When was the last time you paid to buy an app app?
More and more apps offer free downloads, then accumulate user volume to attract ads, or trigger some app-built purchase deals. Patient investors are willing to wait because, in their opinion, app users have an advantage over revenue.
But more and more examples prove that the excessive capital intervention, the relevant regulations and norms, the homogeneity of serious, to facilitate the replication of scientific and technological loopholes, resulting in a straight rise in the number of apps, the quality of the reverse decline, the life cycle is getting shorter, many apps are still in the research and development phase has not yet listed but has gone to extinction.
According to a report published by the Data Research Center, 90% of the applications in the market are free, compared with a 6% increase over the previous year, 10% per cent higher than the historical minimum (2011). Software that takes months or years to develop is now almost white, and paid profits are different in the current situation, and almost everyone defaults.
In the report, the Data Research Center noted that many developers were unable to make their applications profitable, and they had to rely on some of the purchase transactions, or ads, built into the app.
"In view of this, we think it's time to talk about whether ads should be embedded in apps, not only that, but also how to make ads in apps more interesting and relevant to consumers as well as advertisers and app developers," said the research center staff. "In other words: From the beginning of the use of no ads to become the present." Now that advertising is unavoidable, why not make ads better?
In the mobile internet advertising, recommended an advertising platform Keymob, as the domestic early batch of mobile internet advertising in the field of companies, has been enjoying a good reputation and visibility, keymob through the optimization of the technical mechanism, presenting a more colorful advertising display effect, can be banner by conventional form, Recommended wall, interstitial form, extended to the Start screen, expansion, interactive and other nearly 10 kinds of advertising forms. CPC billing model, making profit faster and more convenient, widely praised by industry developers.
Flexible collocation makes the app more perfect, Banner (customizable display position, on screen or bottom screen), interstitial (customizable pop-up time, pause page flipping or customs clearance, etc.), recommended wall (customizable entrance, content or picture, etc.).
Finally remind the broad masses of developers, in the placement of advertising as far as possible to reserve advertising location, so that the form of advertising and app to better link, greatly reducing the impact of advertising on the app experience, access to users and profitable double harvest.
Keymob is a professional mobile application advertising management tools, support Baidu Advertising, AdMob ads, Canton Point, Mmedia,inmobi,chartboost,iad,adcolony video ads and many other popular advertising platform. The use of keymob can be smoothly through the application of market audit, through the keymob can be easily applied cross-promotion, set the proportion and priority of each advertising platform, but also can easily complete the targeted promotion, self-selling ads, Exchange ads and control the content and price of advertising.
App ads, how to make the app in the white-hot phase to achieve profitable results