Comparison and Analysis of domestic and foreign website Designs

A few days ago, I met a customer who wants to build a website. The customers of this website come from all over the world, both in China and abroad. Therefore, the customer demanded that the website not only be favored by domestic customers, but also be pleasant for foreign customers. That is to say, this website must be liked by users all over the world. This makes the author feel embarrassed. Because users in different countries have different habits and have different requirements on the overall senses of the website, it seems a little difficult to want a website that can be liked by users all over the world. Next we will discuss the overall style of some websites in China and Europe.

I. Different colors

If you pay attention to some websites in Europe and America, you will find that their websites generally use clear colors to make the dominant colors of websites, such as white, orange, or blue. In addition, websites usually use one color as the main color, and the other color as the color, or directly use one color. The more famous the company, the simpler the color to use, for example, the well-known mobile phone brand Apple official website and Facebook, which once occupied the first place in social networks, uses a simple white color. This is related to the straightforward and cheerful personality of foreigners. Unlike Chinese people who like euphemism and twists and turns, the overall tone of Chinese websites has a more Chinese national style, which is manifested in, in China, website tones are usually matched with three or more types of tones. The dominant website tones are one, the background color is the other, and the navigation bar is also marked with a color, it seems that people cannot find it. This tone is more common in ordinary enterprise websites. When a website is opened, it is a bunch of colorful pictures with colors, which are strong and easy to suppress, in addition, because each person has a different liking for the color, the use of the color may have led to part of the bounce rate of the website.

Put aside a question. Previously, a customer's overall requirement for the website was "Magnificent". Well, it was designed many times because the customer only needed a personal feeling, however, there is no concept for the use of the overall tone, but each person's definition of "golden splendor" is different. In addition, it is not ruled out that some people think, wow, this boss is really rich!

2. Different overall website layout

Open a Chinese enterprise website and you will clearly see, navigate, BENNAR diagram, Enterprise Profile prompt, News Center prompt, product/service display prompt (this is the focus, it usually occupies a relatively large interface and even produces image carousel effects.) What other products will contact us, success stories/partners, and even a short video clip. Don't get me wrong. What I mentioned above is only on the homepage. The company's intention is to let you know at a glance what I do. Then you have to understand my company, my experience, my products, my brilliant history, and then I have to make it easy for you to find me. To achieve this, I even have to give you an advertisement or animation ...... Well, all the things are piled up on the home page. Not only do you have to highlight the highlights, but rather make people feel crowded. Of course they will not be flattering!

Or let's look at some big news or industry platforms, which can be described in a dense manner. The advertisements are interspersed between the upper, lower, and middle pages, and the eyes are blurred. In addition, the pictures are continuously carousel. The news titles are listed one by one and you have to spend a long time, I want to find a piece of news that I am interested in. I will click the estimation that appears half a day till the end, or the question is wrong or it is not what you want at all ......

The example is not mentioned here. If you really want to know, you can find several websites to compare. Everything is clear at first glance.

Iii. Differences in website Style Design

I do not know whether Chinese people are too rigid or American people are too casual. Browsing foreign websites is very casual and easy to design. on the homepage, a large image is taken as the background, and then several buttons are set at will to complete the process. The design of the columns that you click in is also very simple. There won't be too many level-3 or level-4 pages, and the drop-down menu won't be very long. It's just a long page, with one navigation side and one content side. Websites in China are different. First, there is a navigation page (often Flash Animation), and then the homepage layout, layout, BENNER diagram, and some columns are displayed ...... Every module is well planned. If you visit such websites frequently, you don't even have to look at anything else. Simply click in the path. Some websites may have many drop-down menus after their columns are clicked. To improve the overall appearance, the layout design may be very exquisite, but you also have to work harder to find the indicator button on the page you want to arrive at, which is really confusing!

4. Preference for boot pages

Do you have such a situation? When you open a website, the boot page animation is a stinking and long, and there is no skip button set. You have to wait until the animation is played, after the selection button appears, you can click to enter the homepage of the website. My website has once added a cartoon of a great god to my favorites. It uses a simple story to show what the boot page is like. The image is as follows:

If you want to learn more about the design of incorrect website shoes, you can refer to Baidu's article "I beg you, don't do these eight types of website birds!". To read.

Boot pages do not benefit our user experience. Why do many enterprises still insist on adding a boot page when creating websites? This is related to the twists and turns of Chinese characters, that is, what I want to tell you. I still have to find a kind of euphemism to tell you, otherwise, you may be disgusted with my kindness! However, you can see that there are few websites in Europe and the United States. You can enter the website and click it on the home page. The content on the home page is just a little bit. The button is there, click the topic you like to see! Now that you can find me, it means you have already understood me. Setting a guide page to show slowly is not my style.

The author briefly summarized the above points and analyzed the differences between domestic websites and foreign websites in terms of design, why is it hard for us to figure out a website that will be liked by users all over the world. Of course, because the globalization of the Internet has given us greater convenience, domestic websites and foreign websites have already penetrated into each other. This design difference is no longer obvious, consistency has gradually emerged.

Text: Guangzhou Website Construction Co., http://www.studstu.com. (Guangzhou Qianyi Network), the same station webmaster, please pay attention to copyright and in the reprint with the original site link. Thank you very much!