrepreneurial crowd distribution is broader, because at this time, the app start-up threshold has begun to reduce, at the same time, the app development platform began to rise, but also virtually increased the average user independent development of excellent own client chips.

And this is the 3rd stage where we are now. The day-to-month increase in mobile applications has evoked the desire and demand for app development, and fortunately, the talent dilemma, the financial dilemma and the need for entrepreneurs to independently develop their own clients have been greatly alleviated. Rapid development tools for various mobile applications are also pouring out, and some of the best platforms have been optimized to integrate data, resources and services, and to help developers complete the lifecycle management of their apps.

To some extent, the app is the only way for businesses, media and independent developers to access the desktop of the customer's mobile phone, as a strong and effective marketing method, it is different from each other. Because the operation is relying on the third-party platform to do its own light application, it is certain that once the developers start to operate, they can enjoy all the user resources on the platform, the development is also relatively easy, fast track approach. But the shortcomings are obvious, the initiative is not in their own hands, the rules are not in their hands, the platform is very restrictive, whether it is push, or show the form can not be fully independent. You think your fan base is your users, but they are users. However, independent development of their own client is very different, because no matter the content or the form of expression, you can take full control, only this, you can talk about having their own users.

However, although the app development environment has been perfected so far, a variety of big V also kept on the public platform to die, can not say no helpless. For example, if you categorize all your subscription numbers and extract a keyword to summarize their topics, such as "skincare," "Mall," "Fitness," and so on, each of these words is followed by hundreds of public accounts, with a high degree of focus and a larger number of influential subscriptions accounting for about 5%-10% of the total. As you can see, the market is almost saturated and you have few chances to emerge.

So ah, at the end of the article, I have to sincerely advise you grassroots entrepreneurs, when not treat people, it is time to turn the finger, seize the opportunity of the app development market.

App startups-don't treat people