App Store's "Hidden Rules"

However, this is not the focus. The reporter found that this application was familiar, and then found through the search that this application is quite similar to another game, rich legend, the images, content feeds, and even update records in the details are identical. The two applications are submitted by two personal accounts respectively.

Then the reporter found another game "business life" in the App Store is quite similar to the two, also submitted by a personal account. The reporter found the game developer Zhuhai qirun network technology through a search. The company's official Weibo replied that the three games were all developed by the company.

At the same time, in the App Store's best-selling ranking, all three of the above games appeared in the TOP 50, and also appeared in the TOP 20 list of simulated business games. Among the top 10 games on the top of the rankings, such as Shen Xiantao and forgot fairy have already exceeded 20 million monthly turnover on iOS, which can occupy three of the top 20 players, the game's revenue can be imagined.

Apps similar to "name change icon" can be found in the App Store, including "Maritime hegemony-competitive edition" and "Maritime hegemony for iPhone", "Magic Card" and "Magic Card Fantasy". an APP called basketball manager submitted the App four times with different accounts in the APP Store.

App Store has always been well known for its strict review, and even launched a new deal in last August, rejecting apps with identical icons. Why Can identical games be smoothly submitted for release?

Developer: You can submit as many names as you change the name.

A game developer named Liu Yang told Netease technology the original committee.

Liu Yang said that App Store only cares about whether the content meets its requirements, but does not care whether it has been submitted. To submit the content repeatedly, you only need to change the name or add a suffix, for example, Apple may consider "iPhone", "free version", and "deluxe version" as different versions that allow submission. If it is not, change the name. In Liu Yang's words, "You can submit any number of requests ".

According to Apple's App Store Review Guidelines, App Store evaluation guide, 2.11 explains that duplicate programs in the App Store may be rejected, especially in the case of a large number.

The word "possible" or Apple's elastic policies for different platform versions have been used by some developers and have become a means of using apps to block users.

The reporter downloaded and tried several of these games and found that the servers of these games are interconnected and can be logged in with the same account. Users also questioned the problem in communities such as Weibo and Baidu Post bars.

The benefits of doing so are obvious. We have flushed all three applications to attract more users to play. In fact, all three games are directed to the same server, both the number of users and the amount of purchased transactions are interconnected, which is the sum of the three games. Naturally, it is faster to make money than a single game.

Another developer who does not want to be named said that Apple is unwilling to deal with these applications. Apart from some versions, there is also a 30% share between games and apple, apple naturally wants to see them make more money.

Vicious competition will increase when mobile game potential rules are disrupted

Some of these games are self-developed by developers, and some are required for Channel vendors and agents. Zhu shunyan, COO of UC Youshi, said that all major channels on the Apple platform are currently imported to the corresponding pages in the App Store. Users can download and play games, developers and channel vendors cannot distinguish which ones are brought by themselves, so it is difficult to charge fees. Currently, UC 9 game platform focuses on Android games.

"Apple is actually the initiator. If Apple has a good solution to this problem, we are also willing to try the iOS platform ." Zhu shunyan said.

When Netease found some people in the industry to discuss the issue, more people said they were used to it. "In the past, mobile game channels were fiercely competitive, and there were a large number of developers. If you didn't take the place, others would take up." Jing Wei Capital analyst Zhuang minghao said.

In the free rankings and classification lists of Apple's China region, many games have squeezed out the rankings by cloning themselves and refreshing the rankings, mobile games that compete for positions on the iOS platform have been disrupted, and limited resources have become increasingly scarce. Vicious competition among developers, channel providers, and click farming companies has become increasingly fierce.

On the iOS platform, developers need to allocate 30% yuan to Apple first, and then share the income with the Channel 5-5, and then remove various expenses, leaving little time to end. Song Xiaofei, CEO of moyou century, told Netease that mobile games are currently investing heavily in R & D, O & M, and promotion, excluding various costs, if the monthly flow of a mobile game cannot reach 20 million, it would be hard to get it back.

From the perspective of capital and developers, the mobile game industry is far more active than client games and web games. However, excessive competition also leads to various vicious development, even to the point where it is strange, for the gaming industry, only by returning to talking with products can we get a longer life force. Maybe the industry is waiting for a shuffling, maybe it is already in progress.