Banner Advertising design skills and experience (go from UI China)

I often hear the word banner, but what does banner mean? Quote Baidu know the explanation: Banner can be used as a banner advertising site pages, can also be used as a parade banner, but also can be a newspaper magazine headline. Banner mainly embodies the central intention, vivid expression of the most important emotional thought or propaganda center. Say the popular point, banner is advertising bar Bai! ......

I often hear the word banner , but what does banner mean? Quote Baidu know the explanation: Banner can be used as a banner advertising site pages, can also be used as a parade banner, but also can be a newspaper magazine headline. Banner mainly embodies the central intention, vivid expression of the most important emotional thought or propaganda center. Say the popular point,banner is advertising bar Bai!

With the development of the network, today, everyone is the most common should be the Web banner ads. For banner design, many people think that it is possible to complete without too much design thinking. In fact, the design of banner may not be difficult, but the design of a professional and visual impact of the banner, or need to accumulate experience. Designers should strive to design their own every banner can withstand a variety of tests, in this small box really do rhythmic. Perhaps a lot of people will say that light design banner to design can improve, in fact, if you can design good banner, you will slowly find to do the topic, even a lot of product introduction page will be more and more handy. Today to share an article about banner text design of some of the empirical methods, if you can read carefully, will have some benefits!

I. Basic arrangement of text mix and match

Design banner time, do not think without thinking of a line of text abruptly put up, that will make your banner directly appear stiff and dull. Often many novice designers are prone to make such mistakes, even if the font color style processing is very good, it will look very dull, very stiff. At this point we need to do some design of text-arranging mashup:

① size and color mash-up

② mix of permutations and combinations

③ the mix between different fonts

④ Chinese and English font mix

These are some of the common banner processing methods. Of course, this is the basis of banner text design, and many other word processing methods are based on the basis of mixing, so the importance of good mix is self-evident.

Below we can take a look at some of the simple text mixes that other designers have designed banner works:

Two. Italic and oblique cutting of text

Sometimes the design banner, depending on the background composition is different or we want to more visually impact the text content, we can try to tilt the text or oblique perspective and other processing, sometimes this will make you achieve unexpected results. The ordinary text arrangement recollection, the founder has the moment, we may use the inclination or the oblique cut to break this "the stable composition", lets the picture have the movement and the layering feeling.

The above 2 banner is the effect of using the text tilt, the following 3 banner at the same time take advantage of the effect of oblique cut. The text uses the slant and the oblique cut effect, lets the text and the entire picture to be lively up, can also arouse the user's reading desire.

Three. Let the text form a relatively independent area

Banner design, considering that sometimes background color is more complex, may also have more than the background of products and other elements, when we need to put the text in a relatively independent area or color block, if there is no relatively independent area, we have to create a separate area and color block, so that more convenient for text reading, It can also make the visual focus of the text stronger. For example:

Four. The charm of text distortion

Design banner and thematic head chart, the designers often use the text deformation, good text deformation directly can affect the text of the promotion of interest, so that the atmosphere of banner and the page is complemented. Many designers feel that the design banner is just a small job, with no text deformation so troublesome, in fact, not exactly, choose the appropriate reference font for simple text deformation and not how complicated, but can improve the quality of banner design, so said the benefits are many. Let me give you a small example of a job design:

The same text variant design extends:

Monna just black Font download

Monna Black Simplified and Monna black traditional download

Let's take a look at the works of other excellent designers for the design of text variants:

Five. Text 3D application 3D text effect of the application in the banner design is also very common, the use of good AI and PS and other tools can produce satisfactory 3D text, if you are willing to spend a little more time, in the material or lighting can also achieve further effect.

Six. Font elements in your life

When we design the banner of history and culture channel, or when we design Chinese traditional festivals, we often use some Chinese elements (calligraphy, ink strokes), such as brush words. In the life of the font elements, brush words, chalk words, copybook, etc. we can also be used in banner, with the appropriate background and theme, so that your design more highlighting the banner atmosphere.

Seven. Holding the lute half-concealed

Banner, the design of the font must be clear, so that users can easily read more smoothly. But sometimes you can make the text "semi-implicit and half-present", if the premise is to ensure that there is no pressure to read the case. "Semi-hidden and half-present" text allows you to design the banner more vivid and layered sense.

In the end, there is a lot of learning about font design in banner, but it's just a little bit of your own experience. In the case of the department is the collection of other outstanding designers online works, the text borrowed not very grateful, if there is infringement please timely inform, thank you.

Banner Advertising design skills and experience (go from UI China)