Enterprises should not be "local tyrants" in bidding advertisements"

With the development of network marketing, we can find that network marketing is no longer a patent of large companies, and more companies are focusing on network marketing. network marketing is booming year by year, competition is also surging. Take online marketing

With the development of network marketing, we can find that network marketing is no longer a patent of large companies, and more companies are focusing on network marketing. network marketing is booming year by year, competition is also surging. Take the search engine bidding advertisement that many enterprises are involved in network marketing. Many companies complain that the effectiveness of spot price advertisements is not so significant. The high degree of competition in the market is one reason. In fact, more reasons are from the "local tyrants" mentality that enterprises are prone to in bidding advertisements ". I think that as long as enough money is invested in the bidding, as long as the first, as long as there are enough keywords, any operation can achieve results. This kind of local tyrants is often the main cause of bidding advertisement failure. Below I will share with you a few simple examples of how companies are willing to make spot price advertisements.

Tuhaoyi: as long as you invest enough money, the effect will certainly be there.

This idea may still work in the early years. before 08 years ago, companies engaged in bidding advertisements may only need to create one user and select several keywords, can lead to good target traffic. Because there were not many people doing this at that time, the competition was low, and the search engine bidding system may not be perfect. for enterprises, it is easy to obtain a large amount of target traffic through bidding. However, after 08 years, Baidu improved its Fengchao system and more enterprises joined the bidding promotion army. Competitors have also increased, and click costs have also increased. as a result, the effect is getting worse and worse. many companies have begun to think that a lot of investment is required to make a good bid. otherwise, in a highly competitive environment, we tend to lose more money blindly. The author believes that a reasonable solution is to reasonably plan the cost and promote the purpose, use the money on the cutting edge, and use the skills to operate the account and fund delivery.

Tuhao2: the first place is always the best

In the process of bidding advertisements for many enterprises, the boss often puts forward the requirement of ranking first with great pride. the best effect is to take the advertisement first because of its high price, there will be a large number of target user groups. In fact, they are not necessarily ranked first. if your advertising words are not attractive enough or do not match the user's purpose, no one will click, second, we all know that there is a three-product mentality for consumers, and it is often not consumed immediately in the first place. If the consumer saw the first product, he would definitely want to see the second and third. if you ranked first, it would not necessarily achieve the best results. You still need to consider the products you sell. At the same time, we also need to consider that the probability of being maliciously clicked in the top ranking is higher. I believe that the best solution is to develop a ranking position suitable for us based on the budget and browsing habits of target users.

Tuhao 3. think that the number of bidding keywords is more favorable

How many keywords can a company bid? This problem is that many companies have consulted us before. many managers of enterprises think that the keywords should be more favorable, so the effect is good. In fact, this is not completely true, are so many keywords really clicked by the target user? Does our budget really support so many keywords for long-term development? Many enterprises may find that they do not have their own actual needs. one-sided thinking that the more keywords the better, the more likely they will be searched. However, in fact, we need to talk about bidding advertisements based on actual data, use the money on the cutting edge. The key is to grasp the keywords that can bring about real conversion. the widening fishing method is difficult to bring real results in bidding advertisements. In this regard, I would like to give you a suggestion that we should focus on optimizing the words that have been consulted and sold during our bidding advertisement process. Rather than simply believing that a large number will be better.

Bidding promotion can be said to be a meticulous task. we need to pay attention to every detail. In the process, we cannot have a sense of local tyrants. we need to reasonably set the time, format, and budget for advertising based on our own situation so that our bidding advertisements can develop healthily.

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