Web Design with visitor First (iii)

Read Steve Krug's "Don t make me think"-a visitor-centric web design tip that has learned a lot about interactive design and is here to share with you.

Before writing a chapter, "How do we use the Web", today we're going to take a look at the key points of Billboard/banner design. Last time I spoke first: "Establish a clear visual hierarchy" on each page, and continue to "make the most of your customary usage" this time.

Billboard Design 101 Rules

Not scanned design, not for reading

If users are at a glance, then you need to be aware of the following 5 important aspects to ensure that they see as much as possible and understand your site:

L establish a clear level of vision on each page

L Use customary usage as much as possible

L divide the page into clearly defined areas

L clearly indicate where you can click.

L Minimize Interference

Customary usage is your good helper.

When we were young, we did not need to teach, we learned to read the newspaper. Not because of literacy, but because of customary usage.

For example, we know that a phrase with a large font is usually a headline, and he sums up his news stories; the text below is either a description of the contents of the picture, or, if the font is very small, it is the signature of the photo-photographer.

We know that the different idioms used to understand the layout and format of newspaper layouts make it quicker and easier for us to scan newspapers and find news stories of interest to us. Also, when we travel to other cities, we know that all newspapers use almost the same idiom (slightly different), so it's easy to read any newspaper by understanding the idioms.

Every publishing medium is developing its own idioms and constantly improving these usages to form new idioms (think of the signs that you saw in the corner of a TV screen a few years ago that indicate the channel you are watching, and he is now everywhere.) But television has only appeared for decades. The web continues, and new idioms are emerging.

All idioms begin with the idea that a person has a good idea, and if that's the case, the other sites will follow, and eventually enough people will see it in enough places to make it self-evident. This process takes time, but as with other foods on the Internet, it can develop very quickly. For example, many people are now familiar with e-commerce, shopping carts on the site and other ways of using, so designers can rest assured that the use of a shopping cart icon, rather than add the "Shopping cart" text description.

There are two important points about idioms on the Web:

L They are very useful. often, idioms become customary because they are useful. Properly applied idioms make it easier for users to access the site, without having to spend extra effort to get the work behind it.

This ensures a sense of familiarity, for example, when you see a link to the bottom colored background area on the left side of the page, with links to a list of websites, even sometimes this familiarity can make you feel a little familiar monotony.

L usually don't want to use them at design time. designers are faced with a lot of temptation to reinvent the wheel because they think (and feel right) that the site is asking them to do something new and different, rather than just using the original stuff. (not to mention, compliments from peers, bonuses and senior positions are rarely obtained because of "the best use of idioms". ）

Sometimes, the time spent reinventing the wheel is enough to create a new rolling device, but sometimes it only increases the time it takes to reinvent the wheel.

If you do not intend to use an existing Web idiom, you must confirm that you try again:

1-equally clear, as it goes, there is no way to learn the curve, which is as good as customary usage;

2-it brings great value, so it is worth the effort of the user to learn the way. If you're going to innovate, then you have to understand the value of the way you plan to swap, and many designers underestimate the value of idioms.

My advice is that you know you have a better idea (everyone who sees it will exclaim "Wow!"). "), or try to make use of the customary usage.

Web Design with visitor First (iii)