Social media marketing and optimization in SMO

SMO is social media marketing optimization, a set of ways to get public communication through social media, online organizations and community websites. The SMO approach includes adding RSS feeds, "Digg this" top Up, blog writing and non-collaborative forms of third-party community functions (e.g. Flickr picture slides, YouTube video sharing). Social media optimization is a form of network marketing.

In fact, many webmasters have been in the SMO marketing optimization, but it is not clear that this is the SMO. The so-called social media optimization is to use a variety of social networking sites and tools to trick a bunch of netizens to help you promote the site. Compared with the previous SEO, is a pair of people, a machine. Now almost everyone is telling you: Don't fool the machine, it is the king to fool people.

The difference between SEO and SMO

SEO is the site URL link to search engine in through the optimization of the results of the front.

The SMO uses content to put your URL to someone else to help you push it out.

SEO and SMO, of course, are more than that, but the focus of both is on the phenomenon. Of course, if you can bluff people, the URL can be he, his friends, his friends friends to share out, think carefully, this is not on the "Word-of-mouth marketing"? And all you have to do is provide a valuable piece of content. SMO is invaluable to those who cry poor every day and work with A6.

(a very useful picture)

The disadvantage of SMO marketing

Good things do not go out bad spread thousands of miles, in a variety of word-of-mouth marketing are often present. Take Xiao Hu blog Around the case for example, among them: an IDC again smoked, a website was attacked, Baidu database again problem, this kind of article is most easy to get social media dissemination, especially micro-bo, SNS, forum such social media, such events almost reached the point of the night spread around the world. Exception: Some people also like to use appropriate bad Word-of-mouth to create a little news, resulting in some attention and flow.

SMO for crowd

1, in the social networking site has a certain fans and friends, no fans, can not produce clicks, where to talk to themselves, like an island, the flow is not.

2, such as new station marketing generally has personality, humor, touch the effect of life is more obvious, "Smelly encyclopedia" is a good case.

What does social media really optimize?

I. Internal optimization of the website

At present, there are many social optimization tools can be used to do internal optimization, through internal optimization to enhance the content of the interactive promotion to enhance the site PV.

Second, the website external optimization

Through the tools or hand-sharing categories to Sina Weibo, Tencent Weibo, QQ space, and so on, social networking sites let others through social networking site to understand your site.

Common tools of social media

Internal optimization tools:

1, friends recommend: through the concise JS code Smart recommended visitors similar articles.

2, Friends: Social Comment message tool, a key synchronous comment message to Sina Weibo, Renren, Tencent Meager, QQ space, and so on.

External optimization tools:

Baidu share: Sharing a button to share an article or a page to a variety of social media.

Considerations of social media optimization

First, improve the information

Once someone is interested in you, open your profile at Renren: Just an ID, nothing. Others should think, this is not a transvestite is a vest. Improve the information, at least to tell users who you are.

Two, to have a few serious content

Take micro-blog, an account full screen URL link, a look will know too amateur. Similarly, a webmaster's microblog full screen are love quotes, also not reliable. More points serious content, less advertising, a long time it should have been recommended.

Three, at least a few fans

No friend's account number, even if the link is useless ah. Google and Baidu are not found, Bing and micro-blog search, even if it can be found, but how many people use it? A social web account, at least a few fans, or a few friends, and these people must be "alive."

Source: Xiao Hu Blog submission, the original link.