Four main points in the early stage of website construction and five elements of the revision

Four key points to be paid attention to in the early stage of website construction 1. The website subject and keywords should be clarified. These two parts must be considered in the early stage of the website construction plan. As these two parts are closely linked, therefore, the two plan modules are put together for evaluation.

Four main points of attention in the early stage of website construction

I. clear website themes and keywords

This is the two parts that must be considered in the early stage of the website construction plan. as the two parts are closely linked, the two plan modules are put together to comment. as the webmaster, first, consider the theme, that is, what kind of website you want to make and the selection of keywords, that is, extract a phrase and word that guides this direction based on what kind of website, for example, if we want to build a website that teaches others to open online stores, this website is the subject of our preparation for building this website. When the subject and keywords of a website are determined, the rest of the tasks are centered around the subject and keywords.

2. set up Target customers

This is based on the root of the website subject and the central keyword. the policy user's plan is only a coaching direction during the website operation period. The example of how to open an online shop is also used as an example, therefore, this group must be younger than others. these collective thoughts are more lively. precise grasp of the character characteristics of the policy group is an important part of the planning process, as long as you fully understand the mainstream users of your personal websites in the future, you need to supply the content these users want. The primary thinking of these content begins with the primary features of the policy users, in this way, we can create more website content that is favored by policy users.

3. determine the website promotion direction

This step is very important, although the network promotion will be out of the box specified in the preliminary plan, because there are too many methods to promote the network, the new is too fast, each method has different functions. Therefore, you must make timely adjustments when operating your website, however, you cannot neglect the network promotion plan because of this. In the small editor of Shanghai website construction, if the promotion direction plan is successful, the website operation will be half successful. how can we plan the website promotion?

Many webmasters think that if a personal website has a policy user, they will consistently launch a promotion campaign to the policy user. this is not the case when a website is operating in the early stage, we probably pay more attention to traffic and popularity. from the very beginning, we have paid attention to the promotion of policy users, so we may not have a lot of traffic for your website for a long period of time, this makes it helpless in terms of popularity, making website operation difficult. Therefore, in the promotion plan, it is a long-term planning process, in addition to the pursuit of traffic, as well as the selection of traffic, then we will promote the target traffic. after such a process, we can better promote the website.

4. develop normal website protection plans

This content is fine and important. The normal protection of website construction is an excellent touchstone to examine the executive power of a webmaster. if you can formulate the operation protection tasks in a relatively detailed manner in the early stage of website construction, you will be very happy after each execution.

Therefore, in terms of operation protection, the daily work schedule is roughly divided into multiple time periods, such as updating content and releasing external links into one time segment, and the website time is analyzed as another time segment, website promotion is another time segment, etc. if these plans are more detailed, the solution will be more helpful, and there will be no questions about deviation in future normal protection.

Five elements to be mastered for website revision

1. website revised urls remain stable

The website URL is the most important issue to be considered during re-design. remember not to change the original URL. do not change the existing directory name and file name, and keep it the same as the original one. We can add new columns and content to enrich the site. Otherwise, the changed URL will gradually disappear in the search engine, and the website indexing volume will gradually decline. the original external chain will not work, but the overall weight will decrease.

2. optimize the website revision page appropriately

Page optimization is the foundation of the whole site optimization. However, it is recommended that you do not suddenly perform seo on every webpage, such as the title and link text of the webpage, which are all changed in the direction of optimization, so you may be confused about deliberate optimization, the results are often counterproductive. we recommend that you first list the pages to be optimized and proceed with the process.

3. the website should not be updated too quickly

Although high-quality articles are the key to useful articles for users, you must control the speed of adding columns and webpages. The speed here is not an absolute value, but relative. That is to say, the proportion and suitability of the number of new pages and the construction of the entire website. If your website has 10000 pages, adding 200 pages in a few days may be a normal update, but if you suddenly add 1000 pages, it may be suspected to be a garbage station or a collection station.

4. website Revision: 301 change

If you have to change the URL as a last resort, you should try to make the 301 redirection of the old URL. In this case, the original url will be retained for a period of time in the search engine. This is advantageous for both users and search engines, and the 301 redirection is also advantageous for transferring prvalues through existing links.

5. the website cannot be revised. try not to design it again.

There is a saying in the English: If it's not broken, don't fix it! (Don't repair things !) This is especially true for website re-design. If your website has no serious errors and the ranking in the search engine is still acceptable, do not make large changes to the website. we can perform small-scale optimization. When the website rankings are not very poor, re-design, often cannot achieve the expected results.

From: http://www.zwzsh.net