Experience Sharing: I planned this way before the website went online.

I have been involved in the medical and plastic industry for two years. because I am engaged in php, I am a little familiar with the program, which also speeds up my SEO. One day, I had a sudden whim. I simply made an integer website because of

 

I have been involved in the medical and plastic industry for two years. because I am engaged in php, I am a little familiar with the program, which also speeds up my SEO. One day, I had a whimsy. I simply made an orthopedic website. because there were too many plastic industries in Chengdu, I thought from the perspective of users. if I want to perform plastic surgery, how can I find what I need? So I will execute it immediately (I want to write a little bit in this article, so please include it in some areas that are not fluent ).

Website Launch preparation 1: Plan, Target, and plan the website

Before the website goes online, you should think about it. what is the purpose of this website? How can we make a profit? How should we plan websites and website columns? What should I put in my website? How can this problem be solved? Before the start of many problems, we should basically hit me down. here we will solve them one by one:

1. what is the purpose of a website?

Some people may be interested in website construction, but the purpose of my website construction is simply to say "for money ";

2. how to make a profit?

Since it is an orthopedic website, I can cooperate with other orthopedic hospitals in Chengdu. in the early stage, there must be no cooperating customers, because there is nothing in your website, no content, no ip addresses, therefore, we must optimize the website. we will introduce it below. What I plan to do is that my wife has accumulated some connections since she is a consultant in the plastic industry after all aspects of the website become weighted, we can contact all of them to cooperate with us, and make an appointment for a project from our customers on our website. we recommend the cost on the homepage of our website, the idea of releasing discount information is very simple, just like Cainiao.

3. how to plan website columns?

I think that I am working on the three-party network of plastic surgery. what hospitals do customers care about and what experts do for me? How much does it cost? Are there any promotions? What else do I have to do with this project? (For example, what should I pay attention to after double eyelid surgery ?) Wait, I summarized several topics: Homepage, plastic surgery hospital, plastic surgery expert, plastic price, plastic surgery promotion, and Plastic Surgery Encyclopedia. what should I put in the website? How can this problem be solved? I will introduce it below.

Website Launch preparation 2: website construction

Website programs will be completed in a few days, mainly for intra-site optimization, and pay attention to several large h tags.

Home page:

The main keyword on the home page is Chengdu plastic surgery and Chengdu Plastic Surgery Hospital. keywords must appear in the title, and keywords should also appear in the description. try to be at the beginning and the description should be fluent, the keyword density should be well grasped.

H1 tag (Group 1): the title of a website uses the H1 tag, preferably in the upper left corner of the website;

H2 labels (6 groups): H2 labels are mainly website column names (not website navigation). remember: the H2 labels are used for the encyclopedia of plastic surgery, the recommendation of Chengdu plastic surgery hospital, the price of Chengdu plastic surgery project, the promotional activities of Chengdu plastic surgery, the recommendation of Chengdu plastic surgery experts, and the navigation of Chengdu plastic surgery project;

H3 label (group 2): Chengdu plastic surgery project, Chengdu plastic surgery hospital navigation;

You also need to use the rel = "canonical" label on the homepage to avoid scattered weights.

Nofollow labels (24 tags), mainly advertisement, record filing, and consulting links, must be added with the Nofollow tag. general websites: Contact us, about us, etc. should be added with the Nofollow tag, in this way, the weight can be concentrated on the home page.

This section takes the plastic surgery hospital as an example:

H1 label (Group 1): topic title;

H2 labels (group 3): The website names of the headers use h2, popular orthopedic hospitals on the left, and the latest orthopedic hospitals;

H3 label (15 groups): the name of the hospital on the left, the column recommendation on the right, and the latest article. for example, the h3 label is added to the plastic surgery hospital;

The Nofollow label is similar to the homepage. as long as it is an irrelevant link, any link that does not participate in the ranking will make Nofollow.

Article page:

H1 tag (Group 1): the title of the article;

H2 tag (Group 1): keyword of the homepage linked to the header;

H3 labels (4 groups): mainly recommendations on the right and latest articles;

The article page uses the rel = "canonical" label. for example, add the following link to the link:

You also need to set robots.txt to the status that allows the spider to capture. The website map is: sitemap. xml under the root directory, which contains all the website links. you can search Baidu by writing sitemap. xml.

The content of my robots.txt is:

User-Agent :*

Allow :/

Sitemap: http: // *****. com/sitemap. xml

After the website has been created, the next step is to prepare for the launch. make sure that the website has been launched, including dead links.

Website Launch preparation 3: Apply for domain name space

The domain name is mainly memorable and impressive. it is best to use the first letter of the alphabet, but this type of domain name is almost no longer available, so I used the full spelling domain name, but I still read it over Lang, it is easy to remember.

It is better to find a larger space provider, which is quite secure. I bought a virtual host, and the IP address is better to be independent when the scale is expanded in the future.

When the website is launched, it is a common topic every day, including updating original articles, updating time periods every day, and external links. but pay attention to this, after the website is launched, do not send external links. there must be a step-by-step process. just a few days after the website is launched, each time before the article is updated, you just need to publish an external link to the webmasters to attract a spider.