Become one of the nine essential tools for website analysts

If you want to become a website analyst! If you want to join the website analysis industry, which has a bright future and a great deal of money, you must have at least nine skills mentioned in this article. 1. play Excel is one of the most primitive and easy-to-start analysis tools.

If you want to become a website analyst! If you want to join the website analysis industry that has a promising future and a "Qian Tu", you must have at least nine skills mentioned in this article.

1. Excel

 

 

Excel is one of the most primitive and easy-to-start analysis tools. if you have a small amount of data for analysis and summarization, Excel is your best choice, with a rich array of functions and formulas, you can easily get the data you want. if you know the computer language and use VBA for programming, it is even more powerful, you can also easily create a bar chart, pie chart, line chart, and other charts. However, Excel cannot be a perfect analysis tool because its data size is too small. do not use Excel for more than 10 thousand rows of data.

1. common functions:

 

 

1. 2. common functions:

 

 

2. basic website analysis knowledge

 

 

Understanding the basic knowledge of website analysis is necessary. you need to know what is session, what is PV, what is the meaning of the UU/UV and other indicators. As shown in (from Chapter 2 of website analysis basics:

 

 

3. website development knowledge

 

 

Website analysts evaluate the status of the website by measuring the advantages and disadvantages of various index values, and propose countermeasures to improve and optimize the website. if the analysts do not know much about the development and construction of the website, therefore, you cannot accurately measure the website operation status by analyzing the index value.

As a qualified website analyst, you need to learn about website construction and operation, website design, and user experience. In this way, you can submit more in-depth analysis reports.

4. network marketing knowledge

 

 

Website analysts can work in two broad fields: Intra-site and off-site. The focus of the site is to improve the user experience, optimize the conversion path, SEO, and analyze user behavior and other intra-site activities; the focus of off-site work is to attract more accurate and better users to the website.