What's the difference between a Yonghao and a lei June with a "fan" phone?

Inside and outside the IT circle to look forward to the Hammer mobile phone conference (the lake is also known as the famous crosstalk performance artist Yonghao's talk show) finally in the 5.20 Night at the National Convention Center, suppressed a more than a year in the press conference on the hammer mobile phone debut to many people brought a surprise, but also to many people added lost, In fact, this is not surprising, the lake has a firm position in the mobile phone big lei June also have such experience. The same is the mobile phone, the same conference, also is the fan economy, Yonghao and Lei June in the end what is the difference?

founder Features:

Enter Microsoft, Amazon, Google and other U.S. It enterprise work talent project, starting salary 400,000, Baidu Search (MUMCS)

The characteristics of the founders determine the temperament of the enterprise, lei June is a typical engineer, technical male, he knows more technology. And Lao Luo has worked in pyramid schemes, when he was a teacher, he knew more about humanity. Have to say, from the conference can see Yonghao is a very smart person, he knows that he is not a technical origin, this is not his good place, if the emphasis on technology, this is short Bo long, parody, if the conference to spell technical parameters, may only thankless, Xiaomi has done very well in this piece. We look at each of Xiaomi's new product launches, we see Lei June in the press conference said these words: "I briefly introduce our use of high-pass CPU, paired with the Adreno220 graphics chip, 88,000,003-Corner rendering capacity per second, such a GPU run 3D game very cool" "Millet 2 generation The high-pass APQ8064, based on the 28 nm process, has a built-in four krait architecture CPU cores (performance equivalent to CORTEX-A15) and Adreno 320GPU, "see? This is the typical engineer thinking, my things are very good, I come to tell you what my things are awesome, parameters, factors, raw materials, and so on, this is from a physical point of view to tell the consumer, whether you understand not.

OK, let's take a look at Fat's:

" We researched all the phones on the market and finally found that the best image quality in the world, except for Apple, is the Samsung S4 's European version (9505) is the best. Later we inquired that they were resolved through Fujitsu. Fujitsu has a very sophisticated imaging solution for smartphone manufacturers ... We found them to be very good teams, so we decided to buy their solutions. But considering that we are small manufacturers, so I spent a lot of mind to and 50 Mr. Wang (Fujitsu Chief engineer) Good relations, specializing in what he likes to find and I like, so we have a deep chat for a night, so ... The

See, Fat did not directly say his product parameters, such as how great, but in the form of a story to explain the participation of their products of the character is how great, simple straightforward, regardless of which industry people are listening to understand. And this story is not plunges, because the protagonist of the story is the handset-related industry's leading characters, their appearance and cooperation is undoubtedly for Luo fat marketing and promotion of a strong endorsement: Please come to the Chinese music industry godfather character Zhang and Zuoxiao Zuzhou curse to test audio, please ammunition CEO & Founder, former Apple industrial design director Robert Brunner to design the form, please Fujitsu chief Engineer 50 LAN Mr. Wang to solve the image problem. Most consumers do not understand the high-pass eight-core run, but they can definitely understand what fat is saying, because it is from a human point of view to explain the hammer phone. Who is better, the user in the heart of the verdict.

Fan Type:

Lei June from the very beginning to know who his users are:" Only for the fans of life ", while his efforts to learn and imitate jobs (so that netizens give rebels nickname), while the Xiaomi fans in-depth participation in the design of MIUI, The perfect combination of the two combined with the so-called enthusiast's positioning, the basic formation of the current Millet fans positioning. At least in the early days, Xiaomi walked is the Geek spirit line, representing the mobile phone enthusiasts, so that the people in the impression of the otaku, kicked male, master and so can be deeply involved in a brand building, a set of operating systems, and even a company and platform for the development, which for these Dick Silk man this is a great glory and inspiration , which has never happened before and is completely unimaginable, and this sense of participation and pride holds them firmly together.

And the anti-Yonghao, he emphasized is "forcing lattice", "feelings", and to play it to the fullest, such as the previous design of Hammer notes, hammer alarm clock, and even for a better fit Smartisan OS, he unexpectedly put the popular APP logo redesign to draw again. In the press conference, FAT announced the donation of 100W of the ticket revenue to the non-profit open source organization OpenSSL Foundation, which is the largest donation received by the Fund, "the person who paid to participate in the Hammer conference today, by the way also made a contribution to the security of the entire internet world." Throughout the product, such as the right and left hand, from a humane perspective to fully consider a relatively small number of (about 30%) users of the physiological habits, he did so, I am afraid that people will be accustomed to his or her human touch. And to the rival Lei June salute, the scene of enthusiastic applause and cheers can prove that the feelings of his original product defects and deficiencies submerged.

Just as another bull-man carved in the fan economy said before in the article: Lao Luo precisely for a large number of specific "ordinary people" to provide his "emotional fantasy", and these "sustenance", the implementation of "Yonghao temperament" of the hammer mobile phone, can explode a great power.

Halley if the emotional pinned out, is a huge noise, oil pollution, speed is not fast enough, small fault more, and modeling old and outdated motorcycles, but in the heart of the death of the Harley-Davidson fans this is the "Harley Spirit" characteristics, is deliberately so, is the customer filter! The weak petty bourgeoisie dies! You want to talk about the "flaws" of Harley-Davidson? The most famous answer is that he stares at your eyes, "sorry, it's not a motorcycle, it's Harley." "After the conference, the game big guy, blue Port online CEO Wang Feng in micro-Borrie said:" But in many people's hearts, Lao Luo has been successful, his surging self-awareness, inspired us this era of repression has long been rebellious feelings.

In addition, there is a very interesting place, that is, after the conference, a lot of big guys in the micro-Bo and other places to support Yonghao, including Yantan, Wang Feng, Li Xiang, yimeng, flower Total, the vice president of ink, etc. (there are investors, there is no interest related), but those ordinary people in the crowd, shouting and slander, such as , in fact, this is not surprising, these people are not the potential consumers of hammers, but in the long-term bear fat high-profile and publicity of an emotional rebound. From this point can be boldly predicted that even the hammer phone TI has a lot of flaws, can not stop fans of their enthusiasm for their pursuit, because they are not mobile phone or mobile phone is just a sustenance.

Publicity and Promotion:

In the promotion and promotion of this piece, the two also have a huge difference, Xiaomi has now become the industry and foreign marketing promotion on the benchmark and banner, network marketing is "words must be called millet." Lei June has always been known as a gentleman, although he is also a big guy in the industry, the influence is very big, but the speeches are very cautious and careful. Xiaomi's new media team is the real highlight of Xiaomi's propaganda and promotion. This team has nearly hundred people, Xiaomi Forum 30 people, micro-bo 30 people, 10 people, Baidu, QQ space and other 10 people (now the number may be added). As a result, Xiaomi has also built a strong millet fan matrix. Xiaomi Forum users have more than 10 million, Xiaomi mobile phones, Xiaomi products, such as micro-blog fans have more than more than 10 million, Xiaomi partners and staff of micro-blog fans have nearly 10 million, there are 1 million fans. These fans and channels of communication support Xiaomi's marketing myth, such as the previous Rice Noodle Festival, which sold 100,000 Xiaomi phones in 6 minutes and 05 seconds.

and Yonghao, he is the industry famous cannon, gun pick Ark son, satire old club, fierce batch peer, his search heat long-term set up in the top 10, is outside the industry's hot figures. Hammer Technology team, let's see, until today, the hammer technology has 150,000 fans, fans unknown (but after the attention of no interactive function), Yonghao own fans have more than 6 million, his deeds will affect a lot of people's vision, including like him to worship he hated him to slander his various people, His Weibo account was published on the evening of the "I love the World" of the Long Micro-blog in 2 hours to reach more than 40,000 of the forwarding, hammer technology propaganda to a certain extent, the full reliance or high reliance on fat, this can not be said to be good or bad, after all, the previous Apple also highly dependent on jobs, Although the two are different levels of character. Therefore, the hammer team's maturity and optimization is the next very important work.

The hammer show is over, but the story of the hammer is just beginning, and we should be happy to have a company like Millet and a hammer, as Fat says, Xiaomi has opened up a new possibility and deserves respect. So it is difficult to distinguish between the victory and defeat, there is no need to divide what height. Those in last night's release will not be able to wait for the gun to hammer the death penalty can be a little more, after all, did not see the real machine can not wait to open the spray seems to be a very little thing, at least to brush a ROM use it.

Finally quoted a sentence "I am not serious in order to win or lose, I am serious", rather than spend time to fight the war, it is better to seriously do their own things well. A serious entrepreneurial fat, we may as well to him a little more kindness.