From a business perspective, let's talk about why companies need interface design and interaction design?

I am a business student, so I have a common way of thinking. when doing one thing, I will think about the value to the enterprise, the value to the customer, and the cost and benefit. I feel that blogs and books on interface design and interactive design are popular in the industry,

 

I am a business student, so I have a common way of thinking. when doing one thing, I will think about the value to the enterprise, the value to the customer, and the cost and benefit. I feel that blogs and books on interface design and interaction design are popular in the industry, but I rarely see articles on the topic "why do enterprises need interface design and interaction design.

It seems that it is obvious that the interface and interaction design is for the user experience. In fact, it is not as simple as it can be said, or there are multiple aspects, the value and significance it produces.

1. for the customer's first impression and image

"Food color" is human nature. food needs to be color-coded, food needs to be packaged, and stores need to be decorated. These are designed to meet people's "food color" needs, an app or web, the first impression makes people feel that they lack temperament, and half of them fail.

The cost of marketing a user to patronize a website's orAPP is getting higher and higher, and after the user tries to give up, it is likely to be lost forever, it is to attract users to your website orAPP with interest, it is a loss and a waste to capture, and then let users endure products with no texture. It seems like you have been advocating for a long time, and the customers are eager to come to you to experience your healthcare equipment for free. the customer finally agreed that it would be a leather company as soon as they enter the house.

If your company has its own VI, you can also create your own brand. (Worth learning, for example, Meituan)

2. in order to create a professional and increased trust for customers

The first time I came to your website or opened your app, I thought you were very professional and that was half done.

Only when the website feels professional can people take time and effort to understand you. There is a sense of design, not a casual website, people will be willing to learn about you with curiosity, slowly understand you, recognize you, if you are really good enough, maybe it is what he wants, trust will be gradually formed.

The customer's attention, curiosity, cognition, and trust cannot be aroused. it is the end of a 10-second wait.

3. to reduce customers' learning costs

I never think that users can use a product without learning it, but at least they should be motivated before learning it. the learning process (in fact, the interaction process) should be gradual, simple, and interesting, don't let customers get away with the burden of learning before they experience the value of your product (complex interaction, poor availability, and incomprehensible.

3. in order to allow customers to stay longer, the correct value is delivered to users at a lower cost, quickly, and accurately.

What is this website? What is the use for me? Why should I use yours? Can these three questions be found in one minute?

A good sales staff can do this, so that users can stay in their own stores, at least take a look, like to try;

An outstanding interface designer also needs to spend more time on the website.

Only after a long enough time can the customer interact with the product. the interaction process is the process of experiencing the value of the product.

In this process, if you can naturally and easily understand the first three assumptions,

So how can customers not want to retain your products? This is the goal of interaction design.

4. more user-friendly"

How can a product speak? First, it must communicate with customers in the same way as "people", rather than computer language and computer thinking.

The product is like an automatic vending machine. through the screen, it needs to deliver a lot of value that enterprises want to convey to customers in a human way, to make the customer more comfortable, happy, and faster. This is to apply the spirit of "service" to product design.

5. strengthen your value in order to be highly unified

Marketing a customer to try your product must be captured by a value point in your promotion in other media, this value point should be quickly perceived after the customer comes into contact with the product, so that the customer's turnover rate will be low. Otherwise, the customer will not be confused, and only have side effects-the customer feels cheated and comes to the wrong place.

6. to "have the opportunity" to serve customers

A customer uses computers or mobile phones and is familiar with cognitive habits. these habits are developed by common software, that is, limited computer comprehension. Therefore, product forms must consider customers' common habits. only customers who understand you can use you to discover value.

Many products or functions that have not been designed through interface design and interaction are not valuable to customers, but cannot discover and understand you, and the final product has no chance to serve customers.

7. to form certain competitive barriers

The interface design or interaction design should have some special points, especially the key part that users may perform multiple operations. This type of long-term repeated operations will be behavior habits. after the formation of habits, if similar competitors are different from you, then your customers will try their products in time, there will also be a sense of unaccustomed frustration and a chance to give up your competitors.

It should be noted that it is not for difference, but for better and different.

Sharing experiences is not a theory, but thinking more and writing more.