0. Reply: Thanks to Nan Ge for your invitation. But to be honest, I really don't know much about HTML5. So I went to cram school specially.
I have already mentioned some of the above articles. I would like to add some examples.
I have read all the HTML5 code, added a lot of new elements, and sorted out that these tags should have an impact on SEO and should be used properly, it may be a great benefit to SEO optimization!
Structured
- Defines the site header information, that is, the header. Generally, the site name, LOGO, and navigation bar of the website are placed. It is easier for search engines to identify the types of sites.
- Define the navigation link, that is, the link of the topic or channel. Search engines can better understand the information architecture and classification of websites. A good information architecture is more conducive to spider crawling and weight distribution.
- Defines the bottom information, that is, the footer. Place footer navigation, such as company introduction and contact us. Generally, it is not important for websites. It is possible that the search engine will reduce the weight of their locations.
- This element is used to indicate different partitions in a webpage. The advantage is that each part can have its own HTML title. This allows search engines to better understand how the web page structure is divided. The search engine may Tag to find out its information architecture. (Same as left-handed)
- Defining the article area is more conducive to search engines identifying the content of webpages and determining relevance .,
- Defines content other than the page content, in the left or right sidebar. For example, the "related question" on the right of zhihu belongs to the region. The text information of the aside tag is preferably related to the text information in the article tag area. The ranking of the page and target page may be affected.
Some of these structural elements are defined by p in the html4. For example
,
And
But some websites will inevitably adopt other naming methods. While HTML has standardized and standardized these items, which is concise and clear. It is more conducive to the search engine to measure the content and relevance on the web page, and even to allocate weights to the flow.
Block Element
- Define media content groups and their headers, Define the title of the figure element. These two elements can be very good to associate the media with the text description. This helps search engines understand the content. The text description is visible.
- Defines the date/time. The time tag may be used to determine the webpage text source, that is, the time tag can be used to identify which article is original.
- Define audio
- Define video
The text information in the two element areas allows the search engine to read videos and audios. It is said that many foreign social networking websites have started to use HTML5 because search engines can better identify more audio and video on social networking websites.
In addition, currently, the search engine may not support HTML5 well. After all, there is no better promotion and application. But I believe this is the trend of the future.
Two more articles are recommended here:
Jiang Dongdong: HTML5 SEO can use those code for optimization: http://www.qisir.com/Blog/HTML5-SEO/
HTML5 and search engine optimization: http://lusongsong.com/reed/398.html
A little bit. You have invited a lot of questions, and the difficulty is not small. I will finish it over the past few days. I am also very grateful to zhihu for letting me learn it again. From the current SEO environment, the impact is really not big.
The so-called content specification, can use http://schema.org
Perfect solution, and current use of http://schema.org
It is safer and more practical than using html5.
Some may feel short-sighted, but who can predict what it will look like in a few years? What will happen to the ranking rules of search engines when HTML5 becomes popular?
HTML5 is truly awesome in improving the user experience of the website. Code, it is really a collection of sesame seeds lost watermelon.
Rich Web Page Segmentation and SemanticsOne of the biggest features of HTML5 is to further enrich the semantics of the markup language, which can be directly used. . In this way, the search engine can further analyze the content on the webpage based on these semantics to help users find the desired content. After the popularity of Div + CSS technology, we usually use
Content partition. We usually organize a semantic web page in this way. In this way, although the programmer knows the meaning of each part, the search engine cannot recognize its semantic content.
Some new elements are introduced in html5. for example,
,,, Such a web page will become more meaningful.
The benefits of doing so are obvious when web crawlers know such And And so on, you can easily skip them to better locate the webpage content. Or use these elements for indexing for other purposes, such as identifying copyright information or searching for website logos.
HTML5 elements can affect search engine indexes.The following are some elements that can directly affect SEO.
This is an era where content is king. We all know the importance of web content to search engine rankings. I'm afraid this element will have the most important impact on HTML5 SEO. A potential change may be that the search engine places more weights on the content of the element.
This element is used to indicate different partitions in a webpage. The advantage is that each part can have its own HTML title. This allows search engines to better understand how the web page structure is divided. The search engine may Tag to find out its information architecture.
This element allows search engines to know the site name, Logo, and its main navigation bar.
In webpage design, additional website information, such as copyright, business license, and privacy terms, is usually displayed at the footer. This element allows the search engine to confirm the content related to the information.
This element greatly facilitates the search engine to include the information architecture of a site, such as creating a simple site map.
Source:Http://www.nilock.com/2011/09/12/what-impact-can-html5-have-on-seo/
1. falsh: many enterprise sites use flash. If html5 is used, the optimization is much more convenient.
2. Image: You can set the title text for the image instead of alt in html5.
3. Speed: fast loading
4. Search Engine: It seems that baidu is not so enlightened. Html5
Hyper Text Markup Language is a hypertext Markup Language. HTML5 is a new version of HTML. HTML is not a programming language, but a markup language ).
HTML5 is the fifth major modification to the hypertext markup language (HTML) application under the core language of the World Wide Web and the standard universal markup language.
HTML5 features
Semantic Features (Class: Semantic)
HTML5 provides a better meaning and structure for webpages. With the support of RDFa, micro-data, and micro-mode, more rich tags will be used to build a data-driven Web that is more valuable to programs and users.
Local STORAGE features (Class: OFFLINE & STORAGE)
Web apps developed based on HTML5 have a shorter startup time and faster networking speed, thanks to the HTML5 APP Cache and local storage functions. Indexed DB (one of the most important technologies for html5 local storage) and API instructions.
DEVICE compatibility (Class: device access)
Since the Open API documentation of the Geolocation function, HTML5 provides webpage application developers with more optimization options and more advantages of experience functions. HTML5 provides an unprecedented open interface for data and application access. External applications can be directly connected to the data in the browser. For example, videos and videos can be directly connected to microphones and cameras.
CONNECTIVITY)
More effective connection efficiency enables real-time page-based chat, faster web game experience, and more optimized online communication. HTML5 has a more effective Server push technology. Server-Sent Event and WebSockets are two of them. These two features can help us implement the "push" function of the Server to the client.
Webpage MULTIMEDIA features (Class: MULTIMEDIA)
Supports web-based multimedia functions such as Audio and Video, and complements the built-in APPS, cameras, and Audio and Video functions of the website.
3D, Graphics, and special Effects (Class: 3D, Graphics & Effects)
Based on the 3D functions of SVG, Canvas, WebGL, and CSS3, users will be amazed at the amazing visual effects displayed in the browser.
Performance and Integration features (Class: Performance & Integration)
No user will always wait for your Loading-HTML5 will use XMLHttpRequest2 and other technologies to solve previous cross-domain problems and help your Web applications and websites work more quickly in a variety of environments.
CSS3 features (Class: CSS3)
CSS3 provides more styles and stronger effects without sacrificing the performance and semantic structure. In addition, compared with the previous Web layout, the Web open font format (WOFF) also provides higher flexibility and control.
Impact
Html5 is nothing more than JavaScript files.
Note:Title Tag and metadata tag
1. header label)
2. Navigation label (nav label)
3. article tag)
4. Left or Right labels (aside labels)
The effect of HTML5 on SEO depends on the optimization of tags by the new rules. If you want to talk about it, you can go to the SEOWHY forum to see your discussion on this issue. I think the subject should mean using a lot of ajax in html5, dynamic loading of js, style, Knockoutjs, and other MVVM js on SEO, right? 1. Better and comprehensive information/content recognition; 2. Structured Information
In short, the SE's ability to obtain information is enhanced, and the weight assigned by the SE on the link will be downgraded. Looking at the topic functions of the Baidu webmaster platform, we can see that data standardization is an important dimension, and HTML5 is just a highlight in terms of standardization. I personally think seo is related to a title tag. Other tags are of little significance.
