A lot of recent industry news, one of the big news is that the rapid broadcast because of piracy penalty 260 million, 260 million of the fine for fast broadcast such small Internet enterprises is undoubtedly an astronomical. Although there is still a right to appeal in the context of rapid broadcasting, the case has completely exposed the huge risk behind piracy------the consequences of a copyright liquidation are dire.
Coincidentally, June 27, the Beijing Haidian court ruling, millet box infringement of music as "Jinling 13 Chai", "I am a special forces" and other 7 film and television works of the Information network transmission rights, to the Lok-Video network compensation of 150,000 yuan. Although 150,000 yuan is only bucket for millet, it faces a surprisingly similar problem.
Some in the industry believe that for fast-seeding, 260 million of the sky-high fines is fatal, and may even lead to its inability to operate. Xiaomi also recognized this point, therefore, the rapid sowing suffer, millet's attitude is tusihubei of course.
It is reported that the whole millet system includes thunder, millet routers, millet boxes, millet TV. Thunder does not say, before the issue of piracy has been plagued by Thunder listed, today's thunder Although the piracy dividend disappears, but the copyright risks still exist, but we have to say that Thunderbolt is lucky, after all, in the serious liquidation of piracy on the cusp of a successful IPO.
In addition to Thunderbolt, Millet TV, millet box is there such a risk? The lawsuit of Le Vision gives the answer. In fact, it is easier to understand, after all, millet is to do hardware background, not like the music vision, behind a huge amount of content for support. If you want to make up for the content of the short board, you have to spend a lot of money to buy genuine content, but this seems to be a bit too much, in addition to piracy, there seems to be no better way.
Of course, the Beijing Haidian District Court's ruling preliminarily identified millet infringement of music as part of the truth of copyright, taking into account the fast-sowing lesson, millet in this issue has to be "cautious." After all, after eating this lawsuit, will not eat more lawsuits, after all, to Youku, Sohu Video and other manufacturers, imitate the music vision and what is difficult, today's music as if a "early bird."
However, there is more to the dispute between Le Vision and Xiaomi.
It has been reported that recently, Le Vision has been registered in Beijing Mobile intelligence company, formally into the mobile phone field. Le Vision will rely on the "platform + content + Application + Terminal" of the visual ecology to achieve all aspects of collaborative work, complementary advantages, revenue sources in addition to hardware, there are paid video content, advertising and application store and so on. So, in the smartphone world, the latter will become Xiaomi's strong competitor.
The front loses the lawsuit, the backyard may fire again, the millet nature can not sit. According to media reports, on the one hand, Xiaomi said that Icntv has terminated the cooperation with the Lok-vision license, trying to provoke the relationship between the two, but was a solemn refutation of the music, on the other hand, is the number of times that was quoted on the music of the crack screen of micro-bo explosive material, the music as a detailed express, to prove that While Le Vision has clarified these things, the intention of Xiaomi to view the hind legs is fully manifested.
In fact, from the music and millet mutual pinch, we can generally see such a battle situation, le view Sue Millet tort, into the field of mobile phones to constitute a serious threat to millet; Xiaomi is trying to use PR war to defuse the crisis and force other copyright parties to abandon the potential lawsuit against Xiaomi, realizing "punches, trivial". After all, the fast-sowing 260 million fine enough to make it quiver, tusihubei mentality in this mutual pinch in the performance of the incisively and vividly.
