Tutorial on WeChat public platform (2) message management and group sending

This section mainly explains the message management skills of the public platform and the precautions for group sending. I will add some marketing essentials to this tutorial, hoping to help you better use marketing and usage. If you have any questions or omissions in this tutorial, please leave a message or contact me directly for correction and modification.

This section mainly explains the message management skills of the public platform and the precautions for group sending. I will add some marketing essentials to this tutorial, hoping to help you better use marketing and usage. If you have any questions or omissions in this tutorial, please leave a message or contact me directly for correction and modification.

Good! Log on to the public platform with a registered account and go to the welcome page of the platform:

The graph on the left of the welcome page allows you to view the number of new user subscriptions in the last seven days and the number of canceled subscriptions. for details, see the blue points on the blue graph, move the mouse over the blue point of the blue graph to display the increase and decrease on the current day. The following green graph shows the number of received messages in the last seven days. You can see the latest system announcement on the right. it is important to pay attention to the announcement changes here. Otherwise, you may miss the opportunity to apply for custom interface functions and other information, such as new functions or major notifications, this affects your marketing plan.

Next we will explain the functions of the public platform:

1. real-time message management

This is the most important part of the public platform. it will directly reflect the activity and marketing effect of your public account. First, let me briefly introduce the page. the navigation on the left can help you view the messages of today, yesterday, the day before yesterday, and the five days before, as well as the star information, it is not enough for the platform to query messages for only five days. if you want to view messages for more than five days, you can modify the webpage link. The procedure is as follows:

1. First, click the message today, yesterday, the day before yesterday, or within five days, one of which is.

2, this time the Web site will become: http://mp.weixin.qq.com/cgi-bin/getmessage? T = wxm-message & lang = zh_CN & count = 50 & timeline = 1 & day = 1

3. modify the last value of day = 1. if you want to view the value of 30 days, change it to day = 30.

Next, let's take a look at the right side of the message search box, which is convenient for you to search for messages through keywords. [Liu Zijun tip] this is a special purpose. This function is useful when you need to differentiate the messages queried by users from the information they want to interact with you, for example, you can prompt the user to set (?? + Your question content), the user can ask questions, then you search in the background ??, You can view all users' questions, so that you can filter your information and respond to your questions more accurately.

Next, there will be a user profile picture and user name. there will be four buttons on the right of them, which are saved as material, downloaded material, star of the message, and quick response. Generally, only two buttons are displayed for a message, and four buttons are displayed for a video, image, or voice message. Next I will introduce the function buttons here separately.

Avatar and user name: click the avatar and name to view the last 20 messages of the user. to view more information, you can modify the count = 20 in the current website, if you want to view the latest 80 pieces of information for this account, you can change it to count = 80.

Edit user remarks: when you move the cursor over the message, a pencil icon appears next to the avatar and user name, which can be used to modify the nickname of the user to identify who the user is.

Save as material: When a user sends a video, image, or voice message, this button appears. you can save the content to the system Material Library.

[Liu Zijun tips] a friend asked me how to upload recorded videos, audios, images, and other materials to the public platform for content materials, you only need to use your mobile phone to record the materials, and then use your normal account to send them to the public platform account. just like the image below, click save as the materials.

This message star is used to collect important or interesting user messages.

Quick reply: After you click the "quick reply" button, a reply box is displayed in the user's message. you can reply to the user directly.

II. user management

Next, I click to enter user management. on the left side of the user management page, there are user categories, except for the default ungrouped, blacklisted, STAR Group, and employee group, you can also add a custom category name by yourself. On the right side is the user list. there is a batch group on the list. when you select the user box, you can import multiple users to the group you selected. If you want to modify the user group separately, there is an adjustment button on the right side of the user name.

Because the user management page does not have the user search function, when a public account has a certain number of users, it will be very painful to find users on one page. I found a tip on the Internet, modify pagesize = 10 in the middle of the current website and change the following number to the number of users, for example, pagesize = 1000, so that you can view 1000 members on the current page, you can use ctrl + f to directly find the user name. We look forward to adding the user search function in the future.

3. send group messages

This is one of the core marketing functions and the most attractive part of the public platform. it is equivalent to sending a group of text messages. this marketing effect is very powerful. Although it is amazing, you must be cautious when using it. Improper use will greatly affect the user experience, leading to the loss of a large number of fans. Especially in the mobile Internet era, pushing boring advertisements or information everywhere will become the main reason why users give up on you, what you want to see now is a lively, interesting and interactive advertisement (such as Starbucks), or exclusive special information (such as gossip), so that your account can become active, build your own brand value and appeal.

This mass messaging feature is more user-friendly, that is, you can group messages by group, gender, or region to facilitate precision marketing.

In the last two weeks, a customer asked me how to send a group three times a day. In fact, this is a special reward for the benefits of some outstanding platform accounts, therefore, they can Group messages three times a day (for example, love Fan er), and common accounts can only group messages once a day. Therefore, we must cherish and use this opportunity.

[Liu Zijun tips] the group sending time is also very important. Generally, the group sending time is the best from six o'clock P.M. am to AM or from PM to AM, because office workers are waiting for a bus or taking a bus to get out of their cell phones, it is also a good group time at noon. However, this also has a problem. many large numbers will choose to send group messages during these time periods. to stagger their main group time, we can send group messages between and, during this time period, users will usually be idle or take a look at it before going to bed.

Another feature that is hidden and easily overlooked by users is the "public account Mobile Assistant". This feature allows you to send mass messages to the public platform on your mobile phone, this function can help you when it is inconvenient for you to use a computer to operate a group. ClickSet-> public account Mobile AssistantAfter entering the page, enter your private number, and then add mphelper as a friend on your mobile phone. then, the binding is complete.

In the next tutorial, we will talk about the material editing skills and custom keyword reply functions of the public platform. in the next tutorial, we will talk about the development mode of the public platform, this is also the last lesson in the public platform operation teaching. in the future, Liu Zijun will share more marketing cases and some marketing methods. Liu Zijun's public platform is officially activated. you canSearch for: Liu Zijun, Ask me for advice or questions.

Author: Liu Zijun