Five taboo in the construction of website chain

Foreword: always, the website internal optimization is the webmaster to pay more attention to a piece, especially the website internal link Construction. why? because the Web site has a reasonable internal chain structure, can quickly improve the search engine to the site and the weight of the site Promotion. Of course, One thing is important: if the search engine wants to know which page of your site is more important, the other is inside the Chain.

therefore, only the perfect internal chain deployment, it can be very good for the spider finger lighting, so that the spider in the first time to know which pages are more Important. therefore, the webmaster in the optimization of the site should pay attention to internal construction, do not because of some details on the operation of the mistake caused irreparable disaster!

Why do you want to mention the topic of internal chain construction? mainly because in the process of SEO diagnosis to the customer site found some of the Site's internal chain optimization is not too good, most of the site chain has appeared in the details of the problem, such a problem let us very silent, do not know that they ignore these details, or internal chain construction of some big bogey do not understand, and so on, for a long time to cause a variety of web site Problems. therefore, We do the SEO diagnosis for the customer site to put forward some suggestions of text, when the customer after the implementation of the diagnostic recommendations, the site weight has been significantly improved; of course, this is only targeted Advice.

To this end, we specifically wrote this article and will be built in the chain of some big bogey to inform the majority of webmaster friends, hope can help to do not understand the chain construction of the Webmaster. At the same time, we also hope that these webmasters in the reading of this article can be effective and reasonable to improve the internal chain of the Site. Statement: This part of the content of the reference Baidu Webmaster platform to give the proposed text, in order to let the majority of Webmaster's website can more in line with the experience of Baidu search Engine.

　　The five inner chain construction taboo is:

1. Dead Loop link

　　2, link 404 does not eliminate the inner chain entrance

3, only into the chain is not out of the chain

4, no return to the parent directory of the link

5, the wrong anchor text

Stationmaster read this five inside chain construction big bogey, Small series believe will better help webmaster improve the site chain construction, below we continue to read:

　one, dead Loop link

For the search engine, the dead loop link is a search engine spider is depressed one thing, when the search engine Spiders crawl Web page encountered a dead loop link, often will be the search engine spider stuck in a corner, resulting in infinite circulation and can not come out, so since not only wasted the Spider's physical strength, Also occupy the site a large number of crawl frequency, resulting in a valuable page crawl is not complete, but also caused the quality of these pages can not be displayed to the User.

so, What is a dead loop link? for example, the site has a calendar and other very useful website tools, and these tools on the site many times users can click, each click will produce a new url, if you do not block spiders crawl these content, Then the spider is likely to be brought to an infinite cycle of the situation, such an approach to any search engine is not friendly, serious impact on the search engine experience.

In addition, there is a dynamic, with the number of urls, which is due to dynamic web site of a dynamic file, such as. php, they can produce tens of thousands or countless links, if some of the files inside again chain to themselves, then the spider into the very difficult to climb Out. Some time ago, we met a certain local fishing forum, the forum did not set pseudo-original, there is no shielding dynamic link parameters, included a large amount, resulting in a serious duplication, the consequences of unimaginable, and now in the restoration of the right to Fall.

　　second, link 404 does not eliminate the inner chain entrance

Many sites have such a problem: the site contains a lot of the 404 error connection, and the webmaster but do not know; in addition, the station did not eliminate the chain of these dead chain entrance; when the site was punished, they began to seek reasons, and finally know that because the chain of death is too many to deal with, which seriously affect the spider and user experience.

then, when the station page 404, in addition to the need to Baidu Webmaster platform dead chain tools to submit, should try to close its inside the site of the portal, a death chain to the user's injury is great, and secondly to avoid the illusion of spiders, and think that your website dead chain Serious. so, If a column page or content page appears dead chain, try not to let it show in front of users and spiders, otherwise it will make a big mistake.

　three, only into the chain is not out of the chain

About the Chain: some webmasters will think that a site on the page out of the chain too much will spread the page itself, so the webmaster will not be on the important page design of the Chain. But in fact, this is contrary to the cognition of small series, why? because in the eyes of Baidu search engine, a high-quality website structure should be like a net, what kind of web? spider webs, (if not seen spider web Webmaster can Baidu under the spider web Long what!) And all pages will have links to other Pages. In this way, the spider will traverse all pages along one of the Pages.

conversely, if your site only into the chain and not out of the chain, such a structure for search engine spiders is rather unfriendly. of course, the entire site only one or two pages only into the chain does not matter, but the number is not Much. There may be webmaster do not understand what is into the chain and out of the chain, you can think: spiders into a page, and then through the link on this page to crawl to other pages, you can use some random reading, related reading, recommended reading, anchor text and other forms to show the chain!

　Iv. no link to return to parent directory

Small series in the site to customers to do SEO diagnosis, often found on the site without any return to the parent directory link, This is a disadvantage is a more serious problem. therefore, we advocate and advise webmasters to use breadcrumbs on each page of the site, what is breadcrumb navigation? The way to do this is to tell the search engine its page content and the relationship between the homepage and distance. At the same time, the benefits for the user, breadcrumb navigation is also an important tool to extend the average user access Time.

On the other hand: I believe that the majority of webmasters have visited the beauty of this site, there are a lot of webmasters in the interest to continue to analyze the beauty of the optimization said. In fact, Beautiful said there is no breadcrumb navigation, the reason is because the beautiful said Mister grabbed the experience of female users, the experience is the female visitors like chaos after visiting the site, see good-looking products will be directly clicked, will not consider their location where, therefore, Beautiful said no breadcrumb navigation.

five, the wrong anchor text

First of all, the majority of the webmaster to understand the role of the chain is not only the page weight transfer and internal voting, Baidu search engine will also through the anchor text assist to judge the content of the Web Page. And if the page of a site has incorrect anchor text, these incorrect anchor text is likely to mislead the search engine about the relevance of the calculation, so that the search sort has a negative impact. At the same time, it is undoubtedly a kind of injury to the user who can only use anchor text to determine whether to click Open new Page.

Tips: Check your Site's page for errors in the anchor text, if it appears to improve, do not appear to pay attention to, and in the setting of anchor text as far as possible in the form of natural display, do not force the anchor Text.

Five taboo in the construction of website chain