Website user experience (4)

If you start from the complete user experience During website development, the final website is a valuable asset. Everything related to the user experience of the website is the result of conscious and clear decision-making. Only in this way can the website meet both your strategic objectives and user needs.

Presentation layer: Visual design

The collection of content, functions, and aesthetics will produce a final design that will meet all the goals produced by the other four levels.

Presentation layer: solves the visual presentation problem of "making up for the logical layout of the website framework layer.

1. (1) evaluate a visual design scheme and focus on "whether it works well.

For example, what is the effect of visual design on their support? Does the appearance of a website make the differences between modules in the structure unclear and ambiguous? Or is the structure enhanced to make the available options clear?

(2) an easy way to evaluate the visual design of a page: be loyal to your eyes.

(3) a successful design has two important features:

• > Follow a smooth path;
• > Without too much detail to scare users, it provides users with effective choices and some possible "guidance ".

2. comparison and consistency

(1) comparison is an important means to help users understand the relationship between page navigation elements. At the same time, comparison is also the main means to convey the concept groups in information design.

(2) consistency in design is another important component-grid-based layout)

(3) consistency of visual design generally has two problems:

The internal consistency problem is that different design methods are reflected in two different parts of the website.

The external consistency problem is that the website does not reflect the same design method used in other products of the same enterprise.

3. color palette and typography, brand recognition, and brand image

4. design comp: The final visualization product

Style guide: a summary document that identifies every aspect of visual design

 

Application of elements

Creating a user experience is actually a very subtle issue that needs to be addressed in a large number of collections.

Understand the problem you are trying to solve.

Understand the consequences of your solution.

Most of the user experience decisions are always reflected in the following scenarios:

Design by default: design by default occurs when the user experience structure follows the technology behind it or your enterprise structure. Content from different internal departments of an enterprise can serve users better only when it is put together rather than being independent.

Design by mimicry: occurs when the user experience depends on a similar situation from other websites, public publications, or software applications.

Design by fiat: This occurs when user experience is determined by personal preferences rather than driven by user needs or website goals.

Ask the correct question:

Make every decision consciously and purposefully, and establish every decision in implementation based on the understanding of the topics behind it.

Correct Attitude: Do not give away the user experience in the name of "saving project time or money.

Focusing on a specific element in the user experience can help you collect more information from users. Otherwise, it is likely to end with an incorrect question.

You cannot simply rely on users to clarify your needs. The challenge for creating any user experience is to "better understand their needs than the user himself ". Testing helps you understand your needs, but it is only one of the many tools that can achieve the same purpose.

When outsiders look at the website (or when they first enter the website development process), they focus on the most obvious elements near the top of the five-layer model. However, elements that require more careful review (strategic layer, scope layer, and structure layer) play an essential role in determining the final success or failure of the user experience. In most cases, errors at the upper level can be concealed by successes at the lower level.

If you start from the complete user experience During website development, the final website is a valuable asset. Everything related to the user experience of the website is the result of a conscious and clear decision. Only in this way can the website meet your strategic goals and user needs at the same time.