Experience Sharing: several ways for news websites to find hot topics

Currently, there are many information websites in China, including Yahoo News, Phoenix news, and China News. These comprehensive information portals will always pass the latest daily information to Chinese people around the world at the first time, and most of the information websites will

 

Currently, there are many information websites in China, including Yahoo News, Phoenix news, and China News. These comprehensive information portals will always deliver the latest information every day to all Chinese people in the world, and most information websites will update the content on their websites every day. This involves the selection of hot topics, and the attention to hot topics will make your website look more professional. So where can these information portals find the most popular topics? Next we will briefly discuss several ways for information websites to find hot topics.

1. search for elements from Sina Weibo

After we enter Sina Weibo, we can search for popular topics. In this section, we usually learn about the hot topics of the last 24 hours, including national hot topics, regional hot topics, celebrity figures, hot topics of film and television, emotions, industry, life and public welfare, and other hot topics. For different types of hot words, we can clearly understand the number of searches. the general ranking of hot words is also sorted by the number of searches. Many news websites use Weibo to find hot topics and create traffic for their websites.

2. search from related topic websites

Searching for the latest hot topics on related topics websites is also a good method. For example, when searching for popular film and TV topics, you can consider browsing some video-type websites and find inspiration for some topics. For video and TV websites, you can go to Douban to find the latest information. For now, the most popular movie topics are just a generation of Masters, 12 Chinese zodiac signs, happy home, peaceful people on the road, and the treasure alliance. For many portal websites, you can publish some latest news about these popular movies (or other forms of film and TV works), including user reviews, reputation, and box office information.

Of course, for other types of consulting, such as science and technology, education, video, or sports, you can search for related topic websites. I believe you can find some of the most popular topics.

Third, find from QQ hot topics

Anyone playing QQ knows, on the right side of the bar, we often see a series of hot topics (such as the current old man's obligation to sweep the street to donate 0.2 million yuan, the Spring Festival ticket grabbing software was sold, and the Twilight couple broke up again ). For some small information websites, paying attention to these hot topics and news in a timely manner can naturally win traffic for the website.

Of course, the three methods we mentioned here are basically for some newly started or relatively small information websites. For some large information portals, such as Phoenix news, there are extremely professional information chains. every day, website updates are extremely time-sensitive and systematic.