Video Marketing: Why do I upload videos that have so little play volume and how to solve them?

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This is the first one I wrote. the Original Video Marketing articles

Chensongsong,6 years of practical experience in video marketing

Questions about the amount of video playback, basically everyone has questions, because the amount of video playback determines our final traffic effect, today to share why you upload the amount of video playback so little, and how should be solved?

First, industry factors

Industry factors are considered as a major factor and must be given priority.

Some industries belong to the hot industry, the random upload has a very high flow;

Some industries belong to the unpopular industry,

Even if you have five or six years of video marketing experience, video playback volume is not too high;

For example, funny related video, you may design good one cover, play tens of thousands of hundreds of thousands of is normal;

For example, you are doing some relatively unpopular industry, machinery industry, software training, even if your video cover design is good, the title of the more attractive, may play a volume of up to thousands of has been considered good.

Therefore, you can not directly take those high-volume video and your low-volume video contrast, there is no comparability, there must be a prerequisite for comparison;

Video playback is just a reference, the key to see if you can see the video of these people left, I think this is you should think about the question;

Second, platform properties

Some of the video platform industry, you may do the industry with the platform does not match, the last may be assigned to your traffic is very small, the amount of video playback naturally less;

Some video platform no matter what industry you are video, will be recommended for your video accurate traffic, even if the flow is less, also all hundreds of plays, at least someone to watch, and the more to the back of the play volume better;

As long as the video can be uploaded, even if there is a volume you have to publish, at this time you will be counted an account, if this a direct conversion of the volume, you can get how much, I believe this time you will actively upload, because each video playback volume may be your customer;

One more platform, more users!

Third, video type

Creative videos, whether real human, or animated, in the form of pictures ...... generally high playback volume ;

If your video is the kind of bland free, even if you are a real-life video, users will not click on your video;

So the video type is also very important, now those worthless video is really not missing, and any one platform is lack of creative class video,

Usually nothing at the time, more to see those playing a higher volume of video, learn more and constantly improve their own video content, so that your video playback will be more and more high;

IV: Keyword TRAFFIC

Behind each keyword is a target group, has a huge flow;

But the flow behind each key word is not the same, some few, some many;

So we choose the keyword when the first industry-related, there must be search traffic, or even if your video ranking is very good, there will be no traffic;

As for the key words there is no traffic, directly in the Baidu index search, searching the word, how many people search is clear, of course, those only dozens of people search, is also very good keywords, are to be optimized in succession;

In general, we will choose 5-10 have the flow of keywords, and then gradually increase, expand the number of keywords, so that our video playback volume will continue to increase;

Number five, video rankings

Although the keyword you are looking for has a lot of traffic, but if your video rank on the last side, so that there may be no traffic, or very little traffic, so your video try to rank the search page before 3 pages, the best location is the homepage, traffic is very good;

Video Ranking factors:

First, the title of the video title, not only to have a search ranking, more important is to have a click, no click even your keyword traffic big again, ranked again good, still no play volume;

Second, the competition is difficult, the same video more, ranking the more difficult;

Third, upload frequency, daily upload and you three days to upload a ranking better, also easier to get rankings;

Four, upload time, each time in the upload video than you focus on a certain time upload video better;

Remember:

1. Each video playback volume may be your target customers, one can not be missed;

2. Video playback volume only for reference, not important data, it is important to watch the video of the people to keep, the next time;

3. Not every video has a very high amount of playback

4. Video playback is only a data reference, more importantly, accurate traffic;

Share it here today.

About Video Marketing issues, I will record, the answer through the article share!

I am Chensongsong,6 years of video marketing operational experience, we continue to share tomorrow!

This article is from the "Chensongsong Video Marketing" blog, make sure to keep this source http://chensongsong.blog.51cto.com/12760984/1945161

Video Marketing: Why do I upload videos that have so little play volume and how to solve them?