Innovative layout and interaction of web design

It's hard to envision and build innovative designs that are different from common site layouts, but once you're done, you can design the most interesting and fascinating sites.

You can see these sites almost every day, and every time you see them, you'll feel like, "I wish I could have thought of this idea." "Designers are doing a great job of designing and assembling a collection of beautiful web pages that are not only available, but also fresh and original.

Unique styling, color combinations and innovative navigation tools can create the most interesting and fascinating sites.

These sites are also difficult to conceive and build.

But you never know what might lead to a new trend, bring a lot of clicks, or "work" in a way you can't imagine. For designers and developers, the most important thing to remember in web design is the availability and efficiency of the look, no matter how appealing it is. Combining creative thinking and careful analysis of key factors in the design process creates new and attractive ideas every day.

Think outside the frame

First question: Why?

When sketching a Web site, why do we always use rectangles? Why do you always use a particular type of color or font? Why are photos the same perfect 4*6 aspect ratio?

Second question: How to be different?

More and more websites answer the second question by choosing interesting and innovative layouts, using rounded shapes, dramatic images, and potentially unobtrusive colors to navigate and scroll the page in this new way.

Basic concepts

When we develop new concepts, the key to breaking existing patterns is to keep the basic concepts in mind. No matter how cool the site looks, be sure to meet readability and usability, otherwise users won't be able to browse and interact with the site.

The design process should always think about the user's behavior, think how they understand and use the site. If your users are super-skilled, then the navigation or scrolling design will be highlighted as long as there is a little bit of a problem. But if your user is a small computer, then you probably just need to focus on the most basic navigation tools.

It is purposeful for users to visit your website. When they enter the site, they want to be strong enough to show. Make sure your design can express the real purpose of the site-providing information, entertainment, business, and more.

Don't try to do a lot. Pick an interesting idea and do it, but don't try to do a lot of things at the same time. Remember, if there are too many things on your website, users will not stay on it. Find a fun and unique way to interact with them.

Five instances of the site

So how can the features of creativity, readability and usability be perfectly combined? We can look at these sites, they are doing something new, unexpected and quite exciting things.

Lowdi is doing a terrific job of making visual fun out of some unusual graphics. Each color block has not only some specific forms of rounded corners (or reversed rounded corners), but also the shapes of these patches are similar to those sold by the company. Even if you don't look at the Lowdi box on the screen, you'll think of him. By scrolling, this box (actually a speaker system) communicates with you through a series of pop-up bubbles. The idea is interesting, fresh and fascinating.

Website address: https://lowdi.com/

Steve Vorass has designed the popular "hidden navigation" on his personal work website. Web site at the top of the screen simply shows the project, work, contact several modules of navigation, but the picture on the page also has navigation function. Each of the different images jumps to different items. More importantly, when your mouse hovers over the picture, each picture will prompt you to open the content after you click it. The design of the entire site is very concise, and these unexpected animations are equally true.

Website address: http://stevevorass.com/

Caava Design has outstanding performance in the selection of pictures and the fun of graphics, but the more creative thing is the rolling designs. The design of the entire site is based on the timeline of this representation. Clicking on each image will show the content of another dimension. What's special is that you don't even need to navigate through the timeline and learn about the site. The structure of the website is clear and well designed.

Website address: http://www.caavadesign.com/

The joint itself is positioned as an innovative business design. And his website illustrates that. Each page provides a clickable selection area for navigation. The design is simple and uses only the gray-white system (not including the color photos in the blog), but the mouse hover animation effect and the readability of the website is amazing. When you choose how to navigate the site, it will make you want to keep clicking.

Website address: http://www.jointlondon.com/

Ballantyne the results of beautiful pictures, interesting graphics and cool scrolling effects to draw the attention of the user. The case of this fashionable retail website tells us how to display the company information with great interest while showing the mass of products. Each time you scroll up to three pictures, a new picture will appear below. Scrolling will continue in a few screens, so you can't help but see what happens next. In addition, this personality-rich bevel shape makes the entire picture stream more linear and interesting.

Website address: http://www.ballantyne.it/

Summarize

Over the years, I have heard the designers say: no more original ideas. That's a bad idea. Every day, new technologies and devices are changing our thinking about web design and design processes. Get out of your comfort zone, go out for a brainstorm, and then bring your ideas back to work to ensure that all the elements necessary for usability are included.

Also keep in mind that some "crazy" ideas may fail. That's no big deal. Summarize, keep learning, and then start the next great idea.

Innovative layout and interaction of web design