Big text experience analysis of the impact of fonts on the reading experience

With the rise of mobile terminals such as ipad, reading experience has become increasingly important as people spend more and more time reading on mobile terminals. The font is the key to determining the reading experience. In what ways does the font affect the success or failure of the reading experience?

1. Is there a high degree of recognition?

First, let's take a look at the Consolas. We can find that the width of I and w are the same, and such width fonts have a very high degree of recognition and are very suitable for writing, code display.

　　

 

In this example, I and l are very poorly recognized in Arial fonts, and it is difficult to select a narrow text such as continuous il. In addition, in Georgia, the letter o, it is slightly different from the number 0 only in terms of size, which is basically unclear and hard to be clear at a glance.

It can be seen that the same width font is less affected by the letter itself, the letter size is fixed, and the density is fixed. Such fonts are easy to recognize and greatly improve the reading efficiency. However, the same width font also has a very serious problem, he used to reduce the aesthetic level in exchange for a high degree of recognition, so most of them can only be found in some code editor and other software.

2. Is it suitable for long-time reading?

Arial and Gerogia, both fonts are very useful on pc web pages, but which one is more suitable for reading for a long time?

　　

 

Although it seems that the unlined font is more concise and eye-catching, its identification is not as clear as that of the lined font. To enable readers to read it for a long time, what they need is to let the readers sweep it over, georgia can read the text without thinking. Therefore, in general, the reading speed of the liner body is about 1/5 faster than that of the non-liner body under the same printing conditions.

First, the stroke of the line is not only beautiful, but also helps to identify the font. Second, these lined strokes allow the strokes of these letters on the baseline to form a certain level of visual guidance, which can guide the visual movement in the horizontal direction and improve the identification coefficient, this is why the linefeed fonts similar to Georgia are so popular on PCs and traditional publications.

The non-lined Arial is like a big girl. It is more suitable for some big scenes such as the subway and some eye-catching signs. The non-lined Georgia is like a small family of Jasper.

3. Is it applicable to mobile terminals?

Because the brightness and contrast of the iPad display are higher than that of the ordinary computer, many fonts and designs that are suitable for the ordinary computer are directly moved to the iPad. The brightness of the background causes the problem of excessive physical objects. This is especially a problem in font matching. Some small fonts are severely blurred, resulting in unsuitable matches, seriously affecting the user experience.

Retina Display brings finer precision and more problems to font rendering. Because normal images are displayed without scaling, it uses four pixels to display one pixel in the image. When the retina image is displayed, each pixel corresponds to one pixel in the image. Therefore, some fonts, such as Georgia, become very fine, resulting in inconsistent fonts during display and design, affecting the user experience.

　　

 

In fact, we have no way to change the hardware, so we can only try to avoid these problems. Therefore, it is wise to increase the text size (14px-16px) on a mobile terminal. In addition, you can increase the size of the text to avoid false positives. In terms of english display, Georgia, one of the classic PCs, also needs to be used with caution.

4. Whether careful typographical layout exists

In terms of Chinese formatting, Tang Cha has done a very good job, achieving basic typographical skills such as ban processing, Qi TOU and Wei, and hyphenation, plug-in for punctuation (the ending periods, commas, semicolons, and other punctuation marks at the end of the line will be "suspended" to the outer border of the right border of the text .) And the indention of the beginning of the paragraph are both experimental attempts to bring a good reading experience to the readers.

　　

 

In addition, the reading experience depends on other important factors, such as the use of different fonts, font sizes, pounds, the length of a line of text, and the density between texts in different occasions.

Reading is even bigger, and all aspects are inseparable from the text. Although the text is small, Pen Painting is closely related to the experience. For designers, the excellent reading experience not only allows us to pursue beautiful vision, but also gives us a kind of care for readers.

Source: Baidu MUX