Domestic smart phone market pattern is still not settled, July 29, the domestic well-known research institutions Sino Market study published the June China Mobile Market EBP Monthly analysis Report, the report shows that in all mobile phone brands, le Vision Super mobile phone development is the most rapid, The first month of the listing of 564,000 units of sales accounted for 4.5% of the market share, ranked the top five of the mobile phone industry share, second only to Xiaomi, Glory, Meizu and Apple, beyond Lenovo, Cool, Huawei, ZTE and other veteran powerhouse, called the largest "dark horse".
June China Mobile Market EBP Market Share pie chart
In addition, on-line market-to-consumer rankings, le-video mobile phones with 4.9% market share ranked the top four, more than Apple's 4.5% share. In the 1500-2000 price segment of the best-selling models, le 1 also to 4.3% of the online market share beyond the millet, glory, Nubian and other brands. Through the above data is not difficult to see, on-line market, the Super mobile phone, although the first to come to, but with the potential of lightning to occupy the market, and get a good ranking, then the music is based on what? What is the implications for the domestic smartphone market?
Eco-system helps super mobile "bend overtaking"
The domestic smartphone market has developed for several years, with years of scraping, the Chinese cool and millet has set a fairly high visibility, plus apple, LG and other foreign brands. In theory, the choice of a smart-phone market at this juncture will inevitably face challenges, and indeed many analysts have questioned it before pushing the super-phone.
However, the strategy of making mobile phones is significantly different from other companies, and Le Vision proposes to create a new product form and business model based on eco-services by building an ecosystem to make a mobile phone concept. Le vision does not difficult to understand, today's Super TV in the domestic smart TV market a ride on the dust, fully proof of the importance of the ecosystem of intelligent hardware, it is no exaggeration to say, in the intelligent hardware ecosystem construction issues, le Vision has long been pro, so, even if the music as a super mobile phone later than other competitors, But the accumulation of ecological system can make it quickly realize "corner overtaking", ranked in the forefront of the industry.
With the new gameplay of the ecosystem, the most direct impact of the super-mobile phone market is to break the traditional pricing model------because the first practice by volume production cost pricing model, le Vision to create a free hardware precedent, its products to cost-effective Subversion flagship machine industry pattern, access to the market unanimously recognized. As we all know, le 1 is the first mobile phone officially to the market, but also the standard flagship model of the Super mobile phone, compared to other flagship models of the high price, Le 1 success will be lower prices to 1500 yuan within the grade, not only to win consumers, but also let other competitors caught off guard.
In addition to the price, the biggest impact of super-mobile phones on the smartphone industry should be in the mode. Not only the ecological system, the original CP2C model for the development of the super-mobile phone has a very powerful role, it broke the enterprise and user boundaries, so that users become partners, to achieve "tens of thousands of people dissatisfied, tens of thousands of people involved in research and development, tens of thousands of people use, millions of people spread", so that innovative products to channel The whole process is direct to users. Believe that in the future, there will be more companies to emulate the music vision, the same model to create more cost-effective products.
reverse the transformation of traditional manufacturers, the industry will be fully into the ecological era
Through the case of super mobile phones, we can predict that the future of the smartphone industry will be fully integrated into the ecological era. In fact, after the implementation of the "eco-system" concept in the Super TV, the key word is now almost all over the IT industry. "Ecological system" can be said to have become the "Internet +" era of important vane, which will inevitably create a huge pressure on traditional manufacturers------if not the layout of the ecological system? Will it be eliminated by the market?
In fact, the answer to this question is almost certain, because in the smart TV, we have seen this trend, the old Changhong and other TV companies in recent years is quite sad, in addition to the market competition intensified, "Lianpo", keep up with the times is the main reason. Traditional handset makers certainly do not want to repeat the same, they may actively learn from the mode of music, learning the new gameplay of the ecosystem.
But this transformation cannot be achieved overnight. The reason why Le Vision can quickly realize the layout of the ecosystem is not entirely based on the fact that Le Vision is more adept at exploration and subversion, and that the deep plowing is constantly being used in software services and content resources to ensure that it can make money not through hardware, but by subsequent services. At this level, however, it is obvious that traditional manufacturers cannot be compared with them, in other words, the company does not have to worry about other competitors ' imitation and reference.
Just as the founder Jia Yueting Pavilion insists, le Vision Super Mobile makes a distinctive luxury product and the ultimate user experience; the Le AV super Mobile is not a mobile phone, but a complete mobile internet ecosystem. This "Eco +" model will not only change the market structure of smartphones, but will also change the business model of the traditional mobile phone industry, so that they no longer adhere to the hardware level, but rely on a broader range of software and content services to gain added value. (Wen/Wangyi see qq:543415188)
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Le Vision mobile phone forced the transformation of traditional manufacturers to lead the industry into the ecological era
