Mobile gamers ' willingness to give gifts to friends is not high
For developers, encouraging players to give props or extra health to friends in the game is a good way to expand the user base and improve retention. The research found that players are happy to give free gifts to their friends, but once the virtual gifts in the game are paid for, few players are willing to do so. In fact, the reason why mobile gamers spend money on purchases of items (IAP) is mostly out of custodians.
The main motivations for players to spend money on props include:
To achieve personal goals (25% or more players choose this);
To improve their ability to compete in the game (more than 19%);
Unlock new or better content (more than 33%).
Hand travel bombing promotion, does not bring much download volume
In the increasingly competitive mobile gaming market, many publishers want to attract users ' attention with a larger, more cool ad campaign. While TV commercials in prime time can guarantee ratings, ratings are not the same as downloads. In Japan, South Korea, North America and China, the percentage of players who find mobile games through TV commercials
Television advertising is Japan and South Korea market, one of the top 5 mobile game exposure channels, in Japan and South Korea market, if a mobile game lack of big TV ads, it will be difficult to enter the forefront of the best-selling. But in the North American and Chinese markets, television advertising has been a relatively small boost for mobile game downloads. In North America and China, hand-tour publishers are more likely to advertise in mobile advertising platforms, social media, Internet sites, and other games/apps.
In the China Mobile gaming market, players are less tolerant of the game loading time--31% participating players say they opt out because the game has been loaded for too long. This means that the start-up developer must ensure a delicate balance between product downloads and retention rates, which can be considered through multiple downloads and regular content updates to meet the player's need to quickly get started with the game.
With the proliferation of app stores in recent years, the quality of the App Store has declined. This phenomenon more accelerated the small and medium-sized application store was eliminated by the hand-tour market, and the hand-travel intermodal platform in this environment is gradually accepted by players and game publishers, compared to the App store, the hand-travel intermodal platform yyjia.com more user-friendly, and its promotion operation mode is also more able to let the hand tour release accepted.
Hand-Tour market real-time survey, hand-tour combined with broad prospects
