Website Optimization: website content planning must be characteristic

Website content is the core and soul of a website. The design is more beautiful and the function is more powerful. if there is no good content, it just has its own table. Poor design and backward functionality, but popular websites with good content are everywhere. Of course, this does not mean that

 

Website content is the core and soul of a website. The design is more beautiful and the function is more powerful. if there is no good content, it just has its own table. Poor design and backward functionality, but popular websites with good content are everywhere. Of course, it doesn't mean that design and functions are not important. after all, people rely on clothing, but people need more connotation and unique quality, so do websites.

Website content is the soul and core of a website. Therefore, it must be completely consistent with the website's own Positioning. The website positioning direction determines the content direction. The website content planning determines the framework structure of the entire website and the opening of the website's columns and content sections. Both product and service project planning should be carried out around the website content.

However, the competition for the Internet is fierce, and it is difficult to succeed by imitating it alone to surpass many competitors. Only when the content is well done, the content is characteristic, and the content is liked by users can it stand out. The popularization of content can only become mediocre, and the unique value can make a website extraordinary. Of course, websites do not have to be unique in pursuit of uniqueness, but must be innovative on the basis of a true understanding of user needs. differentiation to satisfy user needs is necessary. otherwise, all personalities will become superfluous.

Therefore, the principles for determining website content are as follows:

1. whether the content is consistent with the website positioning.

One of the most common mistakes in website content planning is to grasp everything, but not grasp anything. The biggest cause of this error is the unclear website positioning. However, even if the website is clearly positioned, this error still occurs in website content planning. Especially in the early stages of website development, greedy and not refined, is one of the biggest reasons for the loss of competitiveness of many website content. Therefore, in website content planning, we must constantly subtract content that is irrelevant to the website's core positioning. do not drop the watermelon for sesame seeds.

Therefore, when determining the content subject, you must be consistent with the website positioning, and be sure to know how to have it. After your website is mature and stable, you can build a complete industrial chain step by step around core services. Dream of building an empire from the very beginning, will only let yourself lost in a small alley.

2. whether the content meets user requirements.

User requirements are also related to website positioning. website positioning determines which type of user groups the website targets. Only when you know which type of users the website is intended for Can you provide specific content to users. Therefore, the website content must meet the website positioning and user needs at the same time, but strictly speaking, this does not conflict. If you find that your website positioning conflicts with user needs, the website content still needs to meet user needs first, and the corresponding website positioning needs to be reversed. Unsatisfying user needs are the most promising market, and the chances of product success on your website are also higher.

3. whether the content is competitive.

The competition here is mainly about competition with the existing similar websites. If your website content is roughly similar to the existing content of other websites, and other websites are already preemptible, it's hard for you to succeed. Of course, the real competition in the industry is far from that simple. we have previously conducted analysis on five forces in the Phase I industry. the five forces that affect the industry include the power of suppliers, the power of buyers, and industry barriers, new threats to competition and possible threats to alternative products or services.

Therefore, website content differentiation is the key to improving the competitiveness of website content. This is why many countries, enterprises, and places need to make special features during publicity (not special, haha !) The reason for the service. Again, of course, there is a misunderstanding here, that is, it is not for the sake of characteristics but for the sake of characteristics. Instead, it launches special services based on understanding and satisfying the real needs of users.

4. Consider the cost of content construction.

The ideal is full, the real sense of bones, and the content construction cost is a problem that cannot be ignored. Content sources are not only SEO, but also the biggest problem in website operation. Content construction is difficult in two aspects: update is not easy, and quality assurance is not easy. If the webmaster's time is not updated, it is difficult for users to look back and it is not good for search engine optimization. But even if you can keep the updates, if the quality of the article is too poor and there are not many original articles, it will not work. If your website is located in some specialized fields, you need to provide professional articles. Therefore, when selecting website content, you need to consider whether it is difficult to update in the future, whether the content quality can be ensured, whether the cost is too high, and whether users can be mobilized to create content.

The fast propagation of content on the Internet has also led to the increasingly serious homogenization of website content. It has become the key to website content planning. The web page is full of fun, and the netizens come and go. how can we make the netizens forget the appearance of the web page simply by looking at you in the web page group and think about the Next Goodbye by chance, now you can start counting money happily.