Cheating in website optimization

Some of the optimization methods we have taken in website optimization may have broken the search engine, but we do not know, when our website was punished by the search engine, it was too late to find the cause, so we were the site Optimizer.

Some of the optimization methods we have taken in website optimization may have broken the search engine, but we do not know, when our website was punished by search engines, it was too late to find the cause. Therefore, as a Website Optimizer, we must be familiar with these cheating behaviors and do not make mistakes, so that our website can grow healthily. The following are summarized cheating behaviors:

1. use the bridge page and skip the page to cheat. A bridge page jump is a webpage designed to retrieve search rankings for a particular keyword. These webpages are generally not displayed in the navigation of the website, but are used to guide visitors to go deeper into other pages of the website. The content of these webpages is not exquisite, but there is a link at the bottom of the webpage, instruct the visitor to access the real part of the website with substantial content. When these websites obtain a good ranking by keywords, they will direct visitors to real website pages. such webpages have no harm, but have no value, therefore, search engines refuse to include these webpages.

2. Keywords stacked. Keyword stack accumulation refers to the excessive repetition of keywords on the web page. the most basic way to stack keywords is some places in html files that are invisible to visitors on the web page, such as the title tag and description tag, image tags. This overlapping keyword accumulation is the easiest way for beginners to cheat.

3. hide text and transparent text. Hiding text is to hide the text in html code, so that the search engine can only see it or make it transparent, so that the viewer can not see it. There are several methods,

1. modify the font tag color by making the text color the same or similar to the page background.

2. add keywords in the noframes tag, even if a webpage does not have a framework

3. add keywords to noscript and noscript, even if a webpage does not have a script

4. Add text in html encoding input type = "hidden" in the form, even if the webpage does not have a form

4. tiny text. The search engine will impose penalties on hidden text, so the Website Optimizer will expose the text and the text will be exposed in a tiny font, tiny text is to use tiny fonts to write sentences with keywords in inconspicuous places on the webpage. Generally, these texts are at the top or bottom of a webpage, and the color is usually similar to the background color.

5. blind eye. The so-called blind-eye method refers to the use of camouflage web pages to determine whether a visitor is a common viewer or a search engine, so as to display different web pages. This is a typical method of spoofing the search engine's blind eye. the web page displayed by the search engine is a very optimized article, while the page views are very different or fundamentally different.

6. web page hijacking. Web page hijacking completely copies the content of another website or the entire website, and then places it on your own website. This practice is quite risky. the patent technology of search engines can determine from multiple factors whether the website is original or not.

7. The website has been submitted repeatedly. The new website must be submitted to the search engine portal so that the website can be indexed more quickly. However, after being submitted to the search engine, many impatient people submit the website repeatedly as if the submission was unsuccessful, this method is very annoying to search engines, and even thinks it is a spam site, delaying indexing.

8. hidden links. Hidden links use the same color font as common webpage text to confuse visitors. Links are stored in transparent images and even thousands or even hundreds of links are stored in a small image. Search engines do not like this. if you need to concatenate page content, you 'd better create a website map.

9. domain name disguise. Some webmasters get free space from service providers. The website format is abc.def.com. When the service provider is absent, the website will be absent, so I applied for an independent domain name such as www.abc.com and temporarily switched the domain name to abc.def.com. This approach is simple but for many adverse reasons. The biggest drawback is that the search engine will find two domain names, and the search engine will be confused. in this way, it may not be the website you want to include.

Summary: The cheating methods described in this article are not to teach Webmasters how to cheat, but to avoid such behaviors. you can also tell webmasters whether SEO vendors have done these things, these are all irreparable consequences for the webmaster's website.