Cook is under a lot of pressure! Apple's board of directors is losing patience

According to sources, Apple's board of directors is worried about Apple's pace of innovation and new product planning.

The fox financial channel said Apple's board of directors has put pressure on Cook, but this does not mean that "cook may lose his job or the Board may start looking for a new CEO ".

Media said that Apple's share price has fallen by 35% compared with the highest price in history. However, since Steve Jobs's death, Apple has never launched any major innovative products.

The so-called "iWatch" smart watch has been repeatedly reported by the media, but it has not yet been officially confirmed by Apple. The so-called "iWatch" does not alleviate Apple's Board of Directors's worries about the lack of new products.

Whether Apple's Board of Directors's pressure on Cook will stimulate Apple's management to accelerate the release of some new products in the near future remains unknown. Media comments pointed out that the Board still seems to trust cook and is willing to let him control Apple's move forward.

Media speculated that Apple is expected to launch several new products in May, including the new iPhone and the cheap iPhone.

Due to the lack of new products, coupled with the gradual saturation and attractiveness of old products, third-party reports on smartphones and tablets are drawing more and more unfavorable conclusions for Apple and iOS ecosystems.