Big Data analysis-how does "skirt color blue black or platinum" hype up?

Not long ago, the circle of friends, Weibo, all over the question, whether this skirt is blue-black or white gold color?
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The basin is not interested in the question itself, but wants to know how the topic is hyped up. This is also the interest of IT staff, to use demo instance of the way to find the principle behind the phenomenon!

The following is an analysis of Sina Weibo as a sample.

First Open Sina's Micro index page, enter the "skirt", "blue Black" and "Platinum" The Three keywords for analysis.
Http://data.weibo.com/index

You can see that on Sina Weibo, the topic of skirt color is only hot on February 26/27th.

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Since the index is delayed, we switch to the real-time trend, and from the 24-hour trend we can see that the topic was suddenly hot at around 10 o'clock in the morning yesterday, reaching a peak between 1 o'clock in the afternoon and 2, and then all the way down. (Only real-time trends within 24 hours can be queried.)

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This is not the same as Mr. Chan's Duang, Duang's curve looks more "full".
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Two keywords are more obvious when you compare them together. If the time between 1 o'clock in the morning to 6 is cut off (the night sleep is obviously the "off-season" of Weibo), Duang basically keeps quite a bit of heat, while the topic of skirt color falls all the way and seems to lack stamina.
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Want to know the source of Sina Weibo? Who is the originator of this "dress Color" topic? You can use the Advanced Search feature of Weibo to specify keywords and time intervals for searches.

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Soon the result came out, the earliest post was issued on 27th 9:40, but the two posts did not have any forwarding and comments, so it is not the source. The real source should be 9:43 by the "Kaz2y5_voy straw tube" of this post, this only more than 1000 fans of the Netizen, won more than 20,000 of the forwarding volume!
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From the original post can be seen, the microblog is also forwarded from BuzzFeed, a foreign social media aggregation news platform.

a micro analysis (need to pay, this analysis cost a basin of 5 yuan bills, 555~) :
http://t.yeezhao.com/

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You can see that this post was forwarded and commented on the highest peak at 12 points on 27th, while Sina Weibo's micro-index shows that the topic peaked at 1 o'clock in the afternoon on 27th and was delayed by one hours.

Let's see which users have contributed a lot to the post, and you can see that these forwards are not a big V with lots of fans.

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There is also a very interesting data, the data show that the topic of interest, 80% is the female ^_^

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references

Huang Chengming--duang's Past Life analysis:

http://weibo.com/p/1001603814621428465705

to scan the following two-dimensional code attention, or directly in the focus: sysinternal

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This article is from the "MVP Basin" blog, please be sure to keep this source http://markwin.blog.51cto.com/148406/1620474

Big Data analysis-how does "skirt color blue black or platinum" hype up?