Oracle Marketing Cloud: Making marketing easier

In the past, when we were buying things, we tended to be sales-led, with sales recommendations forming one-way, single-channel, relationship-driven buying processes, and now consumers have completed 60% of the decision-making process before engaging with salespeople, meaning that marketing plays a key role in today's buying process.

A survey of business executives showed that 92% of enterprise CMO wanted data to drive their marketing decisions and quantify the value of their campaigns, but in the process, the exploding growth of digital channels and fragmented tools brought them a lot of trouble. In fact, 80% of the CMO is not able to measure the return on investment of their marketing activities in a comprehensive way.

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e-mail marketing, social marketing, offline marketing activities, webcasts and other marketing channels, resulting in a lot of scattered data, and marketers can not integrate all the data, so also can not be accurate customer positioning, resulting in complex marketing and revenue loss. Marketers in the new era need a new way to build an end-to-end, continuous marketing experience across a wide range of platforms and channels.

Oracle Marketing director Will Griffith says Oracle wants to deliver the right solutions to the CMO, helping them to carry out effective marketing activities in a unified and centralized location. As a result, the CMO needs smarter marketing, by analysing the behavior of potential customers, recognizing the customer's buying needs, and then telling the business sales staff to follow up.

To this end, Oracle has launched a marketing cloud that runs through a variety of marketing activities throughout the customer relationship lifecycle, providing collaborative, personalized, cross-channel marketing interactions across e-mail, web, social, mobile, advertising, and content marketing. Oracle Eloqua is at the heart of Oracle's marketing cloud, and its innovative marketing automation and revenue performance management solutions continue to help modern marketers lock in the right buyers, easily execute plans, get the best sales revenue, and achieve the highest return on marketing investment.

Will Griffith that marketing is as simple and intuitive as possible, and that marketing needs to interact with multiple channels. Oracle's technology is to make the entire marketing process easier, so that marketers can orchestrate a consistent customer experience across channels, via email, by phone, through social media, through various releases.

As an important part of Oracle's comprehensive customer Experience cloud, Eloqua is designed to help companies transform their way of marketing, selling, supporting, and serving customers. By adding Eloqua's best-in-class modern marketing platform to the Oracle Customer Experience cloud, marketers will be able to provide customers with a highly integrated, personalized customer experience. In addition, Oracle Eloqua offers the most modern marketing platform and brings together the most experienced team of experts to secure marketing strategies for complex companies by seamlessly integrating sales and marketing. Oracle Eloqua provides the most direct and meaningful interaction that enables marketers to communicate with their target audiences. With Eloqua cross-channel marketing solutions, companies can develop dynamic marketing campaigns that cover the entire buying cycle of consumers.

Will Griffith said: "Modern enterprise marketers are looking for new technologies and tools to enhance the effectiveness of marketing campaigns and achieve the highest return on marketing investment." How to communicate and interact with the target audience across digital, social, and mobile platform depths is a top priority for them to address. Oracle Eloqua provides enterprises with modern marketing automation and revenue performance management software to achieve higher quality revenue at lower cost, which is the perfect choice for modern marketers to improve their performance and marketing performance. ”

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