APP download site dilemma: what do you use to compete with mobile clients?

Games and software will inevitably be downloaded when you play with your smartphone. For general users, there are three main ways to download a mobile APP: 1. download a website. Download the APP installation package from the website, upload it to your mobile phone through various channels, and click the installation package on your mobile phone.

 

Games and software will inevitably be downloaded when you play with your smartphone. For general users, there are three main ways to download a mobile APP:

1. download the website. Download the APP installation package from the website, upload it to your mobile phone through various channels, and click the installation package on your mobile phone to install it. This method is very suitable for Android users.

2. use PC assistant software, such as Android pods, mobile phone manager, iOS 91 Assistant, synchronization assistant, WP dapai assistant, and love app.

Downloading from a PC can be directly installed to a mobile phone, which not only saves the traffic of the mobile phone, but also makes the operation process more intuitive and convenient. However, such PC-side software often forces the installation of mobile clients. Therefore, the third method is to directly use the mobile client for download. This method is suitable for players with WIFI and mobile phones. Currently, mobile client users have gradually surpassed WEB and PC download. So, with the prevalence of PC assistants and mobile clients, where is the future of the WEB download site? What is positioning?

Dilemma 1: low technical threshold and easy to imitate

Ten years ago, it was cool to do A website. Five years ago, being a website could still be regarded as a glorious story. Today, the price of white cabbage for website construction, coupled with open source systems, will point HTML to be a website. Even if nothing happens, you can find a template to go up to a website. There are countless mobile app download sites on the Internet, and they all look similar. Faced with so many counterfeits, it is difficult for the official website to have breakthrough competitiveness.

Dilemma 2: competitive market and low promotion

Since the technical threshold for website construction is low. And it is easy to be imitated, so there will certainly be countless competitors in the market, which will increase difficulties and competition in brand promotion and website promotion. The first is brand promotion, which reminds me of the advertisement "someone imitates my face, someone imitates my face". some websites not only mimic your website UI, it even imitates your Logo and name. The second is website promotion, also known as SEO. As a formal website of an enterprise or a team, we are dedicated and take service as our philosophy. Some counterfeits will catch up with you through improper optimization methods such as black hat SEO for the purpose of ranking optimization. As you have limited energy and time, you can only watch the first entry by some fake players.

Dilemma 3: poor resource protection and high maintenance costs

Here we will talk about resource maintenance. As mentioned above, open-source systems are rampant. a website is built with a single space, a domain name, an open-source system, and a template. So where are the resources? Collect! Leeching! The resources that the team has worked hard to collect and establish are collected and leeching. resource leeching will increase the cost of the team. Although anti-Leech protection can be taken from the technical point of view, it is still difficult to prevent the attacks.

Dilemma 4: users gradually turn to mobile phones

This is the most fatal point. no matter how big the competition is and how high the maintenance cost is, if someone uses it, there will be development space and profit. However, with the development of mobile Internet, users have gradually switched to mobile phones. The WEB gradually fades out of sight for three reasons: 1. Popularity of WIFI; 2. increased screen size of mobile phones; 3. some technical restrictions.

How can I transform a WEB download site?

1. develop PC and mobile products

This is an inevitable trend and is also the way many major sites have achieved. This is the best and most popular method to provide APP download services for users in the WEB, PC, and mobile terminals.

2. the WEB end is backed by PCs and mobile phones

Apps can be downloaded through WEB browsing on PCs and mobile phones. by using this technology, you only need to update products on the WEB end, and both the PC end and the mobile phone end will be updated synchronously, resources are stored on WEB servers. This greatly improves work efficiency and saves maintenance costs.

3. WEB terminals serve as carriers for PCs and mobile phones

Although mobile Internet is already developing, the main activity of the Internet lies in the traditional Internet. Websites often act as carriers on the Internet. Websites play an important role in how a PC-end and mobile phone-end product can be promoted in the market and spread its brand. At this time, the WEB end not only plays a weak download service, but also has the function of a carrier, that is, it is equivalent to an enterprise site.

Summary

The dilemma of APP download sites is not about whether there is a future, but about how to transform, how to stand out among many counterfeits, and how to develop products that are more suitable for users and make the counterfeits (competitors) unattainable. Competition to improve their own strength is a benign competition, rather than mutual pressure and slander.