Make good use of machine big data

90% of big data is machine data. In addition to traditional IT data from servers, storage, and networks, a large amount of unstructured data from the mobile Internet and IOT are also machine data. Compared with database data, machine big data features a large volume, fast growth, high complexity, and diversity, but its value density is slightly lower.

Splunk is a company dedicated to processing machine data. Since becoming the first public company in the big data field, splunk has been receiving attention from the entire industry. Despite the high level of attention, splunk has always been a very low-profile company and has never publicized itself through advertising or other means. Instead, it relies on its excellent products and in-depth communication with users, gradually established a leading position in the field of machine big data processing. Every year, splunk will hold technical seminars in multiple cities, so that users who have successfully used the splunk product can talk about it. Through this "word-of-mouth marketing" approach, splunk will push business development in a down-to-earth manner.

Data will determine the future of a company. The success of an enterprise does not depend on the luxury of the office building where the enterprise is located, whether it has a large number of employees, but whether it has enough data and whether it can mine the information that the enterprise wants from the data. Today is the era of "data is King. Whoever owns the data will be undefeated. "Our mission is to help enterprises transform machine big data into business advantages and improve their core competitiveness," said Hou Hailong, sales director of splunk China ."

Hou Hailong said that the past 30 years have been the database era, and the data processing method is schema at write. In the next 15 years, schema at read will prevail, the splunk-specific search method can meet the requirements of Schema at read. Splunk was first founded as a search engine. However, compared with the pure keyword search by Internet companies, splunk is doing more and more complex work. It also needs to perform data modeling, improve network O & M, and perform security analysis based on the data analysis results, prepare data reports.

"With the unique splunk technology, users can easily collect data without worrying about the data format, data type, and size. As long as the data is collected, splunk can help users analyze and present the data, and obtain the desired results for system O & M or marketing ." Hou Hailong said, "Our goal is to allow customers to easily access machine data and ultimately create value for customers through processing and analysis ."

Splunk provides a powerful machine data analysis platform, which can shorten the average troubleshooting time by 70%, keep the system running stably for a longer period of time, and achieve better tool integration, data analysis can also be used to drive business innovation.

Domino, a famous American pizza shop, has more than 1 million online orders each day. This pizza shop promises that if you cannot deliver the goods to your site within 30 minutes, the goods will be free of charge. Because of this, this pizza shop must quickly and accurately forward orders to a pizza shop nearest to the customer. This pizza shop uses splunk products. It not only accurately predicts the customer's needs based on historical data, but also prepares goods in advance, and can work with the marketing department to complete product promotion plans. "The customer's splunk product can reduce the user's complaint rate, increase the response time, and effectively improve the O & M efficiency ." Said Hou Hailong.

Currently, splunk has more than 7900 enterprise customers worldwide and more than 1000 customers in the Asia Pacific Region. The largest customers process 200 TB of data each day. "All our customers have truly implemented big data applications ." Hou Hailong told reporters that "some users first download splunk free products from the Internet. After a while, many will purchase splunk commercial products. Splunk's free products have hundreds of downloads in China every day ."

"The customer uses the splunk tool to process data. The value of splunk can be seen as long as one day and one month ." Hou Hailong, for example, said: "a customer in the Shanghai financial industry, its online transaction platform, processing speed will slow down every time, but it is hard to find the cause, so they will restart the system every time. After the system is restarted, the processing speed returns to normal, but after a period of time, the problem occurs again. After using the splunk tool, the customer collected all the data related to the transaction and found the problem after a day's analysis, which is a database configuration problem. In the beginning, the financial company only used splunk products for it O & M, but later found that it could be used with marketing department promotions to find new customers and partners ." In this way, splunk products are used for it first, and then for commercial business. According to Hou Hailong, a small financial institution won 0.2 million new customers within a month after using splunk products.

Splunk strives to achieve intelligent O & M. After searching and investigation, active monitoring and alarms, and visualized O & M, it finally realizes real-time business insight and changes to passive O & M as active O & M. On the basis of improved O & M, splunk can also help users achieve business innovation and new user mining.

This article from the "Guo Tao's storage world" blog, please be sure to keep this source http://gtstorageworld.blog.51cto.com/908359/1569493

Make good use of machine big data