Yahoo said automatic Ajax refresh reduced the importance of Web Page traffic indicators

According to a foreign media report on June 19, a senior executive of Yahoo recently said that with the popularity of Ajax technology and automatic page refreshing, the importance of traditional page traffic statistics has declined.

Like Google, Yahoo recently began to adopt Ajax technology in webpage design, such as its new mailbox and stock information in financial channels. With this technology, you do not need to refresh the entire page as frequently as you did in the past, or get updated information. The most typical is that the user opens the stock information page once and the stock price information is updated all day.

Yahoo's Chief observer, Chief of Insights, said: The development of Ajax technology has challenged traditional statistical standards, the Internet industry needs to rediscuss which of the most important factors is traffic and user experience.

Darpol said that Visitor Loyalty and willingness to click ads are more important than mass page traffic. If a page can be refreshed by itself, and visitors do not need to reload the whole page frequently, people may stay longer, which is beyond the meaning of page traffic.

Industry experts also pointed out that the "baton" of page traffic has led to a decline in the user experience of network visitors, said Nielsen Norman Group's web design expert Nielsen, some news websites divide a piece of news into several pages in order to get higher page traffic. However, they prefer to display a single page and scroll through it. Nielsen said that the Internet industry is measuring wrong things, leading to wrong website direction.

Statistics show that in last December, the page traffic of the Myspace website reached 41 billion, and 36 billion of Yahoo! became the world's first. However, Yahoo is still the world's most popular website, which is widely recognized by the industry and Internet users.

(