Low bounce rate is a sign of excellent websites

In short, bounce rate can reflect the user satisfaction with your website from a perspective. The satisfaction level is inversely related to the bounce rate of the website. That is, the higher the website bounce rate, the lower the user satisfaction and the lower the website bounce rate, the higher the user satisfaction. The higher the website bounce rate, the problem is that your website is not attractive enough and it is difficult to retain users. What is the website bounce rate?

When it comes to website bounce rate, there is also a subsidiary concept called webpage bounce rate. However, in SEM, most of the time, only the website bounce rate is enough. No matter the website bounce rate or the webpage bounce rate, you can understand the bounce rate as long as you understand it.

Bounce rate: the ratio of the number of departures from the webpage to the page views of the webpage or the website. The bounce rate is the ratio of the page views to the page views, and the bounce rate is the ratio of the page views to the page views.

Formula for website bounce rate

As described above, the formula for website bounce rate is: website bounce rate = number of single-page views/total number of website views.

At the same time, write the page bounce rate: The page bounce rate = the number of single-page views/the total number of views on the page.

For example, someone searched for the keyword "CSS" on Google and then clicked the search result to link to the previous article "CSS-Hello World" on our website. However, after reading this article, the user will "leave the website ".

What is leaving the website? I think the following operations can be called "leaving the website ":

• Close your browser
• Browse other websites through the address bar
• Click the link on our website

What does website bounce rate reflect?

The formula for website bounce rate is a simple primary division. Next, let's analyze the meaning of bounce rate.

In short, bounce rate can reflect the user satisfaction with your website from a perspective. The satisfaction level is inversely related to the bounce rate of the website. That is, the higher the website bounce rate, the lower the user satisfaction and the lower the website bounce rate, the higher the user satisfaction. The higher the website bounce rate, the problem is that your website is not attractive enough and it is difficult to retain users.

Do you understand what you want to pursue? Efforts are made to improve user satisfaction and reduce website bounce rate, which is an important part of website construction by SEM. websites need to be ranked, but more importantly, they need to attract users and satisfy users.

Website bounce rate is a standard for measuring website quality. The higher the bounce rate, the less attractive your website will be to users. this truly reflects valuable website access data. My personal feeling should be the first impression of my website. It's like a blind date. it's the first impression that attracts each other in front of everyone.

Website bounce rate detection

You can use Google Analytics, which is provided free of charge by Google, or use other website monitoring tools for intuitive analysis and comparison. Remember at any time that the goal of SEM is to build a good website without a user. it is meaningless for a user to visit a website that never comes again. we are selecting keywords, the goal keywords and long tail keywords are to help users find and retain customers. Websites cannot leave the isolated development of users. together with users, they can grow bigger and stronger and make continuous progress.

Bounce rate is an important indicator of website analysis. it is usually used to evaluate the user experience of a website. In fact, the bounce rate of websites can be used to guide the improvement of websites and pages.

Bounce Rate

The so-called "bounce" refers to the user's behavior: the user enters the website to read an article and immediately leaves the website without reading other articles. This kind of behavior is like a bullet ball, falling onto the ground (entering the website), and then rebounding (leaving the website), so the bounce rate is also called the pop-up rate ", the English version is "Bounce Rate ". The bounce rate is calculated by bounce rate = bounce count/entry count.

For example, if an article is entered 100 times, and 40 readers immediately leave the website after reading it, the bounce rate is 40%. In other words, the remaining 60% of readers did not immediately leave the website after reading the article. Instead, they clicked other links in or next to the article, go to other pages of the website for further reading.

If the user has already read other articles on the website, accessed this article through links to other articles, and left the website after reading this article, this situation is not counted as "jumping out ", instead, "exit" is called "Exit Rate )".

"Exit" is not a serious situation, because it is a normal process for users to exit the website after browsing a series of articles. However, "pop-up" is serious, it means that the article is not very attractive, or the content is different from the reader's expectation. The article's pop-up rate is too high, which means the quality is low. Therefore, the bounce rate is widely used as an important parameter to measure the quality of webpages or websites.

Note that the bounce rate does not have much to do with the reader's stay in the article. leaving the website within one second and leaving the website within five minutes is counted as one bounce. Below are some typical cases of leaving a website: the reader clicks a link and transfers the browser to a different website; closes the browser window or tab; the reader enters a new address in the address bar and leaves; the reader clicks the "back" button to exit the current website. The browser is idle for more than 30 minutes. Note the last case: if the webpage is opened for a long time without any activity, 30 minutes later, it will be deemed as leaving the website.

Google analysis expert Avinash Kaushik appears said: "The bounce rate is hard to reach below 20%. If your website is higher than 35%, it should be worth noting. if it is higher than 50%, your website will be worrying."

Factors affecting bounce rate

Readers enter the website and immediately leave the website after reading the article. There are many reasons for this behavior:

• The topic of the article is not expected by the reader. Typically, the reader finds an article by keyword in the search engine, but after reading it, the reader finds that it is not what he expects, and immediately leaves the website.
• The content is repeated in other parts of the Internet. You may have searched for some articles on the search engine. after entering the website, you can see that the content of this article is basically the same as the content of the previous search results. Generally, you will leave the website immediately.
• No further reading guide is provided after reading the article. After the article is read, there is no "related articles" link, or guidance such as "previous" and "next", leaving the website at a loss.
• The article quality is low. There is no unique content, or even no actual content, the language is difficult to understand, the layout is messy, or even the wrong word, may become the reason why readers hate and leave the website.

The pace of modern society is very fast, and there is a lot of information on the internet. In most cases, if the article is not attractive enough, readers are not patient enough to read the article. To allow readers to read more articles, they must improve the quality of the article to reduce the bounce rate.

Methods to reduce bounce rate

The goal of reducing the bounce rate is to allow readers to read your article without leaving the website immediately. Instead, they can click the link in or next to the article for further reading.

Some simple methods can immediately reduce the bounce rate:

• Provide Further reading guidance at the end of the article

For example, in the "Related articles" list, list the internal links of other articles that are close to the topic of the article, or list the internal links mentioned earlier in the article in the final set, it is a method to attract readers to further read. Of course, the premise is that the reader should be able to read the last part of the article. if the reader leaves the website halfway, the link at the end of the article will not work.

In addition, if the title of the relevant article has been mentioned earlier in this article, the probability of being clicked is relatively high, because the reader will remember that there is an article to be further read when reading the previous article, when he sees this article in the final list, he will often click it to see it.

• Avoid duplication with other articles on the Internet

Generally, when you read your article, you may have read many articles on similar topics on the Internet, in general, the website will leave immediately.

• Strengthen keyword management

The bounce rate is too high. one important reason is that the content of the article is different from the reader's expectation. The typical reason is that the search engine has misunderstandings about the topic of the article, this provides readers with incorrect guidance. The title, tag, and abstract of the article must match the topic of the article. then, the article must have appropriate keyword distribution so that the search engine can accurately grasp the topic of the article, the document will not be provided to readers when users search for other keywords. Therefore, do not be happy to attract a visit through the search engine. if the topic does not match, the COLBEST index will be lower if the topic jumps out more than once.

• The theme should be narrow and should not be general.

The narrower the topic, the more accurate the search engine will classify the index of the article. the more likely the reader's expectation from the search engine will be to match the content of the article, the more likely the bounce rate will be reduced. For example, the topic "How to steam eggs to keep them fresh" is narrower than "how to steam eggs", making it easier to accurately capture the appetite of readers.

• When promoting articles, pay attention to the location where external links are published.

In order to increase the number of articles read, many authors will promote the articles elsewhere. at this time, pay attention to the promotion occasions. If the content of your article is "how to pick up watermelon", and you published a link to this article on a car Forum, the effect will be poor: first, such a link will not attract readers, because the title has nothing to do with the content (car) that the reader cares about, the search engine will punish the search ranking of the article because of this irrelevant external link. If you try to cheat readers by changing the title, the results will be even worse. when the readers click to enter the website and find that the text is not correct, they will immediately leave the website, the bounce rate of your article will increase, and other users on the forum will also have a negative impression on your account. in the future, your links will become more unavailable.

These methods are relatively simple, but the key to greatly reducing the bounce rate is to improve the quality of the article.

Improve article quality

We have such an experience when browsing articles on the Internet: if the quality of the articles we read is relatively high, we will be interested in the relevant links behind the articles, you may even take the initiative to flip down the scroll bar to see if there are other interesting things. if the quality of the article is not high, you may be too lazy to read it in half, close the browser or click "back" to exit the website. Therefore, improving the quality of the article is the key to reducing the bounce rate. So how can we improve the quality of the article?

Answer questions. The theme should be determined based on the actual problems encountered in daily life. For example, the question "how to steam eggs to make them fresh" is estimated to be met by many people who have prepared their meals. this topic can attract many readers. However, the question "how to steam eggs" is not so interesting, because most people will steam eggs, but it is often difficult to steam delicious. Therefore, the latter is not as easy as the former to reduce the bounce rate.

Provide unique insights. As mentioned above, when you read your article, you have read many articles on similar topics, or, if something is copied from other places on the Internet, it is normal for the reader to open the website. You must have your own unique content, which is the key to improving the quality and reducing the bounce rate. A unique insight requires the author to have a very deep understanding of the problem, have a certain degree of professionalism, have an insight into the topic of the article, can find a different path, and is convincing.

Article Organization. With unique insights, you also need to organize content in an appropriate way. If the logic of the article is clear and the thinking is smooth, the readers will naturally follow your ideas. On the contrary, if the readers always feel uncomfortable and confused, then the results will certainly be poor.

Text. There are good content and good expressions. Surfing the internet is generally a relatively easy process for readers. once they encounter some difficulties and resistance, no one will be patient and continue. If your article is hard to understand, or you cannot get through the statements, or even a hundred typos, even if the content is good, the reader will eventually leave the website. On the contrary, even if the content you are talking about is similar to that of other websites or even well-known things, if you read the article, the text will be vivid and the words will be mixed, readers are often attracted to further reading. We must maintain a certain degree of vividness, so that readers can maintain the mood and interest of reading, in order to reduce the bounce rate.

Enthusiasm and patience

Article bounce rate reduction is a long-term improvement and optimization process. You need to pay close attention to the quality parameters of the article, follow up the feedback from the readers, and improve the quality of the article over and over again. All articles on the Wiki website share a common feature: the quality of articles that are frequently edited is generally very high. Therefore, it requires enthusiasm and patience to improve the quality of the article and reduce the bounce rate. Finding the theme you love most, writing articles for it, modifying them repeatedly, improving them, and accompanying them to perfection is the only way for excellent authors.

This article is available at http://www.nowamagic.net/librarys/veda/detail/526.