Destroying apples is a matter of course.

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Someone used a Macbook to cut a dish, someone was walking on the street "iphone", four years ago, American artist Tombert became a World War One, creating a new way of art creation-smashing Apple's iphone, IPad, Macbook, ipod and many other products. Tombert the Apple products into pieces and then re-integrated the fragments into a sculpture and held an exhibition. Following Tombert's pioneering approach, "artists" are more "insane" about Apple products.

Two years ago, a man in the United States put a brand-new IPhone 5 in a microwave oven and then put it on ebay for a $3001 sale. Since then, American artists have put the limited edition of the gold-plated iphone 6 Plus into the microwave oven "grill", also put on ebay auctions, this coke-like phone actually called the price of $6660. IPhone6 Plus's full baking video is also included as a "cash gift" to the buyer.

Recently, New Zealand photographer Henry Hargreaves the Apple product wrapped in flour and blew it into the frying pan, and he wanted to use the art to caricature that the high-end electronics are being consumed fast as junk food in fast food restaurants. Yesterday, TechRax, a Ukrainian YouTube video producer, unveiled a video of cooking the iphone 6 with Coca-Cola. This video has been viewed more than 2 million times since it was released for two weeks. The Mad tech blogger also put the iphone 6 in a turkey belly and baked it for four hours. He also drilled a big hole in an iphone 6 with a drill.

Why do artists have to fight apples? In the eyes of the average person, money is so willful. The artist is so sentimental? Do you need to take your medicine to open the brain hole? On the contrary, they are not willful at all, but using Apple products to find a gimmick to get attention. They do have their own small abacus in it.

No artist wants to be famous, no one wants to make money. In a media developed information society, know that speculation is a lucrative craft, speculation has been the artist's choice, not hype artists can not "red", so how to make a few media reporters friends, how to plan a few sensational events, will become the daily work of the artist, is called Kung Fu in the poem outside, Do not know hype or unwilling to hype is a degenerate. In addition to artists, ordinary people have also realized that hype can bring the name and benefit.

Relying on one's own power to gain attention, it is difficult to go to the blue sky, naturally to the big tree on the list. Always "dominate the world" The apple is a big tree, if you are good, you can follow the wealthy. Now this is an unpopular artist who likes to do this. Because we all know that the art of the threshold has always been "unscrupulous", through speculation will attract others ' eyes to the art that they really want to launch, there are some people who want to make money also rely on speculation to gain attention, attention to the degree up, all kinds of advertisers, entrepreneurs and so on will come. It's with stone to make money and earn fame.

The key is to be creative, the sword Pifo has become a shortcut for these people to get rich. The era of mobile internet, want to let a person red, no longer is a hold, but black. The same goes for the product. Apple series itself is a rich and wayward products, ordinary people have it too late to cherish, the anti-destruction of its way to win high attention, attention to the degree up, nature can make money, which is called reluctant to bear the children can't bear the wolf. Only a few Apple products are counted. The key is the benefits behind the high degree of attention. The continual destruction of apples is not difficult to see, which has become a matter of course.

Apple's workers are said to be aware of the behavior, but instead think it is a testament to the cultural heights of Apple products. Even artists can look at apples, Apple's charm and what can be said. Even if it is speculation, it is a win. Apple is so happy to be advertised. Or the hype is behind Apple's manipulation, aimed at boosting Apple's products. (New discoveries of science and Technology, Constantine/Wen)

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Destroying apples is a matter of course